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Add You - Desperately Seeking the Truth
Most individuals choose to incorporate their business in California as it can shield their personal assets. Personal liability protection and tax saving are the major reasons for incorporating in California. The risk of losing your personal assets is high when you have a single proprietorship or partnership. But incorporating in California involves creating a separate legal person for protecting personal assets. As a shareholder, director and/or officer it is possible for you to have
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it
Sit down and think long and hard about the problems people in society face. Think about the problems our communities as a whole face, and try and determine what the probable causes of these are. Chances are things like crime, poverty and relationship breakdown will come to mind and you’re probably going to attribute the cause to money. “Money is the root of all evil,” you’ll probably say now that you’ve thought about some of the major problems our country faces, however I’m going t
Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to imply that companies are lying about what their product or service can do, I just mean that they aren’t giving us any reason to believe in or trust what they have to say.
So how do you do tell the truth? Tell me a story. Speak to me honestly about why you got into business, tell me your pain, show me how you struggle and, most of all, give me some reason to hope.
Create a marketing document that tells your story and you will find that you can use it in a variety of ways.
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a way that gets at why it does it.
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a
Business traveling, even with all of its hustle, bustle, and flat hotel pillows, does have one perk: your company pays for it. Whether they reimburse you for cars from rental agencies or for the miles you put on your own vehicle, one thing stands between you and your financial compensation: tangible proof of what you’ve spent.Keeping financial records of business trips may seem – on the surface – quite simple. However, when more pressing matters get in the way – late plane depa
Create a marketing document that tells your story and you will find that you can use it in a variety of ways.
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a way that gets at why it does it.
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it
Deadlines are a fact of life. We all have them, but if you are a procrastinator like me they jump up without warning. I've learned a trick that seems to keep deadline from appearing when I least expected them. I put them on my email calendar at a minimum of two weeks out and then send myself a repeat reminder weekly. But let’s be honest here, do any of us do our best job when we are scrambling to meet a deadline? I know I don't. The more time I can devote to serious thought pertainin
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a way that gets at why it does it.
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it
A good office {even if it is a home office) is one that is well organized and tidy, such that it creates an atmosphere that is suitable for working efficiently and effectively. The importance of a tidy, clutter-free office cannot be overstated in maximizing productivity and setting oneself well on the path to success.Initially, organizing an office might seem like a tedious chore, but once done, it is sure to make such a difference to the ambience that makes work a fun activity
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it
If this doesn’t get you excited, nothing will…you’re about to discover a proven system for following your dream and turning something you love into a profitable business.If you’ve ever asked your self any of these questions –· What would I really enjoy doing for the rest of my life?· Where is my ideal retirement paradise? How can I live there and do what I want to do too?· Do I want to work alone or with a partner? If with a partner, who?Then this 3
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a passionate voice.
Your story should be so focused on the target market so that they can see themselves as characters in your story.
Several great uses for a good story
It can help you recruit employees who relate to the story.
It can and should be part of your marketing materials. Print it on the back of invoices. Hang it in the hall. Tell it in your newsletter. Put it on your web site.
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great example of a marketing story? Visit http://www.noonshine.com/story.htm
Copyright 2004 John Jantsch
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