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  • Add You - What's Your PMA?

    Direct Marketing for Truck Wash Businesses
    If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you
    all the work you have to do, or do you jump in with both feet with anticipation? OK, most people hopefully fall somewhere in between; otherwise, you’re going to drive us all
    Agents, Friend or Foe?
    Agents are there for one purpose, to show you their range, get you to agree to buy it and walk away with a signed order. Not all agents will want to sell to you, your store may not be cool enough, your brand mix may not be good enough, your shop f
    One of the many challenges we face when working is maintaining our PMA-Positive Mental Attitude. This one factor an make or break our day, and often does. How many times have you got up on a cold cloudy morning and just decided, “I’m not going to have a good day?” Well, they say your words can make it happen, and they are right!

    Harry Paul, one of the authors of the now-famous “FISH” series, speaks often of the need to “choose our attitude.” This process works best first thing in the morning, that’s when you decide what kind of day you’re going to have. Another critical point is when you first walk into your workplace for the day. Do you look around you and heave a big sigh at all the work you have to do, or do you jump in with both feet with anticipation? OK, most people hopefully fall somewhere in between; otherwise, you’re going to drive us all

    10 Secrets of Trade Show Selling: #3
    When it comes to creating the ideal layout for your exhibit, keep two things in mind. First, you are trying to command the undivided attention of ALL visitors as they walk in front of your booth. Ideally, your goal is to make sure they can SEE yo
    e you got up on a cold cloudy morning and just decided, “I’m not going to have a good day?” Well, they say your words can make it happen, and they are right!

    Harry Paul, one of the authors of the now-famous “FISH” series, speaks often of the need to “choose our attitude.” This process works best first thing in the morning, that’s when you decide what kind of day you’re going to have. Another critical point is when you first walk into your workplace for the day. Do you look around you and heave a big sigh at all the work you have to do, or do you jump in with both feet with anticipation? OK, most people hopefully fall somewhere in between; otherwise, you’re going to drive us all

    You Can Identify a Problem Solver
    As an executive recruiter, I interview a lot of people. And while most candidates find a way to look good on paper, their resumes don't always reveal how good of a problem solver they are. Yet all of my clients want to hire problem solvers - people
    l, one of the authors of the now-famous “FISH” series, speaks often of the need to “choose our attitude.” This process works best first thing in the morning, that’s when you decide what kind of day you’re going to have. Another critical point is when you first walk into your workplace for the day. Do you look around you and heave a big sigh at all the work you have to do, or do you jump in with both feet with anticipation? OK, most people hopefully fall somewhere in between; otherwise, you’re going to drive us all
    Guest Service
    My very first serious hotel job was as a “Guest Service Agent” at a huge convention hotel right on Disneyworld property. While not a Disney Resort, I still had to go to a half day Disney training seminar where I learned the names of the Seven Dwar
    decide what kind of day you’re going to have. Another critical point is when you first walk into your workplace for the day. Do you look around you and heave a big sigh at all the work you have to do, or do you jump in with both feet with anticipation? OK, most people hopefully fall somewhere in between; otherwise, you’re going to drive us all
    Small Business Investor - Small Check, Big Headache
    I don’t know if there is some sort of mathematical equation you can put to this, but it would certainly appear that the smaller the investor’s check, the bigger the headache they become to an entrepreneur.You might think the opposite would b
    all the work you have to do, or do you jump in with both feet with anticipation? OK, most people hopefully fall somewhere in between; otherwise, you’re going to drive us all crazy. The idea is, if you are approaching your work with the attitude that it’s “just another day at work,” it shows. Pretty soon everyone around you is catching your attitude, and you’ve got a pretty down workplace.

    Contrast this with someone who comes into work full of energy and smiles, says, “Good Morning” to everyone they pass, and seems genuinely glad to be there. Isn’t that someone you would like to work with? Most people would. And, trust me, it shows in the office. It shows on the phone, and it shows to your clients.

    A trick that helps you to get the PMA is simply to pretend. It’s true, this really really works. Pretend you’re enthusiastic. At first it feels pre

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