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    Be Prepared for Marketing
    For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and the time of making the sale. Despite knowing this, very f
    ate, even welcome — a smiley face can also soften a negative message. Be careful to not overdo or be too cutesy with them, though.

    My pet peeve. Get rid of all those >>>> before your send an email. First, never click on “forward." Instead copy and paste into a new email. Every time an email is forwarded, it adds another > in front of each line. If the email already has carrots, there’s an easy and painless way to get rid of them. Simply copy and paste the email into a Word document. Then use the Find and Replace feature to get rid of them forever: Find > Replace (leave blank). If you’re feeling really adventurous, get rid of all the ex

    How To Become a Fighter Pilot
    Becoming a fighter pilot isn't something that happens overnight. It requires lots of time, dedication and perseverance if you want to be successful. A special type of person is required to join such an elite group. Funnily enough, most people think that becoming a fighter pilot is mostly about flying, when in fact that isn't the case. You also need to successfully train as an officer. So you're primarily an officer, even if
    E-mail has become such a quick and easy way to communicate, that many times we forget it should be treated just as professionally as any other correspondence. Keep the following guidelines in mind:

    Always include a helpful subject line. A subject line lets people know why you’re contacting them. If you’re replying to or forwarding an email, change the subject line to indicate what your message is about. Many times we’ve replied back and forth so many times that the original subject isn’t relevant anymore. Make yours relevant.

    A subject line that states “meeting changed" doesn’t explain anything, especially if someone wants to try to find the e-mail again later. Instead “Operations meeting rescheduled to Nov 12, 9 am" lets recipients know exactly what they need to know before they even open the email. Your recipients will appreciate your being thorough in your subject line.

    Personalize your response. Always address your recipient by name. It’s just bad manners to type an e-mail to someone without a greeting. Some exceptions:

    When you’re sending the e-mail to several people. In that case, you can use a memo-style such as To: the Order Dept. or if the recipients are mixed, use a newsletter style so that a greeting isn’t necessary. When you’re thanking someone for a reply. In this case, you’ve already greeted the recipient when you asked for the information. A simple “Thanks" when they’ve answered you is sufficient.

    And don’t forget to sign the message with your name.

    NEVER USE ALL CAPS. It looks like you’re shouting (and in my opinion, too lazy to use the shift key).

    Check for errors. You’d think this would go without saying, but many don’t even use the Spell-check feature. Always check for spelling as well as grammatical errors. Sloppy e-mails give the impression that you don’t care about your work.

    Protect your recipients’ privacy. Use the BCC (blind carbon copy) feature so that the recipients’ e-mail addresses won’t be visible to everyone receiving the e-mail. This is also helpful when printing out the email — you won’t have all those addresses printed, needlessly taking up space. When you use BCC, you don’t have to place any address in the TO box your recipients will see “undisclosed-recipients" in the TO area. However, you may place your own address there if you like.

    Emoticons :) to do or not to do. An email to a higher-up or a customer should never have emoticons (those little smiley faces, etc.). However, including them in an e-mail to a colleague that you consider a friend would be appropriate, even welcome — a smiley face can also soften a negative message. Be careful to not overdo or be too cutesy with them, though.

    My pet peeve. Get rid of all those >>>> before your send an email. First, never click on “forward." Instead copy and paste into a new email. Every time an email is forwarded, it adds another > in front of each line. If the email already has carrots, there’s an easy and painless way to get rid of them. Simply copy and paste the email into a Word document. Then use the Find and Replace feature to get rid of them forever: Find > Replace (leave blank). If you’re feeling really adventurous, get rid of all the ext

    The Marketing Formula That Produces Profits
    You start your own business to find fulfillment, flexibility, and freedom – and to help others. You know you have a terrific product or service. You're talented, and passionate about what you're offering. But how are you going to get customers?One word: Marketing.Most businesses start with a drive and passion for what's being offered – the Field of Dreams "if you build it, they (customers) will come" approach. The
    to find the e-mail again later. Instead “Operations meeting rescheduled to Nov 12, 9 am" lets recipients know exactly what they need to know before they even open the email. Your recipients will appreciate your being thorough in your subject line.

    Personalize your response. Always address your recipient by name. It’s just bad manners to type an e-mail to someone without a greeting. Some exceptions:

    When you’re sending the e-mail to several people. In that case, you can use a memo-style such as To: the Order Dept. or if the recipients are mixed, use a newsletter style so that a greeting isn’t necessary. When you’re thanking someone for a reply. In this case, you’ve already greeted the recipient when you asked for the information. A simple “Thanks" when they’ve answered you is sufficient.

    And don’t forget to sign the message with your name.

    NEVER USE ALL CAPS. It looks like you’re shouting (and in my opinion, too lazy to use the shift key).

    Check for errors. You’d think this would go without saying, but many don’t even use the Spell-check feature. Always check for spelling as well as grammatical errors. Sloppy e-mails give the impression that you don’t care about your work.

