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Add You - Reengineering: 40 U$eful Hints
How to Get Clients and Fill Your Private Practice Using an Audio CD ny organizations intimidate their people into developing overly conservative goals, reducing the perceived probability of failure. Try to remove the fear of failure (easier said than done), and encourage employees to shoot for the moon. Then, help them get the resources they need to achieve these goals, encourage controlled, conscious risk-taking, reward success, and console honest failures that occur as a result of trying hard. It's usually better to achieve half of a 50% improvement goal than all of a 10% goal.
In my 20 years of private practice I have found an audio CD to be the single most effective marketing tool for generating prospects and getting clients.Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients. In addition, they typically experience some feelings of fear and vulnerability at the idea of engaging your service, which results in resistance and inertia holding them back.Though YOU know your service is effective, your skills are competent, and you are a safe, caring human being, your prospects don't know that yet. A CD will help your prospects get an experience of you that can motivate them to hire you.THE COMPLIMENTARY SESSIONMany private practice professionals rely upon the "free initial consultation" or "complimentary session" to get clients. In my experience, from the prospect's point of view, they must ALREADY know, like, and trust you to book this appointment. Being free doesn't erase the fear and trepidation that holds many potential clients back from getting the support they need. An audio CD can be very useful to motivate prospects to contact you for that important initial consultation.MARKETING VS. ENROLLMENTOne of the biggest revelations I've had about private practice is this-You can market til the cows come home and not get any clients!I learned that there is a HUGE difference between marketing and enrollment.MARKETING is communicating what you do. The primary purpose/outcome is to generate prospects.ENROLLMENT is the process of building your relationship with your prospects so they hire you or refer to you.An audio CD helps motivate the people you reach through your marketing to become prospects (to get your valuable CD), and helps prospects make the wise decision to hire you.SIXTEEEN SPECIFIC WAYS TO USE AN AUDIO CD TO FILL YOUR PRACTICEA. ATTRACT PROSPECTS1. Website- opt-in offer2. Presentations- hand out in exchange for contact info3. Referral Sources- give them some to build referral relationship, educate about your services, and to pass along (and they will)4. Stimulating Referrals- give to clients and prospects to pass along to friends and family5. Viral Marketing- high perceived value that gets passed aroundB. CONVERT PROSPECTS TO CLIENTS6. Give to prospects as follow up to initial contact7. Ask prospects if they know anyone who wants one8. Invoke Law of Reciprocity (more inclined to hire you if you provide value first)C. BOOST YOUR PUBLIC RELATIONS EFFORTS9. Print Media- send to editors and reporters who cover your area of expertise10. Radio- send to radio hosts and show producers likely to be interested in featuring you as a guest on their show11. Television- send to news and talk show producers likely to be interested in featuring 32. Project leaders should lead, not make all the decisions The ideal project leader is one who can formulate and communicate a mission with inspiration, provide tools that team members need, participate with team members, identify and target opportunities and problems for action. 33. Avoid "Paralysis by Analysis." You'll never have all the facts One of our associates was leading an inventory reduction program for a client. Some of their employees lamented the fact that up to half of the items to be tracked might lack adequate decision data, so that they felt they could not proceed. He said, "then work on the other half!" We'd still be waiting for all of the data to be right before making a decision if we'd hesitated. Instead, improvements are being made daily. 34. Don't use just functional organizations to define processes- they tend to replicate existing paradigms Don't tolerate having processes designed to fit the current organization structure, or even specific people. Use cross-functional teams, with outsiders, internal and external process customers and suppliers. 35. Phase implementation to reduce risk and optimize rate of benefit gains Full reengineering of a company may take much time. Most companies can't/won't wait for the pot of gold at the end of the rainbow, so it is necessary to provide payback at regular intervals, preferably starting soon. Create a phased implementation plan allowing the overall effort to self-fund itself before completion, if possible. Individual processes may have early due dates. 36. Use cellular and self-directed work teams Get away from functional organization. Organize for processes. Cells are usually designed to handle an entire process, product, or even product line. Set up the organization to serve the customer, mission, product, process - in that order. 37. Avoid building a new bureaucracy/theocracy of Reengineering high priests/ priestesses It seems like it's only a matter of time after a new concept, such as TQM, MIS, etc., comes along, before a corps of arrogant technocrats materializes, spouting acronyms, rules, regulations, forms, and methodologies. Reengineering is proving to be no exception to this. Don't let them gain a foothold. Make sure BPR stays with the people, by holding them accountable, organizing accordingly, and providing needed resources. 38. Use flow diagrams, dictionaries, business rules, to define system—avoid lengthy prose and technical documentation. Define your system with simple statements, pictorial charts, tables, and where necessary, algorithms. If these can't be used for training purposes, consider tearing them up and starting over, until you can. People should be able to use them to help perform their jobs. 39. Maintain master running issues status lists Issues really drive a BPR project. Track all suggestions, disputes, problems, guidance from management. Keep them on "issues lists." Categorize, group and prioritize them. Develop/solicit suggested approaches to these. Use these lists to guide the BPR project, and to track resolution and implementation. 40. New process designs will win by default if not contested by a set deadline. A corporate, bureaucratic approval process moving at a snail's pace swallows up ideas, innovation and enthusiasm. Consider radical changes to yours. Use the "book club trick." Some book clubs will automatically send you books and bill you for them, unless you object or specify different books. Your company might use this idea too. Publish suggested approaches, maybe as part of the issues list. If nobody objects or comes up with better ideas, the suggestions are automatically assigned to be developed and implemented. 41. What Picture Are You Looking At? Introduction
Let me tell you a story that might encourage you to understand that your paradigm determines what you see, irrespective of what you look at. People who live from the 'outside in' tend to believe that what's 'out there' determines them. Those who live from the 'inside out' believe they have control of the things 'out there'.Two (separate) American shoe manufacturing companies send their top marketing specialists to investigate the market for shoes in Africa. After two weeks of intensive research both of them reported back to their head offices.The one’s reply read: “Don’t bother to exploit this market, no one in Africa wears shoes.” The other one’s reply read: “You won’t believe what I have found. The most unexplored market in the world. No one here wears shoes yet". Strange how two people can look at exactly the same context, but see totally opposite things.A wise man once said, “Your context gives you the picture to look at. Your paradigm determines what you see.” For those who live from the 'outside in' here's a bit of good news. You do have the ability to determine from the inside who you want to be and where you want to go.No one lives in a vacuum, unaffected by a (certain) context. We all are bound by a certain context where we live, work and play. No two peoples’ contexts are alike, even if they are alike, their paradigms will differ and that will cause them to see their ’similar’ contexts in a different way. Business Process Reengineering (BPR) principles have been around for a long time, piecemeal and under other labels. In recent years they started