Add You - Internet and Businesses Online

How To Increase Your Online Business And Destroy Your Competition...
I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked somebody else. I want to help you so that the customer picks YOUR business over somebody else’s. This is basically for e-commerce, so for traditional business, emails, e-zines, etc., might not apply but you might still be able to implement the idea behind the statement.* Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.* Offer a free online directory. The directory

o refer their friends and business associates to your products and services.

The THIRD way to leverage web based survey technology is to increase traffic to your website. Jeffery Henning, Sr Vice President of Services at Perseus/WebSurveyor SurveySolutions (www.perseus.com) lists several creative ideas in a whitepaper entitled: Knowledge, Lead Management and Increased Traffic. Use these ideas to stimulate creative ways to leverage your web survey traffic based on your unique client base and market niche.

Ethics In The Workplace
Workplace Ethics is a subject that we have all heard of. In fact, the subject of Ethics in general is something that most people are familiar with. And, what is commonly understood about ethics is there are ethics and then there are workplace ethics. What most people don’t realize, however, is that there is no such thing as workplace ethics; ethics are the same, (or, should be) whether in the workplace or in personal life.WHAT IT’S ABOUTEthics are about making choices that may not always feel good or seem like they benefit you but are the “right” choices to make. They are the choices that are examples of “model citizens” and examples of the golden rules. We’ve all heard th

A friend of mine once told me having the right survey technology and expertise in today's market is like having insider information on the stock market, only this is legal. It took awhile for me to understand and process the implications of this statement. Keep reading if you are ready to profitably leverage information in ways that could not even be imagined only a few years ago.

Surveys used to be conducted by telephone, often at great expense. Today, they can be effectively conducted via the internet at a near zero cost per response, assuming your target has access to the internet. The value proposition of web based surveys is simply incredible. Let's look at three ways you can leverage this web based survey technology to rapidly increase your revenues and your profits to stratospheric levels.

Before I uncover the awesome power of web surveys, it is important to note that simply creating a survey is not good enough. You have to find the right audience and you have to craft the appropriate message. Then you have to develop a strategy to attract or invite the appropriate respondents. Also, the survey questions must be simply stated and the purpose and meaning of each question must be easy to understand. Finally, the results must be collected, analyzed and reported to the appropriate resource(s) that can leverage the information and turn it into higher revenue and huge profits.

Gathering and managing sales leads and other requests is the FIRST way to leverage web based survey technology. The internet has the potential to be the ultimate one-on-one fulfillment tool. But customer requests, information requests, frequently asked questions requests, even customer complaints continue to use static "contact us" e-mail based forms. The responses to these requests are typically fulfilled either by an auto-generated message, a reply that states someone will get back to them, or often there is no response at all. This is not an effective use of technology and certainly not in the best interest of your firm to continue these practices that provide such low levels of customer service.

Here is how to use a survey form to improve the standard "contact us" process:

1. Capture demographic and other pertinent information in addition to the request;

2. Place the request in a standard format to improve the automated response;

3. Create an automatic database of inquiry requests and categorize them for analysis and follow-up improvement which will reduce future inquiries and requests;

4. Customize and narrow the focus of the automated responses over time while simultaneously automating the input of the inquiry data into your company database. Keep these data entry chores out of the hands of your sales department and watch your sales soar.

The SECOND way to leverage web based survey technology is to gather information about your customer and then disseminate important information back to them to generate repeat and referral sales. Listed next are several examples of data sets you must collect to create strategies that will increase repeat purchases and increase your referral business.

First, determine the overall customer satisfaction with your products and services. Then identify the customer's perception of your weaknesses and your strengths. Next, measure and prioritize areas where improvements will most affect customer satisfaction and repeat purchases. Capture information from your customers regarding your key competitors and your competitive position in the market that you service. Next, implement the required improvements and adjust your competitive strategy accordingly. Finally, share these improvements with your customer base and invite them to "see for themselves". Provide your customers an incentive or special offer to refer their friends and business associates to your products and services.

Leadership - 12 Ways To Tell Your People They're Important
There's an old saying” “Your actions shout so loud I can't hear what you're saying.”Many managers feel constrained by the rules and regulations of their organizations. They feel that their hands are tied when it comes to rewarding their people – that their actions are controlled by others, and there is little of any real value they can do to motivate their people. Leaders understand that recognition and reward applied on a one on one level is essential to success.They understand the greatest sense of accomplishment and importance often comes from non – monetary actions and rewards, and from positive recognition from the person who is the boss.What are the ways to

nd the right audience and you have to craft the appropriate message. Then you have to develop a strategy to attract or invite the appropriate respondents. Also, the survey questions must be simply stated and the purpose and meaning of each question must be easy to understand. Finally, the results must be collected, analyzed and reported to the appropriate resource(s) that can leverage the information and turn it into higher revenue and huge profits.

