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Viral Marketing for Small Businesses
In my experience and research, I’ve found that viral marketing can be a positive or negative advertising method. Some companies use it correctly while others let campaigns turn negative and spiral out of control. And some people believe that viral marketing campaigns are so expensive that only big companies can implement them on larger scales. This, however, is entirely untrue as viral marketing can work for any size business. This article will defin

e rules of civility that govern our daily lives in offices and other public places, then so too must our virtual spaces be governe

Governance vs. Adding Value - The Role of the Board of Directors
Q. What's the biggest complaint CEO's have about their Boards? A. "The Board is a waste of time - it doesn't add any value."Q. What's the biggest complaint Board members have about their Boards? A. "This Board feels like a waste of time - it doesn't feel like we're adding any value."Q. What's going on here? A. Who

My business brings me into contact with people all around the globe, and generally speaking, we never get a chance to meet one another face to face; yet important bonds are forged between author and editor, client and writer, and I have to say, that it is not only a source of real pleasure for me to connect with people the world over, it is also a source of pride. It means that I’m doing something right.

At least, I hope so.

I put a great deal of stock in what I would call virtual etiquette. If there are rules of civility that govern our daily lives in offices and other public places, then so too must our virtual spaces be governe

Making Your Ads Sell Like Crazy
A friend of mine often asks me questions about Internet marketing. Sometimes a technical question, sometimes about layout of a publication or any 'how to .. ' question.But the other day he asked me a question that so many other people asked me that I thought I'd write a short piece on it so you can also check your work.That question, "Why don't my advertisements attract any sales?"I was able to give him some pointers as to just w

ther face to face; yet important bonds are forged between author and editor, client and writer, and I have to say, that it is not only a source of real pleasure for me to connect with people the world over, it is also a source of pride. It means that I’m doing something right.

At least, I hope so.

Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet flip it over onto it's backside. Let it know who's boss. If your first idea is terrible, write it down anyway. If the next one is silly, redundant or stupid, write it down. Who knows, it may end up being a comedy direction and that first terrible line may end up being the punch line. You never know. You are

only a source of real pleasure for me to connect with people the world over, it is also a source of pride. It means that I’m doing something right.

At least, I hope so.

Turn Customers Into Clients for Life
Do you constantly find yourself battling with your customers on price? Are you losing sales that you were sure you were going to get? If you want to start winning more sales, you need to stop selling to customers and start consulting for clients.The vast majority of sales people are perfectly capable of the sales basics: visiting with clients, asking what they need, presenting features and benefits, and giving them a price. Unfortunately, too

something right.

At least, I hope so.

10 Ways to Keep the Excitement
Have you ever attend an event or watched a motivational speaker and gone back to the office all hyped up and ready to implement the process or use the product? I know I have and a couple of days later, I find that I am back to my old routines and back to my old products that are adequate. Most events will get you going but they lack a follow-through to help keep you going to change your habits. In order to influence change, you need to be excited eac

e rules of civility that govern our daily lives in offices and other public places, then so too must our virtual spaces be governed by these same guiding principles.

For example: if your team leader said hello to you in the corridor or a colleague waved to you from across a room, would you ignore them by not responding? Of course not! If a client leaves a message on your cell phone or a friend writes a letter, you reply. If a customer asks you a question, you respond. The same goes for the virtual world of communications—it’s nice to be acknowledged.

I handle each incoming e-mail very much aware that a human being is behind the te

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While some enjoy the hunt for new connections others would rather spend an afternoon with a dentist drill than introduce themselves to someone new. Whatever camp you reside in, the #1 most effective way to get the word out about your business is networking. It's inexpensive, and when executed correctly, your best means of advertising your brand.

This is a case study to sharpen your skills at forecasting and break-even analysis. To get the most from it, try to work it on your own before looking at the answer.

Consolidate and organize what you are doing so you can reeach your business goals faster.

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