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Add You - What Causes People to Shut Down and Disengage From Conversation?
Effective Marketing for Small BusinessesEffective marketing for the small business begins with market researchIf you don’t know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What’s your target age group and income bracket? W ssue. Or you might find that the shelf life was a concession made as part of a larger cost/benefit calculation. Or you might find that the team member has been having personal problems that could be contributing to his or her poor performance. 4. If you feel like the team member is holding back information, ask a slightly more specific question (What are the top five priorities in your department right now?). You The Importance of an Entrepreneurial MindsetSuccess very rarely just happens by chance. If it does happen by chance it doesn't usually remain for very long. Many people who have achieved success without intention or desire end up letting it slip away as quickly as it came.Achieving success as an entrepreneur shouldn't be left to chance, it simply won't happen this way. However, success can be guaranteed if you first achieve the correc Due to the power differential between leaders and their team members, leaders must learn not only how to tolerate criticism, but also to restrict their criticism of others. When we are criticized, we feel like our bodies are under attack. This fear or panic causes our prehistoric, reptilian brain to flood with blood. Rational thought is restricted, and, instead, we concentrate on our bodily impulses: fight or flight. A “flooded” person (whether it is the leader or a team member) is of little use when there is a problem to be solved.Debra, a COO of a very large food manufacturer in the Southwest, grew tired of notifying department heads about problems she found, like the shortened shelf life of a potato that was roasted in a new oil. “I want to know what we are doing to solve this problem!” she would demand at the beginning of a meeting. “And why didn’t anyone bring this problem to my attention?” She ranted and railed because she wanted her team to detect and solve these problems in the future. Unfortunately, all they heard was “She is out to find someone to blame!” Their brains subsequently flooded and they shifted into defense mode. I invited Debra to consider a question-based approach to generate behavioral change. Rather than calling out individuals in a public setting (which creates more tension and, therefore, quicker flooding), here is what I suggested she do: 1. Speak with individual department heads when you detect a problem in their specific areas. 2. Start by asking a general question (“How are things going in your area?”). 3. Keep an open mind. If you let the team member dictate the conversation, you might learn that there are problems that dwarf the potato shelf-life issue. Or you might find that the shelf life was a concession made as part of a larger cost/benefit calculation. Or you might find that the team member has been having personal problems that could be contributing to his or her poor performance. 4. If you feel like the team member is holding back information, ask a slightly more specific question (What are the top five priorities in your department right now?). You m For the Love of Charity! The Economics of ParasitismThis morning, as I emerged blinking from Chancery Lane station on my way to work, I was confronted by a young lady sporting a nylon tunic emblazoned with the words ‘Every Child’ and a fat clipboard full of Direct Debit forms. As I approached, she began to play out some ridiculous dumb show of desperation worthy of the sad clown in a cut-price circus and entreating myself and the guy walking immedia the leader or a team member) is of little use when there is a problem to be solved.Debra, a COO of a very large food manufacturer in the Southwest, grew tired of notifying department heads about problems she found, like the shortened shelf life of a potato that was roasted in a new oil. “I want to know what we are doing to solve this problem!” she would demand at the beginning of a meeting. “And why didn’t anyone bring this problem to my attention?” She ranted and railed because she wanted her team to detect and solve these problems in the future. Unfortunately, all they heard was “She is out to find someone to blame!” Their brains subsequently flooded and they shifted into defense mode. I invited Debra to consider a question-based approach to generate behavioral change. Rather than calling out individuals in a public setting (which creates more tension and, therefore, quicker flooding), here is what I suggested she do: 1. Speak with individual department heads when you detect a problem in their specific areas. 2. Start by asking a general question (“How are things going in your area?”). 3. Keep an open mind. If you let the team member dictate the conversation, you might learn that there are problems that dwarf the potato shelf-life issue. Or you might find that the shelf life was a concession made as part of a larger cost/benefit calculation. Or you might find that the team member has been having personal problems that could be contributing to his or her poor performance. 4. If you feel like the team member is holding back information, ask a slightly more specific question (What are the top five priorities in your department right now?). You Marketing a Private Practice: Mistake #1: Trying to Be All Things To All PeopleWhen healing professionals market their practice, they often attempt to cover all bases by trying to appeal to all types of people with all sorts of problems. Often this stems from a fear that if you don’t attract everyone you won’t fill your private practice.While there are successful generalists out there, in the current competitive market it is wise to target your marketing efforts to a s on?” She ranted and railed because she wanted her team to detect and solve these problems in the future. Unfortunately, all they heard was “She is out to find someone to blame!” Their brains subsequently flooded and they shifted into defense mode.I invited Debra to consider a question-based approach to generate behavioral change. Rather than calling out individuals in a public setting (which creates more tension and, therefore, quicker flooding), here is what I suggested she do: 1. Speak with individual department heads when you detect a problem in their specific areas. 2. Start by asking a general question (“How are things going in your area?”). 3. Keep an open mind. If you let the team member dictate the conversation, you might learn that there are problems that dwarf the potato shelf-life issue. Or you might find that the shelf life was a concession made as part of a larger cost/benefit calculation. Or you might find that the team member has been having personal problems that could be contributing to his or her poor performance. 4. If you feel like the team member is holding back information, ask a slightly more specific question (What are the top five priorities in your department right now?). You Freight BrokersFreight brokers are described quite simply as people who bridge the gap between a shipper (those that will need to transport goods) and a licensed and reliable logistics provider, in this case, truckers.Categorically, freight brokers are called transportation intermediaries. In other words, they are the middle men who ensure a shipper gets reliable movers to do the job and help the carriers , here is what I suggested she do:1. Speak with individual department heads when you detect a problem in their specific areas. 2. Start by asking a general question (“How are things going in your area?”). 3. Keep an open mind. If you let the team member dictate the conversation, you might learn that there are problems that dwarf the potato shelf-life issue. Or you might find that the shelf life was a concession made as part of a larger cost/benefit calculation. Or you might find that the team member has been having personal problems that could be contributing to his or her poor performance. 4. If you feel like the team member is holding back information, ask a slightly more specific question (What are the top five priorities in your department right now?). You Top 7 Tips for Business NewslettersIf you are sending out corporate communication to your employees, vendors and team members there are some things that you need to know. One is that you must send them out on a regular basis and a consistent basis.Another thing you need to be careful not to do is promote yourself over the other people in your organization. You should include as many names of people on your team as possible ssue. Or you might find that the shelf life was a concession made as part of a larger cost/benefit calculation. Or you might find that the team member has been having personal problems that could be contributing to his or her poor performance. 4. If you feel like the team member is holding back information, ask a slightly more specific question (What are the top five priorities in your department right now?). You might learn that the problem with the shelf life was already detected. If so, you would now know who detected the problem, how, and when. With this information, you could set about correcting this systemic problem. 5. If the team member does not consider the shelf-life issue the top priority, ask why. You might find that you need to re-order your priorities as a result. 6. It the team member’s answer still does not take into account all the consequences you foresee, drill down one level deeper with your questions (What impact will the shelf-life have on inventory?).
Even constructive criticism can feel like an attack. By asking questions, you disarm the reptilian-brain functions. No longer will team members be paralyzed by fight-or-flight responses. They will be prepared to work with you to detect and solve problems.
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