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Add You - The Accountability/Alignment Process: Three Steps to an Accountable Organization
I recently switched phone companies. The cover of the brochure below had nothing to do with it.In fact, I had already seen this flyer two or three times. It was only after a colleague praised the company that I eventually called them. After questioning them for about five minutes, I decided it would be well worth my while to change phone companies.But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…Headlines Represent 80% Of The Success Of Any AdThe
(3) Leadership Accountabilities
(4) Support Requirements
(5) Goals
(6) Sustainment Plan
(7) Positive Consequences
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Step 2: Alignment
Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an unders
As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.Why Reverse The Risk?The main reason that you'll want to reverse the risk is so that you may boost your sales a
Generating genuine accountability and functional alignment into your workplace cannot be left to vague ambitions and abstract statements. Well designed processes must be embedded into the heart of an organization to ensure that each employee’s goals and expectations are clearly defined and that the resources to bring about specific measurable results are in place.
In our recent book, Aligned Like a Laser, we outline an effective three step process for ensuring managers and employees are mutually accountable and that the entire organization is aligned toward specific goals.
The Accountability/Alignment process has three fundamental steps:
(1) Accountability (2) Alignment (3) and Achievement
These steps shape the essential foundation for the practice of accountability and workplace alignment.
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Step 1: Accountability
Accountability is articulated through a document called an Accountability Agreement. This document forms a context for success by making each individual’s contribution visible within the organization. It is a brief – 2 to 3 page – overview of the outcomes that an individual is promising to deliver which also outlines the support and resources that he or she needs from others in order to achieve these results.
Seven Elements of an Accountability Agreement:
(1) Business Focus Statement
(2) Operational Accountabilities
(3) Leadership Accountabilities
(4) Support Requirements
(5) Goals
(6) Sustainment Plan
(7) Positive Consequences
----
Step 2: Alignment
Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an underst
Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases.Please don’t get me wrong. Communications tactics are valuable devices which we call upon from time-to-time to move a message from here to there.But, as a business, non-profit or association manager, you can omit the best public relations has to offer, the cr?me de la cr?me of PR!Try this on for size. The core public relations mission pulls together the resources and a
In our recent book, Aligned Like a Laser, we outline an effective three step process for ensuring managers and employees are mutually accountable and that the entire organization is aligned toward specific goals.
The Accountability/Alignment process has three fundamental steps:
(1) Accountability (2) Alignment (3) and Achievement
These steps shape the essential foundation for the practice of accountability and workplace alignment.
----
Step 1: Accountability
Accountability is articulated through a document called an Accountability Agreement. This document forms a context for success by making each individual’s contribution visible within the organization. It is a brief – 2 to 3 page – overview of the outcomes that an individual is promising to deliver which also outlines the support and resources that he or she needs from others in order to achieve these results.
Seven Elements of an Accountability Agreement:
(1) Business Focus Statement
(2) Operational Accountabilities
(3) Leadership Accountabilities
(4) Support Requirements
(5) Goals
(6) Sustainment Plan
(7) Positive Consequences
----
Step 2: Alignment
Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an unders
Pop quiz! If you have to say goodbye to your hard earned money to purchase something you’ve always wanted, who would you rather trust: an unknown provider or one who has an established name in the industry?The answer to that question shows how important branding has become in recent years. And consequently, brand building has taken an equal significance.Brand building consists of all the things you do to establish a good image for your business venture. A brand carries with it an aura of credibility and reliability tha
These steps shape the essential foundation for the practice of accountability and workplace alignment.
----
Step 1: Accountability
Accountability is articulated through a document called an Accountability Agreement. This document forms a context for success by making each individual’s contribution visible within the organization. It is a brief – 2 to 3 page – overview of the outcomes that an individual is promising to deliver which also outlines the support and resources that he or she needs from others in order to achieve these results.
Seven Elements of an Accountability Agreement:
(1) Business Focus Statement
(2) Operational Accountabilities
(3) Leadership Accountabilities
(4) Support Requirements
(5) Goals
(6) Sustainment Plan
(7) Positive Consequences
----
Step 2: Alignment
Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an unders
Are you ready for the changes that are coming or are you stuck in your paradigms refusing to see that there may be another way to look at things?Let me give you 2 simple examples:1.The population is getting older. Over 70 million baby boomers are hitting their fifties and sixties. What will they want, need or be interested in the next few years? How will they want to buy? What will prevent them from buying? Example: Technology is getting faster and faster and smaller and smaller. If hand-helds or telephones get any smal
Seven Elements of an Accountability Agreement:
(1) Business Focus Statement
(2) Operational Accountabilities
(3) Leadership Accountabilities
(4) Support Requirements
(5) Goals
(6) Sustainment Plan
(7) Positive Consequences
----
Step 2: Alignment
Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an unders
The Bachelor - a popular reality TV show - offers an example of how we absolutely, positively should not make career decisons.Premise: A very eligible Bachelor (last season featured an NFL quarterback) stays in a mansion with several eligible young women. They seem to spend their days swimming, tanning, and speculating about the Bachelor's intentions. They meet the Bachelor in one-to-one and group activities. Each week the Bachelor gives a rose to the women who will continue to compete, and two who do not receive a ros
(3) Leadership Accountabilities
(4) Support Requirements
(5) Goals
(6) Sustainment Plan
(7) Positive Consequences
----
Step 2: Alignment
Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an understanding of each member’s contribution to the team.
The alignment process involves resolving gaps and overlaps in the team’s accountabilities, and it ensures that each member agrees to provide the critical support needed to fulfil the team’s purpose.
Alignment clarifies the practice of accountability; it focuses energy and eliminates distractions across the entire organization. It also provides a renewed sense of confidence and interdependence based on a publicly declared promise to deliver business results.
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Step 3: Achievement
The Accountability/Alignment process brings immediate results, but lasting achievement is gained through maintaining the discipline fostered by the process. There are several ways to ensure that Accountability/Alignment brings long term achievement.
Keep Accountability Agreements Visible
Post progress reports in prominent locations.
Provide a forum for people to comment on progress.
Put Accountability Agreements Online
A company’s intranet can provide easy access to all Accountability Agreements.
Or, use our Align Online tool. Visit www.alignonline.com for more information.
Model Accountability
Leaders must set an example and share Accountability Agreements widely.
Also, references should be made to Accountability Agreements in reports and presentations.
Synchronize the Process
Link accountability to related processes such as goal setting and performance managem
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