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Add You - Testimonials With Impact
What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the “what do you do?” question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer.What response do you get when you tell people what you do?If your answer draws blank stares and looks of confusion or causes the topic of conversation to change you are likely making one of the common mistakes people make when telling others what they do. Here are some tips to help you transform a question into a an opportunity.Do Not Describe What You Do with a LabelDescribing yourself with a label m
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text sta
The old-school home-based business just doesn’t cut it in the fast-paced marketing world of today. Every day thousands of people start home-based businesses with the hope of getting more financial freedom in their lives.And many fail.Why is this? The factors which cause home-based businesses to fail to make money are mostly obvious. In most cases the businesses don’t make money because the owner doesn’t market effectively OR spends too much energy working IN the business instead of ON the business. Its important for business owners to learn how to outsource tasks they aren't well-suited to. The good news is that outsourcing and delegation is easy for the home-based business of today, especially the network marketing business.Today with the automation potential of computers and
Time and Space = Valuable Real Estate
When I first began my business, I felt lucky to get any kind of testimonial. As I began to market products and workshops, I realized that text space and the prospects time are limited commodities. In marketing, streamlined language is essential.
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text sta
Winning market share is vital to your company's success. But let me tell you that winning market share is not the only thing, you must also have good customer service in order to keep those customers.Many companies will win market share by using heavy discounting strategies or introducing new products and this is great for them, but in the end the competition will catch up and without great customer service these customers will indeed migrate over to your competition. Once they do this if your competition has great customer service chances are you will not get a second chance.What does this mean to your company? Well it means that customer service is paramount and you need to take a good hard look at how your company is treating its customers. Are you treating them fairly? Are you giving them what
When I first began my business, I felt lucky to get any kind of testimonial. As I began to market products and workshops, I realized that text space and the prospects time are limited commodities. In marketing, streamlined language is essential.
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text sta
Culture: n 1. natural phenomenon that is created whenever a group of people come together to collaborate; 2. foundation for all decisions and actions within an organization; 3. the way things are around here.Every time people come together with a shared purpose, culture is created. This group of people could be a family, neighborhood, project team, or company. Culture is automatically created out of the combined thoughts, energies, and attitudes of the people in the group.I often compare culture to electricity. Culture is an energy force that becomes woven through the thinking, behavior, and identity of those within the group. Culture is powerful and invisible and its manifestations are far reaching. Culture determines a company’s dress code, work environment, work hours, rules for getting ahead
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text sta
Almost every sales person I speak with, when discussing their prospects for increasing their sales volume and thus their commissions start with leads. While leads a very important part of increasing sales, I find more often than not, most don't think about or simply ignore finding ways to improve the conversion of the leads they are already getting!Here's a real life example: One of my personal clients came to me looking to increase sales. He predictably wanted to start with how to get more leads. But before I would let him get into that area, I wanted to understand how well he was doing with his current leads."What's your current conversion ratio?" I asked. "Well, I'm not sure exactly, but it's probably somewhere around 60-70%," he responded. "Measure it and get back to me in two weeks," I
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text sta
People in some professions, like accounting, can be great people to partner up with. You may even be able to develop a more formal revenue sharing arrangement where your accountant would have a financial interest in connecting you with their existing clients. This could be in the form of:o A finder's fee o A referral fee o Subcontracting you out o Bartering servicesOther less formal ideas include a gift basket, sporting events tickets or taking them out for lunch or dinner. Work any of these ideas into your IT marketing budget.Do Their Clients Need You?First you want to see if they get requests from clients from time to time for this kind of thing and how they typically handle it. If they say we really don't have anywhere to send them, then those are the magic words fo
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text stacks of 5 lines or less.
- Word-smithed sentences with imperative language.
- Get to the most important points quickly.
- Appropriate grammar and punctuation.
Believe Me!
Prospects will believe your testimonial is from a real person if you:
- Show a picture of the author next to the testimonial.
- Have the author’s name and either state, company name or title at the end.
- Have an audio version along with a short written version.
Relate to This!
You know what your prospects biggest challenges and goals are. Ask your clients to speak to those in their testimonial. It won’t be a stretch for them.
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one below, for the most part, it is
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