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Add You - Seven Tips To Create Higher Student Retention
A few months ago, I was given a bar of soap from a very well know high-end chain store. The person who gave me the soap knew I worked with this type of product and wanted to give something she thought I’d like.I looked at product, liked color and fragrance, put it on a shelf, and honestly forgot about it. The other day, needing a new bar of soap, I found the bar and decided to use it.Reading the back, it gave the name of the company with their
3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring break, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service
The Hospitality and Lodging Industry in the United States is booming with strong growth in overall revenues and average price per room. Notwithstanding external factors such as international terrorism and the rapid rise in fuel costs, most industry forecasts predict continued growth in revenue.Recent studies show however, that the industry suffers from a considerable loss in revenue and profits because of ineffective differentiation of service offering
One of the challenges is defining where the problem really exists. Most of the effort in finding solutions to retention issues is focused on solving systematic problems. But that’s missing the mark. The initial focus has to be on getting to know your students. To know how to succeed in the career school business and maintain high retention rates is inseparable from knowing your students. You can’t have one without the other.
We have created a checklist for school owners to study and put into action. It’s based on information from 9 Lies That Are Holding Your Business Back… by Steve Chandler and Sam Beckford. These guidelines have direct application to the career school business, and if applied consistently, will virtually eliminate retention worries.
Focus on Your Ideal High-Value Students and Ignore the Rest
1. You don’t want every student in your school. A lot of school owners make a big mistake by thinking that they should try to get any student they can.
2. Most career schools are capacity businesses. That means you can only accommodate and service a maximum number of enrollments and students effectively. And if you think that squeaking by with a 70% retention and a 70% placement rate is OK for your business, guess again.
3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring break, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service a
The success of your next meeting depends upon whom you invite. Here's what to consider.1) Invite only people who can contribute to the meeting. Spectators bog down the process.2) Avoid filling the meeting with allies as a show of force. This intimidates your "opponent," which can result in counter attacks, retaliation, or false cooperation.3) Avoid inviting people because they would feel offended if left out. A meeting is a business activi
We have created a checklist for school owners to study and put into action. It’s based on information from 9 Lies That Are Holding Your Business Back… by Steve Chandler and Sam Beckford. These guidelines have direct application to the career school business, and if applied consistently, will virtually eliminate retention worries.
Focus on Your Ideal High-Value Students and Ignore the Rest
1. You don’t want every student in your school. A lot of school owners make a big mistake by thinking that they should try to get any student they can.
2. Most career schools are capacity businesses. That means you can only accommodate and service a maximum number of enrollments and students effectively. And if you think that squeaking by with a 70% retention and a 70% placement rate is OK for your business, guess again.
3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring break, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the single most important decision you need to make is whether you are going to bid a job as Firm Fixed Price (FFP) or as Cost plus Fixed Fee (CPFF). These are two very different contract types and the decision to use one contract type over the other is very important to the overall success of a program. If your sponsor gives you a choice on the matter, the decision to go with one contract type
Focus on Your Ideal High-Value Students and Ignore the Rest
1. You don’t want every student in your school. A lot of school owners make a big mistake by thinking that they should try to get any student they can.
2. Most career schools are capacity businesses. That means you can only accommodate and service a maximum number of enrollments and students effectively. And if you think that squeaking by with a 70% retention and a 70% placement rate is OK for your business, guess again.
3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring break, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them – their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to stee
1. You don’t want every student in your school. A lot of school owners make a big mistake by thinking that they should try to get any student they can.
2. Most career schools are capacity businesses. That means you can only accommodate and service a maximum number of enrollments and students effectively. And if you think that squeaking by with a 70% retention and a 70% placement rate is OK for your business, guess again.
3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring break, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service
As small business owners we’re in business to make money doing what we love. And that means we need enough billable hours to cover our expenses, our payroll, upgrades in skills and technology, and profit. But if stay in business for any length of time, you eventually reach the point where you just don't have more hours in the day to give to your business. After all, you have a personal life too. (If you don't have a personal life, you really need to work on th
3. Think of a hotel. If a hotel in busy season has 100 rooms and 90 of those rooms are filled by kids on spring break, it may have to turn away a lot of much better customers because it has reached capacity. A business traveler with an expense account who uses room service and will not steal items from the minibar is a much better customer for the hotel.
4. Don’t waste time and money attracting students that are bad for your school. Think of your best students; the students who never complained about your tuition; the students who think your instruction and quality of service are great; the students who pay their tuition on time; the students who were referred to you by other good students or constantly refer business to you. Those are the types of students you need to attract to your school.
5. Where did your best students come from? The Yellow Pages? Then advertise heavily in the Yellow Pages! (This is just an example. It may be the Internet.)
6. Where did your worst, most problematic students come from? The local free Buyer’s Guide you ran an ad in? Advertise more in the sources that produce higher-quality students.
7. Poll your best students and ask how they originally found your school. If you’re doing a good job they’ll be glad to tell you and help you grow your school.
High retention is a direct result of effective marketing and advertising that recruits students that are good for your school, and admissions policies that promote enrolling those good students. These students are your greatest assets, and the ones you will retain; the ones that will refer other good students to you; the ones that will help you grow and prosper.
Here's the Gamelin Axiom
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