coming together as a discipline, incorporating world class business principles and focusing on quantum improvements- not merely continuous gradual improvement. BPR is the complete or partial "reinventing" of how business processes are done, to attain major performance improvement. It questions the underlying assumptions and principles, including what, why, by whom, and even, if—things should be done. This presentation will contribute by stating and helping to clarify a number of important principles, plus some useful insights, techniques and hints – 40 in all! Basic Concepts 1. Start with clean sheet of paper, mission statement, and vision It is probably best to initially start with a high level analysis, and then concentrate on a small number of processes initially. We recommend a five step design approach: • Make a list of what you like and don't like about the existing system, and what you'd like to see. Feel free to consult others- process owners, users, customers, suppliers, auditors, whatever. Then lay this aside for awhile. • Look at alternatives; learn about what else is available, benchmark, etc. Read books, take seminars, courses, read reports/success stories, make pilgrimages to hallowed sites of success. Talk to experienced people. • Brainstorm approaches. Agree on mission, vision, and focus. Set some overall improvement targets. Identify non-value-added activities. • Then, construct an abbreviated "as-is" process map to determine what is happening now, and where the waste and delays are occurring. Use this to better understand the process, generate issues lists and target more specific improvements than from the previous steps. • Construct a "to-be" model of the proposed process, including flow diagrams, organization, forms, procedures, etc., before transitioning to implementation. 2. "Reinvent" how the business is run, don't just make incremental changes, don't automate the mess you already have If you're not careful, the new process becomes merely an incrementally improved old process, or worse yet, an automated version of the old one. If possible, come up with a whole new, much better way to run the business or perform the process. It's really important to get a critical mass of FRESH thinking, so that the company doesn't merely take the path of least resistance back to the old ways. There is an unseen force that tries to make almost every change effort spring back to the way it was done before. Find the forces of reaction and deal with them early. Put enough people with the right beliefs, experience, and training, in key positions to help effect change. 3. Customer-driven, anticipate customer needs, and. . . 4. Involve customer early in the process Find out from customers/prospects what they want. Ask them before they tell you what they don't like or worse yet, take their business elsewhere. This is mysterious and frightening to many internal employees who wouldn't know a customer if they were bitten by one. Take employees out to meet customers or customers in to meet employees. Have them talk on the phone, exchange views. It usually improves both sides, and forms valuable bonds. Involve customers early in the process to build "ownership", and to avoid false starts. Find out what your successful competitors are doing and see if it makes sense. Don't slavishly copy it—leapfrog it. There may now be better ideas or new technologies that you could use. Try looking at how companies in other industries solve analogous problems. Better yet, think of something nobody has thought of yet. Overnight air delivery of packages, disposable razors, and eyeglasses in one hour, were all breakthrough ideas that made fortunes and thrilled customers. Do this before you do your expensive BPR program without sufficient improvement criteria. 5. Achieve continuous, rapid improvement—gradual improvements may not suffice The Japanese Kaizen, or continuous improvement philosophy, is an extremely powerful concept, and it has taken them, and others who practice it effectively, a long way. But, if you're ten years behind, Kaizen won't even maintain the same gap. Stronger medicine is needed. Business Process Reengineering can be such a tonic, to allow huge leaps forward, and can be used in conjunction with Kaizen. Even if you're not ten years behind, maybe BPR can be a way to get ten years ahead. How could one suddenly leapfrog another company to become more successful? … by making accelerator pedals instead of buggy whips. By doing something not just better, but truly different. 6. Challenge existing approach Start out with an assumption in the back of your mind that the old way can be improved enormously—the odds are with you. Allow yourself to be proven wrong in some areas, but don't count on it. This forces more critical thinking. Compare the results of the current process to your ideal mission statement and note the differences. Then brainstorm how it can be improved significantly. It's hard to get people to challenge existing approaches, unless you: • Remove possible threats to them for doing so. This can best be done by demonstrating that company people can do it and survive. Ensure that people are rewarded, not punished for making improvements. One company encountered was in the habit of laying off team members after improvements were made. A real motivator. • Expose teams to alternative models for doing business. This can be accomplished through education, site visits, reading, participation in professional societies, and group discussions. • Assign leadership or lead the charge yourself—set the example by challenging the status quo and soliciting better ideas. Encourage others to do this as well. 7. Use benchmarking, get ideas from other industries No need to be totally original in your thinking. Find out what "best practices" are in your and other industries with transferable concepts. Possibly even collaborate with other companies in developing better processes (void where prohibited by law). 8. Define product/process relationships, avoid functional "silos" Try to disregard the existing organization structure when developing the ideal process. Look at the objectives that need to be accomplished, the processes that are needed to support it, and finally, at the resources (including organization) needed to accomplish them. 9. Set a hierarchy of: customer, product, process, function, activity The chart below depicts some important relationships: Objectives 10. Compress time Faster is almost always better, if it's done right. More speed means more cycles, which means more output per unit time, faster turnaround, which usually improves service and reduces costs. Simply trying to speed up the existing process, however, might actually increase costs, and cause quality problems. This is why "old school" people usually tell you that it will cost more, hurt other priorities, or reduce quality if your request to do something faster is granted. 11. Eliminate bottlenecks Find the slowest activity in a process. Speed it up. This speeds up the entire process and is usually the cheapest way to do it. 12. Reduce number of steps, complexity, levels, people The more moving parts that anything has – a machine, system, process – the more it costs, the more that can go wrong, and the longer it takes. Reduce number of steps, operations, people, parts, and improve performance. 13. Reduce defects Most processes take much longer and cost more due to defects and exception handling. Defects are the worst form of waste. They usually force more expensive exception activities to correct them, slow down cycle times, rob capacity, and force increased capital investment (for inventory, space, equipment, working capital). It has been said that defects cause 5 to 10 times their apparent costs. 14. Increase flexibility Being adaptable to change enables introduction of new products, services, processes, schedules. Try to envision the parameters of possible change when designing the process. Increase flexibility by using adaptable people, training them, and designing processes to accommodate future change. Philosophies 15. Empower people, but with strong leadership, clear mission & beliefs Empower doesn't mean to abdicate management leadership, but to provide to employees the direction, skills, authority, and tools they need to accept as much delegated responsibility as possible. However, even in this era of oncoming "self directed work teams", there is still a very great need for leadership. A lot of it needs to come from management, as well as other team members. One cannot overemphasize the value of enthusiastic, strong, informed leadership to energize a reengineering effort. People tend to respond quite positively to this. 16. Make education a way of life There are just so many new things to learn social, technical, philosophical, specific details, that a significant portion of employee time needs to be dedicated to education and training. This is not just an expense if used wisely, but an excellent investment in the company's future. There needs to be an overall education plan. Employees need to be tasked with education objectives, and tested for improvements. When you send someone to a 3 day seminar on set-up reduction, jointly develop objectives, in advance, for this investment in time and money. This is not a 3 day paid vacation. Debrief the employee afterward- make sure the company gets a return on this investment. If not, learn why. Employees who consistently fail to deliver results here may cease to be candidates for upcoming educational opportunities. 