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Add You - The Web Landlords - Is It Worth The Rent?
A Quick Checklist For Your Small Business Web Site
Every web site is different.Some exist only to deliver information. Others try to get sales. And still others have absolutely no idea what they’re trying to do.However, here are some things that all successful small business web sites have in common:1. They have a compelling headline. The reader should know within about 2 seconds what the web site is selling – or what its purpose is, if it’s not trying to make a sale.2. They are not boring. A boring web site spells certain doom – as it takes only a nanosecond for a customer to click away to another
the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Every web site is different.Some exist only to deliver information. Others try to get sales. And still others have absolutely no idea what they’re trying to do.However, here are some things that all successful small business web sites have in common:1. They have a compelling headline. The reader should know within about 2 seconds what the web site is selling – or what its purpose is, if it’s not trying to make a sale.2. They are not boring. A boring web site spells certain doom – as it takes only a nanosecond for a customer to click away to another
How To Inspire Your Staff to Higher Productivity
For too many workers, their get-up and go has gotten up and left, and it's not coming back any time soon. Let's take a look at a three-part process of inspiring your staff to higher productivity.First, we want our staff to get inspired. How do you inspire someone more than appreciate them for being alive and showing up. We have to care enough to know more about them. If we don't know, we have to ask. We only have to ask if we want results. If you don't want results, don't finish reading this article.You can ask employees to list of what they like about being alive. Ask them to ide
There’s gold in them thar web sites. As businesses flock to the web to get it they join new businesses who have responded to the call to stake out their land in the belief that very small companies can act big, appear big and challenge the model of large unwieldy companies that take to an online presence at the speed their overweight cigar smoking executives play an occasional game of squash. The tiddlers have had a good run. But it’s over. As large, well funded companies gradually take the higher organic listings, those smaller companies are forced out to the edges of the eBay bazaar, online shopping malls, business directories and worst of all - the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC For too many workers, their get-up and go has gotten up and left, and it's not coming back any time soon. Let's take a look at a three-part process of inspiring your staff to higher productivity.First, we want our staff to get inspired. How do you inspire someone more than appreciate them for being alive and showing up. We have to care enough to know more about them. If we don't know, we have to ask. We only have to ask if we want results. If you don't want results, don't finish reading this article.You can ask employees to list of what they like about being alive. Ask them to ide
Two Part Promotional Product Marketing Strategies
Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, they are more likely to buy from you. Even when promotional products don’t bring an immediate return, they continue to work for you as advertising. Most promotional gifts and items are far less costly than other methods of advertising. There are, however, some ways to use promotional gifts that offer far more return for your value than others
belief that very small companies can act big, appear big and challenge the model of large unwieldy companies that take to an online presence at the speed their overweight cigar smoking executives play an occasional game of squash. The tiddlers have had a good run. But it’s over. As large, well funded companies gradually take the higher organic listings, those smaller companies are forced out to the edges of the eBay bazaar, online shopping malls, business directories and worst of all - the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, they are more likely to buy from you. Even when promotional products don’t bring an immediate return, they continue to work for you as advertising. Most promotional gifts and items are far less costly than other methods of advertising. There are, however, some ways to use promotional gifts that offer far more return for your value than others
2007 Strategies and Considerations for Carwashes
Starting a Carwash from scratch can be a monumental task and even if you buy a carwash, which is already built with a customer base it can still be quite tough. Over the past 27-years I have competed with Fixed Site Carwashes with mobile car wash units in some 450 cities, 110 markets, 23-states and four countries fighting with vengeance for market share. Eventually our team got into the business on a fixed-site basis franchising carwashes. Of course previously we had concentrated on their weaknesses in the market place and then once in the business we fortified our market share using strategies t
rweight cigar smoking executives play an occasional game of squash. The tiddlers have had a good run. But it’s over. As large, well funded companies gradually take the higher organic listings, those smaller companies are forced out to the edges of the eBay bazaar, online shopping malls, business directories and worst of all - the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Starting a Carwash from scratch can be a monumental task and even if you buy a carwash, which is already built with a customer base it can still be quite tough. Over the past 27-years I have competed with Fixed Site Carwashes with mobile car wash units in some 450 cities, 110 markets, 23-states and four countries fighting with vengeance for market share. Eventually our team got into the business on a fixed-site basis franchising carwashes. Of course previously we had concentrated on their weaknesses in the market place and then once in the business we fortified our market share using strategies t
The Beauty of a Coaching Niche
Financial success in a coaching practice comes down to two primary things -- how successfully you market to one narrow coaching niche or target market and how you value yourself, time and services. That's not to say that it's not also important that you are a skillful coach and have integrity in your coaching relationships. But these other factors weigh in more heavily with regard to sustained financial success. We'll talk about valuing yourself in a future edition. Today's focus is niche marketing.Why Choose One Niche?I know that you became a coach to coach, not to
the higher organic listings, those smaller companies are forced out to the edges of the eBay bazaar, online shopping malls, business directories and worst of all - the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Financial success in a coaching practice comes down to two primary things -- how successfully you market to one narrow coaching niche or target market and how you value yourself, time and services. That's not to say that it's not also important that you are a skillful coach and have integrity in your coaching relationships. But these other factors weigh in more heavily with regard to sustained financial success. We'll talk about valuing yourself in a future edition. Today's focus is niche marketing.Why Choose One Niche?I know that you became a coach to coach, not to
10 Tips for Conducting Power-Packed Meetings (That People Love to Attend!)
The following is a list of Hugh’s 10 tips for Conducting Power-Packed Meetings1. Clearly state the purpose for the meeting. Don’t hold a meeting unless there is a reason. Yes, that is the fundamental rule. Know why you are holding a meeting and tell others why. When people are asked to attend a meeting they want to know what is expected of them and a definition of the expected output of the meeting. Be sure that everyone is reminded of the purpose of the meeting at the beginning of the meeting. Articulate the meeting objectives as clearly stated “deliverables” or some other
the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Most successful adwords campaigns have a price tag per month similar to the rent for a high class store in the High Street or Mall. This is a recipe for weak business models to thin out like bees in winter. They either have a good profit margin that allows the advertising overhead or they retreat to the edges to pick up the scraps from bargain hunters. Further, whilst rent for physical premises generally stays the same throughout the year – this online rent easily trebles in November and goes to five or six times normal in December if it’s gift related. Does the profit allow that? For many, it has done so far – but as larger, better and higher fund
The following is a list of Hugh’s 10 tips for Conducting Power-Packed Meetings1. Clearly state the purpose for the meeting. Don’t hold a meeting unless there is a reason. Yes, that is the fundamental rule. Know why you are holding a meeting and tell others why. When people are asked to attend a meeting they want to know what is expected of them and a definition of the expected output of the meeting. Be sure that everyone is reminded of the purpose of the meeting at the beginning of the meeting. Articulate the meeting objectives as clearly stated “deliverables” or some other
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