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Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!
My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeball

mmunication. The language of emotion.

The technical language is a language that is spoken where things are constructed, an internal language focused on how things work and function. A technical language is used to build a car, understanding how the motor works. A commercial language is what you need when you want to sell the same car.

Before Luther, the

No Shipment Too Big
You may have read my articles about the size limitations for both UPS and the USPS. What are you to do when these limits are exceeded? Your local The UPS Store location is one option for obtaining a freight quote.If your package exceeds 165" in length + girth (girth = (width x 2) + (height x 2)), or it exceeds 150 pounds, you will need to ship the item

Sometimes you need to go back in time –- say four hundred years -- to understand that things have not changed. The movie Luther showed me that. What happened in the beginning of the sixteenth century is still of present interest.

Where a historical drama can never really approximate history as it really was, there is one very interesting aspect with a contemporary influence; language differences and the role of knowledge.

We all are aware of the importance of knowledge and that knowledge is the oil that keeps the economic motor running. Yet knowledge is also many times a problem. Organizations often depend on single employees or managers knowing how to manage certain activities. And then, the various departments use different languages and to manage activities from end-to-end is a real challenge that is common to any organization.

Somewhere at the end of the film -– and I’m glad I saw it because my knowledge of history didn’t reach that far –- Luther started the translation of the bible into German. Why?

You can find many different languages in business but the main opponents are the commercial and the technical language. A commercial language is obviously uttered in the area of sales, and it is not so much the language itself but its focus on the market; what’s happening out there? A commercial language could be seen as the language of the demand side. What people want or need, what they see, buy...The day to day communication. The language of emotion.

Before Luther, the b

Post And Blast Your Resume, Then Get Busy
Should you post your resume, or should you blast it?First, let me warn you. Do NOT think that resume posting or blasting will get you a job. The only reason to do it is just in case it helps.Most employers don't make a significant number of hires from Monster.com or other job boards. Most recruiters don't like sorting through hundreds of resumes

ontemporary influence; language differences and the role of knowledge.

Somewhere at the end of the film -– and I’m glad I saw it because my knowledge of history didn’t reach that far –- Luther started the translation of the bible into German. Why?

Before Luther, the

Ten Easy Ways To Discount And Lose Money
Many business owners end up passing on discounts to their customers without intending to. Are you guilty of any of these profit-reducing practices?1. Forgetting to explain your terms of business before starting workIf you do not explain your terms from the outset you leave yourself open to misunderstandings. If

ents use different languages and to manage activities from end-to-end is a real challenge that is common to any organization.

Somewhere at the end of the film -– and I’m glad I saw it because my knowledge of history didn’t reach that far –- Luther started the translation of the bible into German. Why?

Before Luther, the

Young Graduates Enter a Job Market
People tend to consider that a professional degree can be a guarantee that one will get a good job and, subsequently, a decent income. Indeed, if you are a degree-holder it means that you received proper education and you can be considered a young specialist in this or that field. However, practice shows that college or university diploma is not always suffic

t the main opponents are the commercial and the technical language. A commercial language is obviously uttered in the area of sales, and it is not so much the language itself but its focus on the market; what’s happening out there? A commercial language could be seen as the language of the demand side. What people want or need, what they see, buy...The day to day communication. The language of emotion.

Before Luther, the

Vending Machine Supplier – Find The Best One For Your Business
You can find a vending machine supplier for just about any product under the sun that you want to sell through your vending machines. When you are getting started in this business it is best to try to find a unique product that you know customers want to buy. Cold food is one of the hottest items on the market today because people like to get something quick

mmunication. The language of emotion.

Before Luther, the bible was available in Latin or Greek.

That’s why the Roman Catholic Church members could easily sell indulgences. Nobody -– on the street -- really understood what was going on. It was Latin to them. So they bought these, for a better life (afterwards). Luther changed this practice. He translated the script so it was open to the public. Did he commercialize the bible? I wouldn't go that far...

One of the aspects of knowledge management is opening knowledge, making the tacit knowledge that is somewhere locked-up in the minds of individuals, open for the group. Making it explicit. In organizations, this is not seldom about making technical knowledge available for others. Translating the technical writings into a more commercial language. So what now?

Different languages will always exist. Where different teams with different background meet, you should always reserve time to translate, to bridge the gaps. Don't forget to put it somewhere on the agenda if you think it applies in your situation.

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Do you call yourself a solo professional and have you launched your consulting business? Are you sure you are the solo professional that you profess? So many people are not the professionals that they claim to be out there. How can I make such an unprofessional comment you ask?

If you lead a team, you know that the journey to high-performance is ongoing. It's the rare team that achieves high-performance and just stays there. In my business life, whether I've managed a team within an organization, or run my own company, it’s been unusual to keep the same team together for longer than a year. Team members come and go, driven by the needs of the organization and their own career goals. And every time the members of a team changes, the team needs to regroup and refocus.

This article will describe the most effective uses of the issue bin or parking lot – a tool often used incorrectly and counterproductively.

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