17. A "System" consists of missions, leadership, goals, objectives, metrics, policies, procedures, education, training, organization, personnel, tools—not primarily a computer project Address all of the system ingredients shown above to reengineer a business system, and its processes. 18. "Ownership" is important It's better to have even a mediocre approach that has consensus and support than the best idea in the world that no one likes or understands. The first will at least work in a mediocre fashion. Build ownership by involving people in the new approach so that their intelligence and egos become intertwined with it. Approaches 19. Focus on eliminating non-value added activities/ assets/costs Eliminate waste in the company. Cut back on non-productive assets. Use Shingo's "7 Wastes of Production" as a tool to help identify waste. Waste is anything that is not absolutely essential to design, produce, and get the product/service to the customer. Employ some of the various analysis techniques to help identify waste and weigh improvement priorities. 20. Use simple approaches, not complex sophistication There are already dozens of new, complex methodologies, software packages, etc., purporting to be "magic bullets" to reengineer your company. Most of them are too complicated, and will generate more money for their purveyors than for you. Don't spend more time learning and wrestling with the tools than solving business problems. Be especially wary of complex matrices and mathematical models. Don't get much more complex than a moderate Quality Function Deployment (QFD) matrix. The key is to understand the requirements of the process, and what is wrong with the existing process, and what tools/resources are available/needed to do the job. Then, design/improve the new/revised process. 21. Decentralize, unless there are compelling reasons to do otherwise Delegate downward and move resources to forward positions where they might be used to more rapidly and flexibly serve the customer. Move back and consolidate where there are compelling reasons to do so because of economies of scale, critical resources. Make sure this doesn't compromise service, quality, or flexibility. 22. Streamline, Simplify, automate, integrate, in that order Don't spend big bucks on automation until you know what it is you'll be automating, and there is a simplified approach for running the business. Often, simplification of the existing system can pay for some or all of the subsequent automation. Scope out the entire effort before automating anything. Automation and integration should be a logical culmination of a well thought-out plan. 23. Employ the conference room pilot approach In spite of everyone's best efforts, processes may still be complex. Therefore, it is extremely important to have tools for testing, refining, and training to ensure best results, with minimum risk. The conference room pilot approach is such a tool, and works by running off-line tests of the system, manually, and with proposed operating computer/software systems, prior to live implementation. Mistakes are made, and education/training occur, in the conference room, not in the heat of battle in the office or on the factory floor. Project leadership uses mission statements, objectives, and issues lists to design test scenarios, and then leads the group through these for training, debugging and problem solving purposes. Techniques 24. Selectively implement policies, procedures, checkpoints, controls, accountability, metrics Don't generate any more rules and paperwork than are needed. Well educated people with clear missions need less of this. Where it's not enough, well written and simple policies will often provide adequate guidance. Where that's not sufficient, one may need to add specific procedures. Install checkpoints, logs, controls, only when they are really needed to gain control of a tricky situation. Have clear lines of accountability. Accountability can only result when there is authority, responsibility, and adequate resources to get the job done. Utilize a small number of simple metrics, linked to mission, goals, and objectives. Communicate the results, and take corrective actions, if warranted. 25. Use "discontinuous thinking" techniques Some people would have you believe that inductive, rational thinking is the best way to reengineer a process. It ain't necessarily so. Alfred Nobel invented dynamite, which funded the Nobel Prize, mostly by accident. Federal Express was based on an idea to transfer Federal bank funds overnight. Brainstorming sessions may take half-baked or unrelated ideas and transform them into powerful, creative change concepts. Use customers, consultants, outsiders, games, your spouse, whatever will help generate ideas that break the confines of the existing approach. 26. Insiders lead, outsiders augment Use outsiders, such as consultants and educators, to teach your people, provide temporary reinforcement, and skills needed only sporadically. Build the core of leadership and ownership internally when permanent resources are required. Think of outsiders as "jumper cables." 27. Small teams, but with a "guiding hand" The ideal team size seems to be 3-8. More is unwieldy - a "committee", with fewer, it's harder to attain critical mass. If you need others to help gain consensus, provide technical advice, etc., bring them in on an as needed basis, as "consultants". For example, if you're reengineering the purchase requisitioning process, don't have all 117 people who write, process, and approve these on the design team. Assemble a small team of the best and brightest. Have them consult some of the others, and ultimately either review or provide write-ups of the proposed changes to the others for advice and consent. Don't assume that the teams will be self managing, especially if they don't have a track record of doing so. At a minimum, even very good teams benefit from help with key parameters, such as mission, objectives, metrics. Less competent teams may need help with their own process of accomplishing things, as well as technical subject matter assistance. Seeding teams with well-trained team players is helpful. 28. Develop common processes, where it makes sense. At a minimum, come up with common data attributes, macro processes, data exchange conventions, etc. 29. Bias towards "vanilla" approaches wherever practical Don't reinvent the wheel. Use packaged software, and standardized approaches. 30. Leverage investment, people, resources Leveraging means doing more with less. Don't invest when you can use: consigned inventories, well-planned automation, human resource development, education, virtual corporations, cooperative resources, multi-skilled people, contractors, OPM (Other Peoples' Money), OPI (Other Peoples' Ideas), licensed technology and methodologies. 31. Set ambitious "stretch" goals. Don't worry if they are missed. Worry about how much improvement is made Many organizations intimidate their people into developing overly conservative goals, reducing the perceived probability of failure. Try to remove the fear of failure (easier said than done), and encourage employees to shoot for the moon. Then, help them get the resources they need to achieve these goals, encourage controlled, conscious risk-taking, reward success, and console honest failures that occur as a result of trying hard. It's usually better to achieve half of a 50% improvement goal than all of a 10% goal. 32. Project leaders should lead, not make all the decisions The ideal project leader is one who can formulate and communicate a mission with inspiration, provide tools that team members need, participate with team members, identify and target opportunities and problems for action. 