    Protect your recipients’ privacy. Use the BCC (blind carbon copy) feature so that the recipients’ e-mail addresses won’t be visible to everyone receiving the e-mail. This is also helpful when printing out the email — you won’t have all those addresses printed, needlessly taking up space. When you use BCC, you don’t have to place any address in the TO box your recipients will see “undisclosed-recipients" in the TO area. However, you may place your own address there if you like.

    Emoticons :) to do or not to do. An email to a higher-up or a customer should never have emoticons (those little smiley faces, etc.). However, including them in an e-mail to a colleague that you consider a friend would be appropriate, even welcome — a smiley face can also soften a negative message. Be careful to not overdo or be too cutesy with them, though.

    My pet peeve. Get rid of all those >>>> before your send an email. First, never click on “forward." Instead copy and paste into a new email. Every time an email is forwarded, it adds another > in front of each line. If the email already has carrots, there’s an easy and painless way to get rid of them. Simply copy and paste the email into a Word document. Then use the Find and Replace feature to get rid of them forever: Find > Replace (leave blank). If you’re feeling really adventurous, get rid of all the ex

    Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
    Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won’t see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to ge
    eone for a reply. In this case, you’ve already greeted the recipient when you asked for the information. A simple “Thanks" when they’ve answered you is sufficient.

    And don’t forget to sign the message with your name.

    NEVER USE ALL CAPS. It looks like you’re shouting (and in my opinion, too lazy to use the shift key).

    Check for errors. You’d think this would go without saying, but many don’t even use the Spell-check feature. Always check for spelling as well as grammatical errors. Sloppy e-mails give the impression that you don’t care about your work.

    Protect your recipients’ privacy. Use the BCC (blind carbon copy) feature so that the recipients’ e-mail addresses won’t be visible to everyone receiving the e-mail. This is also helpful when printing out the email — you won’t have all those addresses printed, needlessly taking up space. When you use BCC, you don’t have to place any address in the TO box your recipients will see “undisclosed-recipients" in the TO area. However, you may place your own address there if you like.

    Emoticons :) to do or not to do. An email to a higher-up or a customer should never have emoticons (those little smiley faces, etc.). However, including them in an e-mail to a colleague that you consider a friend would be appropriate, even welcome — a smiley face can also soften a negative message. Be careful to not overdo or be too cutesy with them, though.

    My pet peeve. Get rid of all those >>>> before your send an email. First, never click on “forward." Instead copy and paste into a new email. Every time an email is forwarded, it adds another > in front of each line. If the email already has carrots, there’s an easy and painless way to get rid of them. Simply copy and paste the email into a Word document. Then use the Find and Replace feature to get rid of them forever: Find > Replace (leave blank). If you’re feeling really adventurous, get rid of all the ex

    How to Take Your Law Firm to the Next Level
    How to Take Your Law Firm to the Next Level Third in a series of three articlesSO you’ve done such a good job at bringing in new clients to your firm that you’re swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you’re ready to take your practice to
    ture so that the recipients’ e-mail addresses won’t be visible to everyone receiving the e-mail. This is also helpful when printing out the email — you won’t have all those addresses printed, needlessly taking up space. When you use BCC, you don’t have to place any address in the TO box your recipients will see “undisclosed-recipients" in the TO area. However, you may place your own address there if you like.

    Emoticons :) to do or not to do. An email to a higher-up or a customer should never have emoticons (those little smiley faces, etc.). However, including them in an e-mail to a colleague that you consider a friend would be appropriate, even welcome — a smiley face can also soften a negative message. Be careful to not overdo or be too cutesy with them, though.

    My pet peeve. Get rid of all those >>>> before your send an email. First, never click on “forward." Instead copy and paste into a new email. Every time an email is forwarded, it adds another > in front of each line. If the email already has carrots, there’s an easy and painless way to get rid of them. Simply copy and paste the email into a Word document. Then use the Find and Replace feature to get rid of them forever: Find > Replace (leave blank). If you’re feeling really adventurous, get rid of all the ex

    Contract Cleaners - A Guide for Businesses - Part 3
    In this third part I will be looking at the next two questions from my original list documented in part 1 of, questions you should be asking of the commercial cleaning companies tendering for your cleaning contract. Will the cleaning be supervised and how often? If the contract only requires 1 – 2 cleaners then inspections should be carried out weekly. Once the contract has been up and running for some t
    ate, even welcome — a smiley face can also soften a negative message. Be careful to not overdo or be too cutesy with them, though.

    My pet peeve. Get rid of all those >>>> before your send an email. First, never click on “forward." Instead copy and paste into a new email. Every time an email is forwarded, it adds another > in front of each line. If the email already has carrots, there’s an easy and painless way to get rid of them. Simply copy and paste the email into a Word document. Then use the Find and Replace feature to get rid of them forever: Find > Replace (leave blank). If you’re feeling really adventurous, get rid of all the extra spaces and broken lines before you paste it into an email (but this could take a while).

    Following these simple guidelines will help you look polished and professional in all your e-mail correspondence.

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