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Add You - Putting YOU into Your Business Website
The paperless office is a concept that has captured the imagination of many professionals who's desks are covered in clutter. Some years ago, the idea of the paperless office was popularized as an ideal in need of attaining. The concept is one of the newer, less understood methods of drastically increasing office efficiency and reducing costs.Basically, the term "paperless off
Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simp
When your business website represents YOU, it doesn't hurt to show a bit of personality. One way to inject more personality into your business website is to reveal yourself. When your prospects and customers view your website, you want them to know you. When they like and trust you, it is likelier they will do business with you.
Why? Because we're people and we want to do business with people we like and trust. Not some face-less entities without a name!
If you're planning to re-write or re-do the content for your website, here are some questions to help you communicate your personality.
What is your business about?
Tell us what your business does for us. Why should we buy what you're selling or offering? What unique product or service are you offering? Why is it unique?
Where is your business located?
It is the World Wide Web and businesses can be located anywhere. Provide your business location such as town/city, state and country. Do not abbreviate and assume everyone knows what it stands for. For business credibility reasons, use a proper address instead of a P.O. Box address. We used a P.O.Box back in the early days but learnt the hard way that it was clearly disadvantageous. P.O.Boxes look suspicious, like you have something to hide,
In a franchise in Company, training never stops. There is the initial training, training the trainers and constant ongoing training. This must be done to ensure consistency, quality control and customer service.Stands ongoing training never stops in franchise companies, I decided to add an additional clause in our franchising agreements to address this issue. Below is a copy
When your business website represents YOU, it doesn't hurt to show a bit of personality. One way to inject more personality into your business website is to reveal yourself. When your prospects and customers view your website, you want them to know you. When they like and trust you, it is likelier they will do business with you.
Why? Because we're people and we want to do business with people we like and trust. Not some face-less entities without a name!
If you're planning to re-write or re-do the content for your website, here are some questions to help you communicate your personality.
What is your business about?
Tell us what your business does for us. Why should we buy what you're selling or offering? What unique product or service are you offering? Why is it unique?
Where is your business located?
It is the World Wide Web and businesses can be located anywhere. Provide your business location such as town/city, state and country. Do not abbreviate and assume everyone knows what it stands for. For business credibility reasons, use a proper address instead of a P.O. Box address. We used a P.O.Box back in the early days but learnt the hard way that it was clearly disadvantageous. P.O.Boxes look suspicious, like you have something to hide
One thing that I’ve learned after 35 years in advertising is that no business wants to pay more than they have to for promotional expenses. It’s understandable considering all the various marketing options and the associated costs. A business has so many fixed overhead expenses from insurance to rent to employees that advertising is often left to the very end. The sad truth is that wit
Why? Because we're people and we want to do business with people we like and trust. Not some face-less entities without a name!
If you're planning to re-write or re-do the content for your website, here are some questions to help you communicate your personality.
What is your business about?
Tell us what your business does for us. Why should we buy what you're selling or offering? What unique product or service are you offering? Why is it unique?
Where is your business located?
It is the World Wide Web and businesses can be located anywhere. Provide your business location such as town/city, state and country. Do not abbreviate and assume everyone knows what it stands for. For business credibility reasons, use a proper address instead of a P.O. Box address. We used a P.O.Box back in the early days but learnt the hard way that it was clearly disadvantageous. P.O.Boxes look suspicious, like you have something to hide
Do you find great joy in being a coach? If so, you will find that your enthusiasm is contagious and will attract clients. Be sure to develop a superb and supportive community. Enlist them in building a practice and in supporting you as you go down the coaching road. Embrace change. It is your constant companion as you build your coaching business.1. Be someone that
Tell us what your business does for us. Why should we buy what you're selling or offering? What unique product or service are you offering? Why is it unique?
Where is your business located?
It is the World Wide Web and businesses can be located anywhere. Provide your business location such as town/city, state and country. Do not abbreviate and assume everyone knows what it stands for. For business credibility reasons, use a proper address instead of a P.O. Box address. We used a P.O.Box back in the early days but learnt the hard way that it was clearly disadvantageous. P.O.Boxes look suspicious, like you have something to hide
I’m getting really impatient with articles and their authors that tease you with a great title and then fail to deliver even a single tip we can use.Yesterday, I read a promising piece about staying positive. It did a fine job of developing the problem of creeping negativity, but it didn’t offer a single antidote.So, let me disclose up front, something you can use every d
Who are your customers?
This gives the web user an idea of what industry or business your customers are from. If you are lucky, you would have a couple of famous customers to write about and this helps you establish your credibility and trustworthiness.
How long have you been in business?
If you have just started your business, tell it like it is. If you have been around long enough, tell us too.
What is your business philosophy?
Here you can add your own 'voice' or personality. Why did you start the business? If you have a story, tell your story. People adore stories!
Who are the founders or the people behind the company?
Many websites hide their founders too well. Whatever for? If you are a genuine business, you should be proud to be associated with your business. So go ahead, describe your CEO or founders. Tell us what they did before, their range of experiences, their qualifications and perhaps, a little history about how the business was founded.
When you have answered the above questions, you are ready to write your website content.
Finally, when you write, keep your writing jargon-free. If in doubt, use the simpler word. The key is
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/50164/addyou-Putting-YOU-into-Your-Business-Website.html">Putting YOU into Your Business Website</a>
BB link (for phorums):
[url=http://www.addyou.info/article/50164/addyou-Putting-YOU-into-Your-Business-Website.html]Putting YOU into Your Business Website[/url]
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