33. Avoid "Paralysis by Analysis." You'll never have all the facts One of our associates was leading an inventory reduction program for a client. Some of their employees lamented the fact that up to half of the items to be tracked might lack adequate decision data, so that they felt they could not proceed. He said, "then work on the other half!" We'd still be waiting for all of the data to be right before making a decision if we'd hesitated. Instead, improvements are being made daily. 34. Don't use just functional organizations to define processes- they tend to replicate existing paradigms Don't tolerate having processes designed to fit the current organization structure, or even specific people. Use cross-functional teams, with outsiders, internal and external process customers and suppliers. 35. Phase implementation to reduce risk and optimize rate of benefit gains Full reengineering of a company may take much time. Most companies can't/won't wait for the pot of gold at the end of the rainbow, so it is necessary to provide payback at regular intervals, preferably starting soon. Create a phased implementation plan allowing the overall effort to self-fund itself before completion, if possible. Individual processes may have early due dates. 36. Use cellular and self-directed work teams Get away from functional organization. Organize for processes. Cells are usually designed to handle an entire process, product, or even product line. Set up the organization to serve the customer, mission, product, process - in that order. 37. Avoid building a new bureaucracy/theocracy of Reengineering high priests/ priestesses It seems like it's only a matter of time after a new concept, such as TQM, MIS, etc., comes along, before a corps of arrogant technocrats materializes, spouting acronyms, rules, regulations, forms, and methodologies. Reengineering is proving to be no exception to this. Don't let them gain a foothold. Make sure BPR stays with the people, by holding them accountable, organizing accordingly, and providing needed resources. 38. Use flow diagrams, dictionaries, business rules, to define system—avoid lengthy prose and technical documentation. Define your system with simple statements, pictorial charts, tables, and where necessary, algorithms. If these can't be used for training purposes, consider tearing them up and starting over, until you can. People should be able to use them to help perform their jobs. 39. Maintain master running issues status lists Issues really drive a BPR project. Track all suggestions, disputes, problems, guidance from management. Keep them on "issues lists." Categorize, group and prioritize them. Develop/solicit suggested approaches to these. Use these lists to guide the BPR project, and to track resolution and implementation. 40. New process designs will win by default if not contested by a set deadline. A corporate, bureaucratic approval process moving at a snail's pace swallows up ideas, innovation and enthusiasm. Consider radical changes to yours. Use the "book club trick." Some book clubs will automatically send you books and bill you for them, unless you object or specify different books. Your company might use this idea too. Publish suggested approaches, maybe as part of the issues list. If nobody objects or comes up with better ideas, the suggestions are automatically assigned to be developed and implemented. 41. Direct Selling to Financial Freedom effectively, a long way. But, if you're ten years behind, Kaizen won't even maintain the same gap. Stronger medicine is needed. Business Process Reengineering can be such a tonic, to allow huge leaps forward, and can be used in conjunction with Kaizen. Even if you're not ten years behind, maybe BPR can be a way to get ten years ahead.
Direct sales or network marketing is providing many people with financial freedom. Robert Kiyosaki, bestselling author of Rich Dad Poor Dad, considers direct sales as the "PERFECT BUSINESS". It is the perfect choice because the company provides you with the skills needed to become successful. There is a low start up cost, usually less than $500. You work as a part of a team rather than being completely on your own.Business skills are the key to making money. Your knowledge of your business will increase your success. By working in direct sales, you become part of a team. This works completely to your advantage because you have help. There are members of your company that will work with you for as long as it takes for you to become successful. You are working to build a business. You are also building a team in the process. Your team will be the key to financial freedom.Building your business and essentially your team will take some time. This is in no way a "get rich quick" scheme. It can take up to five years to create passive income through your team. What other business would allow you to retire in five to ten years, none. With this business, you work directly with the customers. This is something that the larger companies will not do. Large companies, through advertising, wait for the customers to come to them. You have an advantage because you go to the customers, giving you an opportunity to reach those that larger companies sometimes overlook. Many companies have now incorporated the internet into the business increasing the opportunities for success. Depending on the company, one can even sell the products to businesses increasing revenues. This is what truly makes direct selling a prime choice when in search of financial freedom. How could one suddenly leapfrog another company to become more successful? … by making accelerator pedals instead of buggy whips. By doing something not just better, but truly different. 6. Challenge existing approach Start out with an assumption in the back of your mind that the old way can be improved enormously—the odds are with you. Allow yourself to be proven wrong in some areas, but don't count on it. This forces more critical thinking. Compare the results of the current process to your ideal mission statement and note the differences. Then brainstorm how it can be improved significantly. It's hard to get people to challenge existing approaches, unless you: • Remove possible threats to them for doing so. This can best be done by demonstrating that company people can do it and survive. Ensure that people are rewarded, not punished for making improvements. One company encountered was in the habit of laying off team members after improvements were made. A real motivator. • Expose teams to alternative models for doing business. This can be accomplished through education, site visits, reading, participation in professional societies, and group discussions. • Assign leadership or lead the charge yourself—set the example by challenging the status quo and soliciting better ideas. Encourage others to do this as well. 7. Use benchmarking, get ideas from other industries No need to be totally original in your thinking. Find out what "best practices" are in your and other industries with transferable concepts. Possibly even collaborate with other companies in developing better processes (void where prohibited by law). 8. Define product/process relationships, avoid functional "silos" Try to disregard the existing organization structure when developing the ideal process. Look at the objectives that need to be accomplished, the processes that are needed to support it, and finally, at the resources (including organization) needed to accomplish them. 9. Set a hierarchy of: customer, product, process, function, activity The chart below depicts some important relationships: Objectives 10. Compress time Faster is almost always better, if it's done right. More speed means more cycles, which means more output per unit time, faster turnaround, which usually improves service and reduces costs. Simply trying to speed up the existing process, however, might actually increase costs, and cause quality problems. This is why "old school" people usually tell you that it will cost more, hurt other priorities, or reduce quality if your request to do something faster is granted. 11. Eliminate bottlenecks Find the slowest activity in a process. Speed it up. This speeds up the entire process and is usually the cheapest way to do it. 12. Reduce number of steps, complexity, levels, people The more moving parts that anything has – a machine, system, process – the more it costs, the more that can go wrong, and the longer it takes. Reduce number of steps, operations, people, parts, and improve performance. 