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In a Business to Business Marketing Strategy, the 'Big Wait' is a Costly Mistake
The inability to pull the trigger on key marketing decisions is a curious problem. On one hand, a properly selected, well-conceived business to business marketing strategy is the key to a company's growth and expansion. For many companies that have

lead during days and years filled with challenges.

Phillips presents the reader with evidence that President Lincoln took the time to understand his leader

Collect Your Past Due Receivables - How Accountability and Responsibility Will Bring in the Cash
You know that cash is and always will be king. One of the biggest drains on small business cash flow is often out of control past due accounts receivable. I have seen business owners try to tackle the problem by cutting off any new credit and thu

Are you aware of the individual leadership styles of your team and can you objectively measure their effectiveness in comparison to a statistically proven model?

I love this quote from Abraham Lincoln, "I prepared myself for great things. When great things came, I was ready."

This wisdom came from a man who failed on many occasions. Each time, he learned from the experience and grew into one of the greatest leaders of all times.

In Donald T. Phillips excellent short book, Lincoln on Leadership: Executive Strategies for Tough Times, the author offers wisdom-filled perspectives on what it takes to lead during days and years filled with challenges.

Phillips presents the reader with evidence that President Lincoln took the time to understand his leader

Advantages of a Branded House or a House of Brands
If you want to win by growing your market share — there is a better way, a smarter way, than the traditional advertising and marketing strategy and tactics. However, it requires looking at your business and brand from a very different point of view

I love this quote from Abraham Lincoln, "I prepared myself for great things. When great things came, I was ready."

This wisdom came from a man who failed on many occasions. Each time, he learned from the experience and grew into one of the greatest leaders of all times.

Phillips presents the reader with evidence that President Lincoln took the time to understand his leader

How Would You Handle This?
We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve th

me from a man who failed on many occasions. Each time, he learned from the experience and grew into one of the greatest leaders of all times.

Phillips presents the reader with evidence that President Lincoln took the time to understand his leader

Were You Born to Sell?
Most people are always striving to better themselves. It's the "American Way." For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books,

hillips excellent short book, Lincoln on Leadership: Executive Strategies for Tough Times, the author offers wisdom-filled perspectives on what it takes to lead during days and years filled with challenges.

Phillips presents the reader with evidence that President Lincoln took the time to understand his leader

Dad, I'm a Super Hero - I'm in Sales!
Dad, you raised me to have integrity, be honest and help people. You raised four boys, a Marine, fireman and truck driver. I’m the one you wanted to become a doctor or lawyer. Well, I reached higher to become a salesperson and I know you are proud.

lead during days and years filled with challenges.

Phillips presents the reader with evidence that President Lincoln took the time to understand his leaders. Further, the President modified his behavior to bring out the best of the untapped potential hidden away in each person. Based on the awareness of that individual's potential, the President purposed to bring out that best and to establish an effective leadership culture.

Fortunately, today we do not have to endure the trials experienced by President Lincoln to develop an understanding of people. A variety of tools exist that can ease and speed not only the understanding, but also the development of individuals into effective leaders.

For example, the T

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