Here is how to use a survey form to improve the standard "contact us" process:

1. Capture demographic and other pertinent information in addition to the request;

2. Place the request in a standard format to improve the automated response;

3. Create an automatic database of inquiry requests and categorize them for analysis and follow-up improvement which will reduce future inquiries and requests;

Building Your Dream Marketing Team
The Fantasy: Your marketing budget is packed to the brim with money to help build your dream marketing team. You hire nothing short of the best and life is good.The Reality: Your staff is overworked, your budget’s tight and you complete about half of the projects on your to-do list.This reality is what many marketing mangers and small businesses face on a daily basis. Even so, you’re still expected to consistently produce better results – and the bar keeps on rising while you keep losing resources. It’s situations like these that call for the outsourced consultants and freelancers of the world to help turn your fantasy marketing team into a reality.

r often there is no response at all. This is not an effective use of technology and certainly not in the best interest of your firm to continue these practices that provide such low levels of customer service.

Here is how to use a survey form to improve the standard "contact us" process:

1. Capture demographic and other pertinent information in addition to the request;

2. Place the request in a standard format to improve the automated response;

3. Create an automatic database of inquiry requests and categorize them for analysis and follow-up improvement which will reduce future inquiries and requests;

ROI Based Marketing and Sales Strategy
Over the last several years your customers have come under increasing pressure to do more with less and make purchase decisions that are heavily impacted by budgets, risk, and opportunities that are financially measured and ranked within their company. Relating potential new purchases to business objectives enables your customers to operate more efficiently with less risk, pursue new business opportunities, and create new revenue streams. There is clearly an opportunity for smart companies to jump ahead of their competition and increase revenue just by improving their ROI selling to these companies.Your company’s success could very well be dependent on your sales professionals

is to gather information about your customer and then disseminate important information back to them to generate repeat and referral sales. Listed next are several examples of data sets you must collect to create strategies that will increase repeat purchases and increase your referral business.

Finding Offshore Services
"Many who are concerned about the safety of their assets have turned to offshore-services as a way of helping them. If you are one of the many who worry that your assets could be sued by some frivolous lawsuit and you’ll end up losing everything, then the consideration of these offshore-services is something that you must look farther into. The good news is that there is a wealth of information to be had that can help to ease your fears considerably.There are various types of offshore-services that can provide you with the safety and secrecy that you may need. For example, one of the most common problems with keeping money in United States banks and financial institutions is t

o refer their friends and business associates to your products and services.

Try holding a monthly raffle using a survey form on the website as the entry form. Build special offers and introduce new products into the survey to turn responses into sales. Invite past visitors to your website to complete a "top ten" survey on a fun topic, then show them the results instantly and then combine the results with a special one time offer. Submit your surveys to the main search engines, keep the surveys on your website for an extended period and watch your website rankings improve. Finally, send a survey to every client after every purchase to gather transaction satisfaction information and offer a "last chance" offer that is related to the product they just purchased. The list of possibilities is endless, be creative and you will be surprised and rewarded by the incredible results.

The bottom line is that information is power. All you have to do is ask your customers for information in an appropriate format and they will provide it to you. The power is now in your hands to go out and leverage this knowledge for your own good and for the good of your company and your employees that depend on you to do the right thing.

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Like it or not, we are being conditioned to accept mediocrity and are becoming more dependent on it each passing day. It seems the more high-tech we go, the more problems we encounter, and the lower our expectations get.

If you are a webmaster who is interested in using articles to promote your website, then you will either have the option of writing the articles yourself or employing a writer to produce your articles in exchange for a fee. The latter works very well if you are not a natural-born writer yourself or simply don’t have the time to devote to writing and research.

Lots of companies look to outsource their lead generation to telemarketing vendors that provide turnkey services for calling into prospect accounts and qualifying leads. In fact, our own company has experience providing these services to clients. I’m here to tell you today that this process of outsourcing your telemarketing to a tele-services firm probably is not a very efficient or cost effective way to do business in today’s day and age.

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