13. Reduce defects Most processes take much longer and cost more due to defects and exception handling. Defects are the worst form of waste. They usually force more expensive exception activities to correct them, slow down cycle times, rob capacity, and force increased capital investment (for inventory, space, equipment, working capital). It has been said that defects cause 5 to 10 times their apparent costs. 14. Increase flexibility Being adaptable to change enables introduction of new products, services, processes, schedules. Try to envision the parameters of possible change when designing the process. Increase flexibility by using adaptable people, training them, and designing processes to accommodate future change. Philosophies 15. Empower people, but with strong leadership, clear mission & beliefs Empower doesn't mean to abdicate management leadership, but to provide to employees the direction, skills, authority, and tools they need to accept as much delegated responsibility as possible. However, even in this era of oncoming "self directed work teams", there is still a very great need for leadership. A lot of it needs to come from management, as well as other team members. One cannot overemphasize the value of enthusiastic, strong, informed leadership to energize a reengineering effort. People tend to respond quite positively to this. 16. Make education a way of life There are just so many new things to learn social, technical, philosophical, specific details, that a significant portion of employee time needs to be dedicated to education and training. This is not just an expense if used wisely, but an excellent investment in the company's future. There needs to be an overall education plan. Employees need to be tasked with education objectives, and tested for improvements. When you send someone to a 3 day seminar on set-up reduction, jointly develop objectives, in advance, for this investment in time and money. This is not a 3 day paid vacation. Debrief the employee afterward- make sure the company gets a return on this investment. If not, learn why. Employees who consistently fail to deliver results here may cease to be candidates for upcoming educational opportunities. 17. A "System" consists of missions, leadership, goals, objectives, metrics, policies, procedures, education, training, organization, personnel, tools—not primarily a computer project Address all of the system ingredients shown above to reengineer a business system, and its processes. 18. "Ownership" is important It's better to have even a mediocre approach that has consensus and support than the best idea in the world that no one likes or understands. The first will at least work in a mediocre fashion. Build ownership by involving people in the new approach so that their intelligence and egos become intertwined with it. Approaches 19. Focus on eliminating non-value added activities/ assets/costs Eliminate waste in the company. Cut back on non-productive assets. Use Shingo's "7 Wastes of Production" as a tool to help identify waste. Waste is anything that is not absolutely essential to design, produce, and get the product/service to the customer. Employ some of the various analysis techniques to help identify waste and weigh improvement priorities. 20. Use simple approaches, not complex sophistication There are already dozens of new, complex methodologies, software packages, etc., purporting to be "magic bullets" to reengineer your company. Most of them are too complicated, and will generate more money for their purveyors than for you. Don't spend more time learning and wrestling with the tools than solving business problems. Be especially wary of complex matrices and mathematical models. Don't get much more complex than a moderate Quality Function Deployment (QFD) matrix. The key is to understand the requirements of the process, and what is wrong with the existing process, and what tools/resources are available/needed to do the job. Then, design/improve the new/revised process. 21. Decentralize, unless there are compelling reasons to do otherwise Delegate downward and move resources to forward positions where they might be used to more rapidly and flexibly serve the customer. Move back and consolidate where there are compelling reasons to do so because of economies of scale, critical resources. Make sure this doesn't compromise service, quality, or flexibility. 22. Streamline, Simplify, automate, integrate, in that order Don't spend big bucks on automation until you know what it is you'll be automating, and there is a simplified approach for running the business. Often, simplification of the existing system can pay for some or all of the subsequent automation. Scope out the entire effort before automating anything. Automation and integration should be a logical culmination of a well thought-out plan. 23. Employ the conference room pilot approach In spite of everyone's best efforts, processes may still be complex. Therefore, it is extremely important to have tools for testing, refining, and training to ensure best results, with minimum risk. The conference room pilot approach is such a tool, and works by running off-line tests of the system, manually, and with proposed operating computer/software systems, prior to live implementation. Mistakes are made, and education/training occur, in the conference room, not in the heat of battle in the office or on the factory floor. Project leadership uses mission statements, objectives, and issues lists to design test scenarios, and then leads the group through these for training, debugging and problem solving purposes. Techniques 24. Selectively implement policies, procedures, checkpoints, controls, accountability, metrics Don't generate any more rules and paperwork than are needed. Well educated people with clear missions need less of this. Where it's not enough, well written and simple policies will often provide adequate guidance. Where that's not sufficient, one may need to add specific procedures. Install checkpoints, logs, controls, only when they are really needed to gain control of a tricky situation. Have clear lines of accountability. Accountability can only result when there is authority, responsibility, and adequate resources to get the job done. Utilize a small number of simple metrics, linked to mission, goals, and objectives. Communicate the results, and take corrective actions, if warranted. 25. Use "discontinuous thinking" techniques Some people would have you believe that inductive, rational thinking is the best way to reengineer a process. It ain't necessarily so. Alfred Nobel invented dynamite, which funded the Nobel Prize, mostly by accident. Federal Express was based on an idea to transfer Federal bank funds overnight. Brainstorming sessions may take half-baked or unrelated ideas and transform them into powerful, creative change concepts. Use customers, consultants, outsiders, games, your spouse, whatever will help generate ideas that break the confines of the existing approach. 26. Insiders lead, outsiders augment Use outsiders, such as consultants and educators, to teach your people, provide temporary reinforcement, and skills needed only sporadically. Build the core of leadership and ownership internally when permanent resources are required. Think of outsiders as "jumper cables." 27. Small teams, but with a "guiding hand" The ideal team size seems to be 3-8. More is unwieldy - a "committee", with fewer, it's harder to attain critical mass. If you need others to help gain consensus, provide technical advice, etc., bring them in on an as needed basis, as "consultants". For example, if you're reengineering the purchase requisitioning process, don't have all 117 people who write, process, and approve these on the design team. Assemble a small team of the best and brightest. Have them consult some of the others, and ultimately either review or provide write-ups of the proposed changes to the others for advice and consent. Don't assume that the teams will be self managing, especially if they don't have a track record of doing so. At a minimum, even very good teams benefit from help with key parameters, such as mission, objectives, metrics. Less competent teams may need help with their own process of accomplishing things, as well as technical subject matter assistance. Seeding teams with well-trained team players is helpful. 28. Develop common processes, where it makes sense. At a minimum, come up with common data attributes, macro processes, data exchange conventions, etc. 29. Bias towards "vanilla" approaches wherever practical Don't reinvent the wheel. Use packaged software, and standardized approaches. 30. Leverage investment, people, resources Leveraging means doing more with less. Don't invest when you can use: consigned inventories, well-planned automation, human resource development, education, virtual corporations, cooperative resources, multi-skilled people, contractors, OPM (Other Peoples' Money), OPI (Other Peoples' Ideas), licensed technology and methodologies. 