Add You - Business

I'd Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but for some reason this time of year lowers my normal customer resistance to retail and turns up my desire to buy, buy, buy. And not just anything. Products I've come to know have reliable value to me. You too?Think about it. It starts with buying Halloween candy. Do you reach for the no-name orange cellophane wrappers of

that you currently promote. You'll look at employee communication materials, internal newsletters, your Intranet site, and lots of other vehicles that you hope are doi

My Manager Doesn't Like Me
Do you and your manager find yourself at odds with one another on a regular basis, or as a result of circumstances seemingly beyond your control? One of my clients recently remarked during a coaching session, "My manager doesn't like me." Since I know this individual to be a very likable person and generally not a whiner, this statement came as a suprise and prompted me to ivestigate further.In this particular case, my client (let's call him "Bob") was offered a desirable promotion, not by the person who would be his immediate supervisor (let's call him "Sam"), but rather by Sam's boss (an Executive VP). Al

As a corporate HR person for over twenty years, I had a great chance to observe organizations with an anthropologist's perspective. From the moment you walk through the revolving door into a business office until the time you leave, you pick up a hundred little clues as to how the organization operates and what it values. For internal communicators, it's just as important to pay attention to these subtle messages as it is to design an award-winning communications strategy. Here's why.

When you ask yourself "What are we saying throughout this organization, and what do we want to say?" you will quickly come up with a list of themes, initiatives, and values that you currently promote. You'll look at employee communication materials, internal newsletters, your Intranet site, and lots of other vehicles that you hope are doin

Small Business Marketing Tip #6: How To Build Your Image For FREE
Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response.What is direct response?Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent.Seems pretty simple, straight forward and logical - don’t you think?Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy bowl man?Why do they constantly talk about and spend dollars on “getting their name out there?”It’s a complete waste of limited cash

e revolving door into a business office until the time you leave, you pick up a hundred little clues as to how the organization operates and what it values. For internal communicators, it's just as important to pay attention to these subtle messages as it is to design an award-winning communications strategy. Here's why.

Green Cleaning for Health and a Healthy Environment
Green cleaning for health is one of the latest movements to be accepted among reputable cleaning companies who wish to provide a quality cleaning service, while maintaining an active respect for the protection of the health of the cleaning crew, as well as the other occupants and users of the building. Moreover, green cleaning for health also makes efforts to protect and respect the environment.While the most direct benefits - the health of both people and the environment - are easy to spot, there are some less obvious, indirect benefits from green cleaning for health, which are just as attractive. These

al communicators, it's just as important to pay attention to these subtle messages as it is to design an award-winning communications strategy. Here's why.

Be Careful What You Wish For – When Having a Large Benefactor is Not a Good Thing
You spend so much time and resources chasing too many small donors and too few large donors that sometimes you can't help but wish your organization had one large benefactor. While that could be wonderful, you ought to be careful what you wish for, because sometimes having a single large benefactor can hurt your organization more than it can help it.There are the obvious problems with having one or two large donors: the organization may have to placate a large ego to get the money, and the organization may have to contend with unwarranted interference by the donor in governance or program activities. Placat

ou ask yourself "What are we saying throughout this organization, and what do we want to say?" you will quickly come up with a list of themes, initiatives, and values that you currently promote. You'll look at employee communication materials, internal newsletters, your Intranet site, and lots of other vehicles that you hope are doi

Sales Meetings: Let Your Staff Do the Work and Get the Results You Want!
Are YOU as frustrated with your sales meetings as your sales staff is?You fill the agenda with administrative crap, a bunch of whining and some pseudo-motivational words you picked up from somewhere. You give your staff a budget update and some suggestions on how to improve sales in the week ahead.What about your sales staff? What are THEY doing?Listening? Getting motivated to make some sales in the upcoming week?I doubt it!The problem is that you are speaking TO your sales staff instead of communicating WITH them. If they are an important part of the sales results, shouldn’t

that you currently promote. You'll look at employee communication materials, internal newsletters, your Intranet site, and lots of other vehicles that you hope are doing the "heavy lifting" of internal communication for you. You'll be able to spot the gaps between what you DO say and what you WANT to say to your team. So far, so good.

But evaluating the published materials and beautifully designed website content misses the point. Employees are very sophisticated when it comes to evaluating internal messaging. They can quickly spot the difference between the Party Line and the Way Things Really Work. That's why internal communicators who focus on the formal vehicles risk missing the channels that speak most loudly to employees.

For instance, you can talk about risk-taking until you're blue in the face, featuring r

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How do you find the right payroll software for my business? When I go to start a new business, I am going to want and need good payroll software. However, there are a number of options out there in the way of payroll software so it's difficult to choose the one that is right for my business. The best thing to do, as with any major purchase, is to determine what you need in the software and then buy the package that works best for your business.

We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies. Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that we needed a brand marketing strategy if we were to grow into a state-wide operation.

In an earlier article I asked whether selling is more of a skill or a discipline. My take on it: It comes down to about 80% discipline, and 20% skill. Some people took umbrage with my view, probably because they want to glorify this fine occupation of ours, making it seem difficult, and therefore somehow more professional. But the real difficulty is summoning the discipline to do what has already been proven, in millions upon millions of transactions, over many decades, to get buyers to buy.

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Add You - Internal Communication: From the Podium to the Paystub

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