Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks
Out-of-home advertising -the nice-sounding term for all types of advertising consumed away from home, including digital signage- is likely to become an even more important component of the advertising landscape with this week's announcement that Clear Channel Outdoor Holdings will roll out digital billboards in four more cities: Akron, OH, Columbus, OH, Memphis, TN, and Wichita, KS.comes almost a simple formality.

In sum, the planning step pays dividends to both the writer and the reader. A working outline gives the writer an agenda to follow in

Whenever we face the task of writing a report, preparing a proposal, completing a staff study, or composing a business letter, we go through the same series of logical steps. First we recognize the problem and/or the purpose with which the message must deal. Then we plan the content of the communication to achieve our goal. Next we organize our ideas so that they will be presented in an order that is logical and psychologically effective. Later we have to write the first draft, which must be followed by careful editing. It is imperative to make sure that what we have written is stated clearly, completely, correctly, and concisely. Writing the final draft from the edited version then becomes almost a simple formality.

In sum, the planning step pays dividends to both the writer and the reader. A working outline gives the writer an agenda to follow in c

. First we recognize the problem and/or the purpose with which the message must deal. Then we plan the content of the communication to achieve our goal. Next we organize our ideas so that they will be presented in an order that is logical and psychologically effective. Later we have to write the first draft, which must be followed by careful editing. It is imperative to make sure that what we have written is stated clearly, completely, correctly, and concisely. Writing the final draft from the edited version then becomes almost a simple formality.

In sum, the planning step pays dividends to both the writer and the reader. A working outline gives the writer an agenda to follow in

ideas so that they will be presented in an order that is logical and psychologically effective. Later we have to write the first draft, which must be followed by careful editing. It is imperative to make sure that what we have written is stated clearly, completely, correctly, and concisely. Writing the final draft from the edited version then becomes almost a simple formality.

In sum, the planning step pays dividends to both the writer and the reader. A working outline gives the writer an agenda to follow in

ting. It is imperative to make sure that what we have written is stated clearly, completely, correctly, and concisely. Writing the final draft from the edited version then becomes almost a simple formality.

In sum, the planning step pays dividends to both the writer and the reader. A working outline gives the writer an agenda to follow in

comes almost a simple formality.

In sum, the planning step pays dividends to both the writer and the reader. A working outline gives the writer an agenda to follow in creating a clear, organized document. That outline, as translated into headings and paragraph beginnings, serves the reader as a road map for following the writer's thoughts. The end result of such orderly sending and receiving is successful communication.

When we communicate, we attempt to transmit ideas. We select words, order them into sentences and connect the sentences to build paragraphs. The way business people handle those three elements largely determines how effective they are in making themselves understandable to others. Creating and maintaining high standards for written communication in the workplace is hard work on the part of the manager. But the effort is well rep