31. Set ambitious "stretch" goals. Don't worry if they are missed. Worry about how much improvement is made Many organizations intimidate their people into developing overly conservative goals, reducing the perceived probability of failure. Try to remove the fear of failure (easier said than done), and encourage employees to shoot for the moon. Then, help them get the resources they need to achieve these goals, encourage controlled, conscious risk-taking, reward success, and console honest failures that occur as a result of trying hard. It's usually better to achieve half of a 50% improvement goal than all of a 10% goal. 32. Project leaders should lead, not make all the decisions The ideal project leader is one who can formulate and communicate a mission with inspiration, provide tools that team members need, participate with team members, identify and target opportunities and problems for action. 33. Avoid "Paralysis by Analysis." You'll never have all the facts One of our associates was leading an inventory reduction program for a client. Some of their employees lamented the fact that up to half of the items to be tracked might lack adequate decision data, so that they felt they could not proceed. He said, "then work on the other half!" We'd still be waiting for all of the data to be right before making a decision if we'd hesitated. Instead, improvements are being made daily. 34. Don't use just functional organizations to define processes- they tend to replicate existing paradigms Don't tolerate having processes designed to fit the current organization structure, or even specific people. Use cross-functional teams, with outsiders, internal and external process customers and suppliers. 35. Phase implementation to reduce risk and optimize rate of benefit gains Full reengineering of a company may take much time. Most companies can't/won't wait for the pot of gold at the end of the rainbow, so it is necessary to provide payback at regular intervals, preferably starting soon. Create a phased implementation plan allowing the overall effort to self-fund itself before completion, if possible. Individual processes may have early due dates. 36. Use cellular and self-directed work teams Get away from functional organization. Organize for processes. Cells are usually designed to handle an entire process, product, or even product line. Set up the organization to serve the customer, mission, product, process - in that order. 37. Avoid building a new bureaucracy/theocracy of Reengineering high priests/ priestesses It seems like it's only a matter of time after a new concept, such as TQM, MIS, etc., comes along, before a corps of arrogant technocrats materializes, spouting acronyms, rules, regulations, forms, and methodologies. Reengineering is proving to be no exception to this. Don't let them gain a foothold. Make sure BPR stays with the people, by holding them accountable, organizing accordingly, and providing needed resources. 38. Use flow diagrams, dictionaries, business rules, to define system—avoid lengthy prose and technical documentation. Define your system with simple statements, pictorial charts, tables, and where necessary, algorithms. If these can't be used for training purposes, consider tearing them up and starting over, until you can. People should be able to use them to help perform their jobs. 39. Maintain master running issues status lists Issues really drive a BPR project. Track all suggestions, disputes, problems, guidance from management. Keep them on "issues lists." Categorize, group and prioritize them. Develop/solicit suggested approaches to these. Use these lists to guide the BPR project, and to track resolution and implementation. 40. New process designs will win by default if not contested by a set deadline. A corporate, bureaucratic approval process moving at a snail's pace swallows up ideas, innovation and enthusiasm. Consider radical changes to yours. Use the "book club trick." Some book clubs will automatically send you books and bill you for them, unless you object or specify different books. Your company might use this idea too. Publish suggested approaches, maybe as part of the issues list. If nobody objects or comes up with better ideas, the suggestions are automatically assigned to be developed and implemented. 41. Business Success Without the Blindfold leadership, clear mission & beliefs
"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack WelchVision is the first critical element in business success. Vision gives a clear picture of what you intend your business to accomplish. Without vision, you simply don't know where you're going. Hard work and perseverance cannot replace a clear vision.It is something like the experience I had at a wilderness camp in the Canadian Rockies. About twenty of us were blindfolded and led to a maze in the woods. The maze was laid out with ropes strung together, from tree to tree. The terrain was uneven, with bumps and hollows in the ground. The ropes ranged from a foot to three or four feet off the ground. Our objective was to ring a bell somewhere in the course.I know that I retraced my steps more than once, coming to a place where the ropes met at a forty-five degree angle, or where a rope ended at a tree. I knew I had come to that same corner before, touched that same tree before. Then I would turn around and go back, trying to find my way without being able to see. Throughout the course, I met others, our hands touching on the ropes as we groped in darkness along the rope maze.Meanwhile, I could hear the bell ring at least three times. That meant at least three of the participants managed to find their way. One time the bell rang, I knew I was close. I could tell the direction of the sound, but somehow, I got off track again. I didn't find the bell. Most of us didn't.I did persevere. I didn't give up, even as began to feel frustrated that I couldn't get out of the maze. I kept trying to find my way, back and forth and up and down along the ropes, but I couldn't find my way with my eyes covered.After we took off our blindfolds, the bell was clear enough. With the blindfolds, most of us couldn't find it. All of our effort was wasted effort.I'm not sure what lesson the wilderness camp leaders intended us to gain from the experience on that day. But as a metaphor for doing business, the experience is a powerful object lesson of what happens when you set out to accomplish something without being able to see where we were going.We had no vision. We were supposed to find a bell somewhere, without having a clear vision of where the bell was. One of the participants who finally did ring the bell said that he had missed the bell even when he had found the right tree. He hadn't reached high enough up the tree trunk to find the bell.The whole process is something like going into business to achieve "success." There is no clarity of vision in such language. What does "success" look like? Will you know if when you find it? Where is it? Without a vision, you can work hard, struggle, come close without knowing it, and never reach your objective.The word "business" is directly related to the word "busy." B Empower doesn't mean to abdicate management leadership, but to provide to employees the direction, skills, authority, and tools they need to accept as much delegated responsibility as possible. However, even in this era of oncoming "self directed work teams", there is still a very great need for leadership. A lot of it needs to come from management, as well as other team members. One cannot overemphasize the value of enthusiastic, strong, informed leadership to energize a reengineering effort. People tend to respond quite positively to this. 16. Make education a way of life There are just so many new things to learn social, technical, philosophical, specific details, that a significant portion of employee time needs to be dedicated to education and training. This is not just an expense if used wisely, but an excellent investment in the company's future. There needs to be an overall education plan. Employees need to be tasked with education objectives, and tested for improvements. When you send someone to a 3 day seminar on set-up reduction, jointly develop objectives, in advance, for this investment in time and money. This is not a 3 day paid vacation. Debrief the employee afterward- make sure the company gets a return on this investment. If not, learn why. Employees who consistently fail to deliver results here may cease to be candidates for upcoming educational opportunities. 