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Add You - The Corner Office Sells Coffee
Deja Vu MCI to Qwest International Inc: Can this Corporate Marriage Survive? year in salary plus full benefits plus a pension were now left with no paycheck, no benefits and a gutted pension with too little to retire “early” on.Current Situation:As of this writing, the MCI Board of Governors has given Verizon Communications Inc. one week to sweeten their $7.5 billion offer, otherwise they have no choice but to accept Qwest Communications’ $9.74 billion offer to purchase MCI Inc. If the Board does not receive a counter offer from Verizon Communications by May 3, 2005, then it will recommend its shareholders vote for Qwest’s offer. From all accounts (Noguchi Washington Post, 4/24/2005), Verizon is a stronger and more stable company with $71.3 billion versus $13.8 in 2004 revenue, 210,000 employees versus 42,000. Qwest carries more than $17 billion in debt and it plans to reduce its costs by $15 billion by cutting 15,000 employees afte While much can be said about their options, the more important question is what SHOULD be done to help this great and underutilized resource? The answers are not always the typical ones: become a consultant, become an entrepreneur or get retrained in a highly technical field. There are already too many consultants going after the same work. And big consulting firms dominate that field anywa Business Credit When You Need It Most On any week day go to any coffee shop and you will find a relatively new and growing phenomenon. Men age forty and older sitting drinking coffee while working on laptops, talking on cell phones and reading business journals. Who are these men and why are they sitting in coffee shops?In order to be in business you have to have the trust of your suppliers that they will get paid when they provide you with goods or services. You may not always have the cash on hand to make these payments while you are waiting for your customers or clients to pay you. That’s why you need business credit. To provide for the gap period that keeps your suppliers happy while you continue to work on behalf of your clients.You may also need business credit in the form of a loan or line of credit from your bank or financial institution in order to get your business concept off the paper and into action. Most business people are willing to invest their own time and money to see their business dreams become reality, b THE SITUATION The number of men who work for corporations and are over forty who have been either laid-off or forced into “early retirement” has grown every year over the past decade in spite of a robust economy. These men are mainly white and middle to upper middle class. They have at least a college degree if not an advanced degree. They started their careers in a variety of capacities with large corporations but invariably they found themselves in white collar management positions at some level by the time they were age forty. By the 1990’s companies were flattening their hierarchy to be more competitive in a global economy and reduce expenses to improve profitability. The people at the top rarely went. The people at the bottom were either needed or protected by unions or other conditions. The easiest targets were the white collar middle managers. More work could be shifted to those below them. And if they needed to be replaced over time, younger workers could be promoted or hired to do the work at a much cost. At the same time, many companies began outsourcing “non-core” work functions to contractors who also were selected for their low cost approach. And some functions were just eliminated as unnecessary. The unspoken contract that these middle age white men believed in and worked for was broken when they needed a job and a paycheck the most. They had kids in college, mortgages and many had large debts from chasing the middle class dream. They were told if they went to college, got a job with a “good business” and worked hard, they could count on a job until they retired. They also were told if they did a good job they would slowly advance up the many levels of the corporate ladder. All of these implied promises proved to be false. And they proved to be false when, for many, it was too late to start over at a low paying entry-level position. Those making $75,000 to $125,000 per year in salary plus full benefits plus a pension were now left with no paycheck, no benefits and a gutted pension with too little to retire “early” on. While much can be said about their options, the more important question is what SHOULD be done to help this great and underutilized resource? The answers are not always the typical ones: become a consultant, become an entrepreneur or get retrained in a highly technical field. There are already too many consultants going after the same work. And big consulting firms dominate that field anyway To Shred Or Not To Shred - That Is The Question middle class. They have at least a college degree if not an advanced degree. They started their careers in a variety of capacities with large corporations but invariably they found themselves in white collar management positions at some level by the time they were age forty. By the 1990’s companies were flattening their hierarchy to be more competitive in a global economy and reduce expenses to improve profitability. The people at the top rarely went. The people at the bottom were either needed or protected by unions or other conditions. The easiest targets were the white collar middle managers. More work could be shifted to those below them. And if they needed to be replaced over time, younger workers could be promoted or hired to do the work at a much cost. At the same time, many companies began outsourcing “non-core” work functions to contractors who also were selected for their low cost approach. And some functions were just eliminated as unnecessary.Records management is one of the most important elements of good business management, and there are several instances when you need to destroy your records for the good of your customer and for your own protection.1. You Don't Want To Break The Law, Do You?Your business or organization must comply with regulations and laws. These regulations require that your business or company protect vital information when it is discarded. HIPAA and the GLB act needs certain physical safety measures such as shredding or proper document destruction to be done to meet this requirement.2. Make Your Clients HappyOftentimes, individuals are afraid of identity theft and invasion of privacy through those perti The unspoken contract that these middle age white men believed in and worked for was broken when they needed a job and a paycheck the most. They had kids in college, mortgages and many had large debts from chasing the middle class dream. They were told if they went to college, got a job with a “good business” and worked hard, they could count on a job until they retired. They also were told if they did a good job they would slowly advance up the many levels of the corporate ladder. All of these implied promises proved to be false. And they proved to be false when, for many, it was too late to start over at a low paying entry-level position. Those making $75,000 to $125,000 per year in salary plus full benefits plus a pension were now left with no paycheck, no benefits and a gutted pension with too little to retire “early” on. While much can be said about their options, the more important question is what SHOULD be done to help this great and underutilized resource? The answers are not always the typical ones: become a consultant, become an