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Add You - Top 10 Ways to Get Testimonials That Rock - Part 1
When you think of breakfast cereals, what product name comes to mind? When you think of digital camera, what product name occurs to you? Branding makes a product distinctive in the marketplace, its removes anonymity and gives identification to a company and its goods and services. “Branding” is actually a very general term covering brand names, designs, trademarks, sy
9) Make it clear that you intend to use their testimonial in your marketing materials and get a signature that they give you full rights to their comments without any compensation. Get the legal department’s blessing on this one.
10) Testimonials mean nothing and can actually hurt your credibility if you don’t provide a real person (full name), title and company name. Using a testimonial that says it's from Scott D. from
If you are reading this article you are living breathing proof that a wacky headline draws attention*. Unless someone is forcing you to read this.Maybe someone is holding your eyelids open and forcing you to stare at this article. But you don't have to READ it. You could just let your eyes go out of focus. Try it.Or maybe they have a gun to your head and
Here are some guidelines for creating testimonial requests that will help you sell more, build trust, and establish your credibility better than anything you say about yourself:
1) Make a list of all your clients. Rank them based on the services or products that you provided and the results of those services. All companies have horror stories – include the clients that you were able to turn around and make happy.
2) Try to think of any comments that were said to you that were complimentary. Compliments are just the start to get you going.
3) Even better, try to think of any comments that were said to you that showed a tangible, net result that would sell your prospects on what you can deliver to them.
4) Make the most promising clients your target.
5) When contacting your clients, help paint the picture that brings them back to that warm fuzzy feeling. Case in point, “Joe, I remember when you were stressed that your salespeople weren’t hitting their numbers. We were able to suggest and then implement some points of action that lead to your appointment/sales volume increase. Do you remember that? Well that’s the feeling most of my prospects have before they work with me and I think it would be helpful for them to see that we can help them.”
6) Think about your 5 most common selling objections. Did any of your clients say something that will help you overcome a prospects resistance to do business with you in the future? Think of ways to help them say a closing statement about your product or service.
7) Make sure they use their own words. They may not say exactly what you think they should say, but resist the temptation to edit what they say - it will be 100 times more believable when a prospect reads it.
8) If you have to, give them an incentive with something that you know they would like to get in return for their testimonial.
9) Make it clear that you intend to use their testimonial in your marketing materials and get a signature that they give you full rights to their comments without any compensation. Get the legal department’s blessing on this one.
10) Testimonials mean nothing and can actually hurt your credibility if you don’t provide a real person (full name), title and company name. Using a testimonial that says it's from Scott D. from
Small business startup loans are usually given in the form of term loans. Term loans, also referred to as term finance, represent a source of debt finance which is generally repayable in more than one year but less than 10 years. They are employed to finance acquisition of fixed assets and working capital margins. Term loans differ from short-term bank loans, which ar
2) Try to think of any comments that were said to you that were complimentary. Compliments are just the start to get you going.
3) Even better, try to think of any comments that were said to you that showed a tangible, net result that would sell your prospects on what you can deliver to them.
4) Make the most promising clients your target.
5) When contacting your clients, help paint the picture that brings them back to that warm fuzzy feeling. Case in point, “Joe, I remember when you were stressed that your salespeople weren’t hitting their numbers. We were able to suggest and then implement some points of action that lead to your appointment/sales volume increase. Do you remember that? Well that’s the feeling most of my prospects have before they work with me and I think it would be helpful for them to see that we can help them.”
6) Think about your 5 most common selling objections. Did any of your clients say something that will help you overcome a prospects resistance to do business with you in the future? Think of ways to help them say a closing statement about your product or service.
7) Make sure they use their own words. They may not say exactly what you think they should say, but resist the temptation to edit what they say - it will be 100 times more believable when a prospect reads it.
8) If you have to, give them an incentive with something that you know they would like to get in return for their testimonial.
9) Make it clear that you intend to use their testimonial in your marketing materials and get a signature that they give you full rights to their comments without any compensation. Get the legal department’s blessing on this one.
10) Testimonials mean nothing and can actually hurt your credibility if you don’t provide a real person (full name), title and company name. Using a testimonial that says it's from Scott D. from
Unless you've had your head in the sand you realize that we are living in a changing world, a changing universe, a changing marketplace. Change is everywhere.You can't avoid change. You can't ignore change. You can't prevent change. You just have to live with it!And if you fight change you'll ultimately end up the loser.So how do you deal with cha
5) When contacting your clients, help paint the picture that brings them back to that warm fuzzy feeling. Case in point, “Joe, I remember when you were stressed that your salespeople weren’t hitting their numbers. We were able to suggest and then implement some points of action that lead to your appointment/sales volume increase. Do you remember that? Well that’s the feeling most of my prospects have before they work with me and I think it would be helpful for them to see that we can help them.”
6) Think about your 5 most common selling objections. Did any of your clients say something that will help you overcome a prospects resistance to do business with you in the future? Think of ways to help them say a closing statement about your product or service.
7) Make sure they use their own words. They may not say exactly what you think they should say, but resist the temptation to edit what they say - it will be 100 times more believable when a prospect reads it.
8) If you have to, give them an incentive with something that you know they would like to get in return for their testimonial.
9) Make it clear that you intend to use their testimonial in your marketing materials and get a signature that they give you full rights to their comments without any compensation. Get the legal department’s blessing on this one.
10) Testimonials mean nothing and can actually hurt your credibility if you don’t provide a real person (full name), title and company name. Using a testimonial that says it's from Scott D. from
Most people understand that if they decide to change the location of a bathroom halfway through construction of a house it is going to cost them extra money. That’s why they spend so long making sure the plans are right before they begin.But it is amazing the number of people who don’t apply this same logic to business. Say, for instance, when they use a graphi
7) Make sure they use their own words. They may not say exactly what you think they should say, but resist the temptation to edit what they say - it will be 100 times more believable when a prospect reads it.
8) If you have to, give them an incentive with something that you know they would like to get in return for their testimonial.
9) Make it clear that you intend to use their testimonial in your marketing materials and get a signature that they give you full rights to their comments without any compensation. Get the legal department’s blessing on this one.
10) Testimonials mean nothing and can actually hurt your credibility if you don’t provide a real person (full name), title and company name. Using a testimonial that says it's from Scott D. from
Unexpectedly loosing your job can be a very traumatic and distressing experience at the best of times. If you are over 40 and can't find the job you deserve, you will need great inner strength and self belief to come out on top.Could this be you?You’re working at your family’s welding business during the day, and then go to your second job at night. You’
9) Make it clear that you intend to use their testimonial in your marketing materials and get a signature that they give you full rights to their comments without any compensation. Get the legal department’s blessing on this one.
10) Testimonials mean nothing and can actually hurt your credibility if you don’t provide a real person (full name), title and company name. Using a testimonial that says it's from Scott D. from Chicago, or A Major Manufacturing Company doesn't fool anyone. It's better not to use a testimonial like that at all.
Testimonials are your best sales people. Learn how to get them and how to use them to your business advantage.
Part 2 will cover how to set up the request and provide an example of a successful testimonial request.
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