ohnson’s of the world, but they are great for the small to medium size business becGPO’s (Group Purchasing Organizations) have been around for about ten years primarily in the healthcare industry. The basic concept of a GPO is that a group of businesses can come together and buy products cheaper than any single company can. This model may or may not be beneficial for the Coca-Cola’s, Wal-Mart’s, or Johnson & Johnson’s of the world, but they are great for the small to medium size business becaly in the healthcare industry. The basic concept of a GPO is that a group of businesses can come together and buy products cheaper than any single company can. This model may or may not be beneficial for the Coca-Cola’s, Wal-Mart’s, or Johnson & Johnson’s of the world, but they are great for the small to medium size business becesses can come together and buy products cheaper than any single company can. This model may or may not be beneficial for the Coca-Cola’s, Wal-Mart’s, or Johnson & Johnson’s of the world, but they are great for the small to medium size business bec model may or may not be beneficial for the Coca-Cola’s, Wal-Mart’s, or Johnson & Johnson’s of the world, but they are great for the small to medium size business becohnson’s of the world, but they are great for the small to medium size business because they allow the little guys to buy their products on the discount level of one of these huge corporations.

As industries are expanding and products are being developed, we are seeing GPO’s spread into the education, printing, office supplies, and consumer products fields. Manufacturers are willing to cut their margins an