entrepreneur or get retrained in a highly technical field. There are already too many consultants going after the same work. And big consulting firms dominate that field anywa Forward Thinkers Stay Ahead of the Curve st targets were the white collar middle managers. More work could be shifted to those below them. And if they needed to be replaced over time, younger workers could be promoted or hired to do the work at a much cost. At the same time, many companies began outsourcing “non-core” work functions to contractors who also were selected for their low cost approach. And some functions were just eliminated as unnecessary.What is it like from a marketing perspective to be yesterday’s news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don’t have to put on our creativity cap to craft an innovative strategy.But, there’s a certain attractive quality around someone who markets his or her business on the edge. They stretch their thoughts and ideas into new territories to create an innovative way of packaging or presenting their product or service. Shifting ourselves to be forward thinkers, one step ahead of everyone else when it comes to marketing our business might be something to consider when attracting new customers and clients.Here ar The unspoken contract that these middle age white men believed in and worked for was broken when they needed a job and a paycheck the most. They had kids in college, mortgages and many had large debts from chasing the middle class dream. They were told if they went to college, got a job with a “good business” and worked hard, they could count on a job until they retired. They also were told if they did a good job they would slowly advance up the many levels of the corporate ladder. All of these implied promises proved to be false. And they proved to be false when, for many, it was too late to start over at a low paying entry-level position. Those making $75,000 to $125,000 per year in salary plus full benefits plus a pension were now left with no paycheck, no benefits and a gutted pension with too little to retire “early” on. While much can be said about their options, the more important question is what SHOULD be done to help this great and underutilized resource? The answers are not always the typical ones: become a consultant, become an entrepreneur or get retrained in a highly technical field. There are already too many consultants going after the same work. And big consulting firms dominate that field anywa Are You Missing Out on Free & Easy Marketing? e most. They had kids in college, mortgages and many had large debts from chasing the middle class dream. They were told if they went to college, got a job with a “good business” and worked hard, they could count on a job until they retired. They also were told if they did a good job they would slowly advance up the many levels of the corporate ladder. All of these implied promises proved to be false. And they proved to be false when, for many, it was too late to start over at a low paying entry-level position. Those making $75,000 to $125,000 per year in salary plus full benefits plus a pension were now left with no paycheck, no benefits and a gutted pension with too little to retire “early” on.Did you know there's something you do every single day that you could be using as an opportunity to market your business?What is it?Sending email. How many email messages do you send in a day? I recently went back and counted the messages in my Sent folder. I use several email accounts, but in just one of them I found an average of 10-12 messages a day. That's 70-84 message per week!Two Chances for Free PromotionDid you realize every time you send out an email, you have two opportunities to market your business?#1 With Your Email AddressTake a look at the email address you're using for business. Are you using an email address such as "crazyjane@yahoo.com" or "fit While much can be said about their options, the more important question is what SHOULD be done to help this great and underutilized resource? The answers are not always the typical ones: become a consultant, become an entrepreneur or get retrained in a highly technical field. There are already too many consultants going after the same work. And big consulting firms dominate that field anywa Hiring A Branding Company 101
If your company has a good product and a hungry market for that product, you’re closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their company’s brand image into the sales and loyalty-generating machine it needs to be.How have these successful companies—take your pick from the Fortune 500—found these branding companies? There’s no one-stop resource or fail-safe formula. Fact is, finding one worth its salt is exceedingly difficult. But if you’re going to take your brand to the next level, there’s no way around it—you need one. So, here are some things to remember when you’re out there on the hunt: year in salary plus full benefits plus a pension were now left with no paycheck, no benefits and a gutted pension with too little to retire “early” on. While much can be said about their options, the more important question is what SHOULD be done to help this great and underutilized resource? The answers are not always the typical ones: become a consultant, become an entrepreneur or get retrained in a highly technical field. There are already too many consultants going after the same work. And big consulting firms dominate that field anyway. Many of these men went to work for large corporations for the very reason that they were NOT entrepreneurs. Contrary to the current popular myth, not everyone is an entrepreneur. And finally, many of these men studied engineer or programming or accounting while in their youth. Many at age forty plus have no desire to learn the basics of a technical field and compete for those entry level jobs with a twenty-two year old. So what are the options left for these forty plus white men who have a life-time of business experience and no jobs? SMALL BUSINESS There are many existing businesses that make less than one million dollars a year. Most want to grow and be more successful. The functional and organizational skills that these men have developed over the years could be invaluable to helping small businesses succeed and grow. Many small business people have never worked for large businesses. As such they dismiss many of the good – along with the bad – ideas that make corporations operate. TEACHING Teaching is another option. In this case I am not talking about walking in as an elementary or middle school general teacher. Rather, the skills in business and functional areas that these middle age former managers developed over the years would be very valuable in a high school business, community college, junior college or professional – trade school environment. The key is to meet the skills and background with the need. And the need is great. GOVERNMENT We see in the media on a daily basis who 30-40% of those in government will retire over the next ten years. The professional and functional skills that these unemployed former managers have could be invaluable to the governments of towns and municipalities, counties, states and at the Federal level. Not to displace the people working today. And not in lieu of hiring the new college graduates. But to supplement the work force in roles requiring experience in engineering, accounting, management and administration to name only a few of the many areas of need. MENTORING Finally, these is the need for formal mentoring programs that take advantage of the resource that sits in the nation’s many
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