17. A "System" consists of missions, leadership, goals, objectives, metrics, policies, procedures, education, training, organization, personnel, tools—not primarily a computer project Address all of the system ingredients shown above to reengineer a business system, and its processes. 18. "Ownership" is important It's better to have even a mediocre approach that has consensus and support than the best idea in the world that no one likes or understands. The first will at least work in a mediocre fashion. Build ownership by involving people in the new approach so that their intelligence and egos become intertwined with it. Approaches 19. Focus on eliminating non-value added activities/ assets/costs Eliminate waste in the company. Cut back on non-productive assets. Use Shingo's "7 Wastes of Production" as a tool to help identify waste. Waste is anything that is not absolutely essential to design, produce, and get the product/service to the customer. Employ some of the various analysis techniques to help identify waste and weigh improvement priorities. 20. Use simple approaches, not complex sophistication There are already dozens of new, complex methodologies, software packages, etc., purporting to be "magic bullets" to reengineer your company. Most of them are too complicated, and will generate more money for their purveyors than for you. Don't spend more time learning and wrestling with the tools than solving business problems. Be especially wary of complex matrices and mathematical models. Don't get much more complex than a moderate Quality Function Deployment (QFD) matrix. The key is to understand the requirements of the process, and what is wrong with the existing process, and what tools/resources are available/needed to do the job. Then, design/improve the new/revised process. 21. Decentralize, unless there are compelling reasons to do otherwise Delegate downward and move resources to forward positions where they might be used to more rapidly and flexibly serve the customer. Move back and consolidate where there are compelling reasons to do so because of economies of scale, critical resources. Make sure this doesn't compromise service, quality, or flexibility. 22. Streamline, Simplify, automate, integrate, in that order Don't spend big bucks on automation until you know what it is you'll be automating, and there is a simplified approach for running the business. Often, simplification of the existing system can pay for some or all of the subsequent automation. Scope out the entire effort before automating anything. Automation and integration should be a logical culmination of a well thought-out plan. 23. Employ the conference room pilot approach In spite of everyone's best efforts, processes may still be complex. Therefore, it is extremely important to have tools for testing, refining, and training to ensure best results, with minimum risk. The conference room pilot approach is such a tool, and works by running off-line tests of the system, manually, and with proposed operating computer/software systems, prior to live implementation. Mistakes are made, and education/training occur, in the conference room, not in the heat of battle in the office or on the factory floor. Project leadership uses mission statements, objectives, and issues lists to design test scenarios, and then leads the group through these for training, debugging and problem solving purposes. Techniques 24. Selectively implement policies, procedures, checkpoints, controls, accountability, metrics Don't generate any more rules and paperwork than are needed. Well educated people with clear missions need less of this. Where it's not enough, well written and simple policies will often provide adequate guidance. Where that's not sufficient, one may need to add specific procedures. Install checkpoints, logs, controls, only when they are really needed to gain control of a tricky situation. Have clear lines of accountability. Accountability can only result when there is authority, responsibility, and adequate resources to get the job done. Utilize a small number of simple metrics, linked to mission, goals, and objectives. Communicate the results, and take corrective actions, if warranted. 25. Use "discontinuous thinking" techniques Some people would have you believe that inductive, rational thinking is the best way to reengineer a process. It ain't necessarily so. Alfred Nobel invented dynamite, which funded the Nobel Prize, mostly by accident. Federal Express was based on an idea to transfer Federal bank funds overnight. Brainstorming sessions may take half-baked or unrelated ideas and transform them into powerful, creative change concepts. Use customers, consultants, outsiders, games, your spouse, whatever will help generate ideas that break the confines of the existing approach. 26. Insiders lead, outsiders augment Use outsiders, such as consultants and educators, to teach your people, provide temporary reinforcement, and skills needed only sporadically. Build the core of leadership and ownership internally when permanent resources are required. Think of outsiders as "jumper cables." 27. Small teams, but with a "guiding hand" The ideal team size seems to be 3-8. More is unwieldy - a "committee", with fewer, it's harder to attain critical mass. If you need others to help gain consensus, provide technical advice, etc., bring them in on an as needed basis, as "consultants". For example, if you're reengineering the purchase requisitioning process, don't have all 117 people who write, process, and approve these on the design team. Assemble a small team of the best and brightest. Have them consult some of the others, and ultimately either review or provide write-ups of the proposed changes to the others for advice and consent. Don't assume that the teams will be self managing, especially if they don't have a track record of doing so. At a minimum, even very good teams benefit from help with key parameters, such as mission, objectives, metrics. Less competent teams may need help with their own process of accomplishing things, as well as technical subject matter assistance. Seeding teams with well-trained team players is helpful. 28. Develop common processes, where it makes sense. At a minimum, come up with common data attributes, macro processes, data exchange conventions, etc. 29. Bias towards "vanilla" approaches wherever practical Don't reinvent the wheel. Use packaged software, and standardized approaches. 30. Leverage investment, people, resources Leveraging means doing more with less. Don't invest when you can use: consigned inventories, well-planned automation, human resource development, education, virtual corporations, cooperative resources, multi-skilled people, contractors, OPM (Other Peoples' Money), OPI (Other Peoples' Ideas), licensed technology and methodologies. 31. Set ambitious "stretch" goals. Don't worry if they are missed. Worry about how much improvement is made Many organizations intimidate their people into developing overly conservative goals, reducing the perceived probability of failure. Try to remove the fear of failure (easier said than done), and encourage employees to shoot for the moon. Then, help them get the resources they need to achieve these goals, encourage controlled, conscious risk-taking, reward success, and console honest failures that occur as a result of trying hard. It's usually better to achieve half of a 50% improvement goal than all of a 10% goal. 32. Project leaders should lead, not make all the decisions The ideal project leader is one who can formulate and communicate a mission with inspiration, provide tools that team members need, participate with team members, identify and target opportunities and problems for action. 33. Avoid "Paralysis by Analysis." You'll never have all the facts One of our associates was leading an inventory reduction program for a client. Some of their employees lamented the fact that up to half of the items to be tracked might lack adequate decision data, so that they felt they could not proceed. He said, "then work on the other half!" We'd still be waiting for all of the data to be right before making a decision if we'd hesitated. Instead, improvements are being made daily. 34. Don't use just functional organizations to define processes- they tend to replicate existing paradigms Don't tolerate having processes designed to fit the current organization structure, or even specific people. Use cross-functional teams, with outsiders, internal and external process customers and suppliers. 35. Phase implementation to reduce risk and optimize rate of benefit gains Full reengineering of a company may take much time. Most companies can't/won't wait for the pot of gold at the end of the rainbow, so it is necessary to provide payback at regular intervals, preferably starting soon. Create a phased implementation plan allowing the overall effort to self-fund itself before completion, if possible. Individual processes may have early due dates. 36. Use cellular and self-directed work teams Get away from functional organization. Organize for processes. Cells are usually designed to handle an entire process, product, or even product line. Set up the organization to serve the customer, mission, product, process - in that order. 37. Avoid building a new bureaucracy/theocracy of Reengineering high priests/ priestesses It seems like it's only a matter of time after a new concept, such as TQM, MIS, etc., comes along, before a corps of arrogant technocrats materializes, spouting acronyms, rules, regulations, forms, and methodologies. Reengineering is proving to be no exception to this. Don't let them gain a foothold. Make sure BPR stays with the people, by holding them accountable, organizing accordingly, and providing needed resources. 38. Use flow diagrams, dictionaries, business rules, to define system—avoid lengthy prose and technical documentation. Define your system with simple statements, pictorial charts, tables, and where necessary, algorithms. If these can't be used for training purposes, consider tearing them up and starting over, until you can. People should be able to use them to help perform their jobs. 39. Maintain master running issues status lists Issues really drive a BPR project. Track all suggestions, disputes, problems, guidance from management. Keep them on "issues lists." Categorize, group and prioritize them. Develop/solicit suggested approaches to these. Use these lists to guide the BPR project, and to track resolution and implementation. 40. New process designs will win by default if not contested by a set deadline. A corporate, bureaucratic approval process moving at a snail's pace swallows up ideas, innovation and enthusiasm. Consider radical changes to yours. Use the "book club trick." Some book clubs will automatically send you books and bill you for them, unless you object or specify different books. Your company might use this idea too. Publish suggested approaches, maybe as part of the issues list. If nobody objects or comes up with better ideas, the suggestions are automatically assigned to be developed and implemented. 41. Mission and Vision Statements for Leaders ore, it is extremely important to have tools for testing, refining, and training to ensure best results, with minimum risk. The conference room pilot approach is such a tool, and works by running off-line tests of the system, manually, and with proposed operating computer/software systems, prior to live implementation. Mistakes are made, and education/training occur, in the conference room, not in the heat of battle in the office or on the factory floor. Project leadership uses mission statements, objectives, and issues lists to design test scenarios, and then leads the group through these for training, debugging and problem solving purposes.
Why have them and who are they for?Navigating through the current business climate is difficult enough without having co-workers or clients at odds with your business purpose and desired future. Satisfied workers and customers support an enterprise whose mission and vision will let them know they want to get involved with you. Be sure to give your fellow workers and clients or owners a mission they want to follow and a vision for a successful future.What's included in these statements?Your statements include what is best in your business product or services. They state the importance of staff and clients to your present and future business operation. Your mission statement addresses the purpose of your business and how it will accomplish the mission; your vision statement addresses what you want the business to become -- it is not there now, yet it is the desired dream. As an owner or leader, have you a mission statement to educate your staff and clients and a vision statement to excite your customers and workforce?Learn About Mission and VisionIf you want to be a star that others wish to follow, learn about mission and vision statements and how to use them. Become vision driven, not problem driven in your business or personal planning. Use your mission and vision statements to help you determine your goals and strategic activities. This will help you and others to live your vision because they help you, your colleagues and clients clearly understand your purpose and desired future. Your mission and vision statements will serve as a navigational star as you navigate through your specific business climate and help you lead your business or organization to a successful future. Techniques 24. Selectively implement policies, procedures, checkpoints, controls, accountability, metrics Don't generate any more rules and paperwork than are needed. Well educated people with clear missions need less of this. Where it's not enough, well written and simple policies will often provide adequate guidance. Where that's not sufficient, one may need to add specific procedures. Install checkpoints, logs, controls, only when they are really needed to gain control of a tricky situation. Have clear lines of accountability. Accountability can only result when there is authority, responsibility, and adequate resources to get the job done. Utilize a small number of simple metrics, linked to mission, goals, and objectives. Communicate the results, and take corrective actions, if warranted. 25. Use "discontinuous thinking" techniques Some people would have you believe that inductive, rational thinking is the best way to reengineer a process. It ain't necessarily so. Alfred Nobel invented dynamite, which funded the Nobel Prize, mostly by accident. Federal Express was based on an idea to transfer Federal bank funds overnight. Brainstorming sessions may take half-baked or unrelated ideas and transform them into powerful, creative change concepts. Use customers, consultants, outsiders, games, your spouse, whatever will help generate ideas that break the confines of the existing approach. 26. Insiders lead, outsiders augment Use outsiders, such as consultants and educators, to teach your people, provide temporary reinforcement, and skills needed only sporadically. Build the core of leadership and ownership internally when permanent resources are required. Think of outsiders as "jumper cables." 27. Small teams, but with a "guiding hand" The ideal team size seems to be 3-8. More is unwieldy - a "committee", with fewer, it's harder to attain critical mass. If you need others to help gain consensus, provide technical advice, etc., bring them in on an as needed basis, as "consultants". For example, if you're reengineering the purchase requisitioning process, don't have all 117 people who write, process, and approve these on the design team. Assemble a small team of the best and brightest. Have them consult some of the others, and ultimately either review or provide write-ups of the proposed changes to the others for advice and consent. Don't assume that the teams will be self managing, especially if they don't have a track record of doing so. At a minimum, even very good teams benefit from help with key parameters, such as mission, objectives, metrics. Less competent teams may need help with their own process of accomplishing things, as well as technical subject matter assistance. Seeding teams with well-trained team players is helpful. 28. Develop common processes, where it makes sense. At a minimum, come up with common data attributes, macro processes, data exchange conventions, etc. 29. Bias towards "vanilla" approaches wherever practical Don't reinvent the wheel. Use packaged software, and standardized approaches. 30. Leverage investment, people, resources Leveraging means doing more with less. Don't invest when you can use: consigned inventories, well-planned automation, human resource development, education, virtual corporations, cooperative resources, multi-skilled people, contractors, OPM (Other Peoples' Money), OPI (Other Peoples' Ideas), licensed technology and methodologies. 31. Set ambitious "stretch" goals. Don't worry if they are missed. Worry about how much improvement is made Many organizations intimidate their people into developing overly conservative goals, reducing the perceived probability of failure. Try to remove the fear of failure (easier said than done), and encourage employees to shoot for the moon. Then, help them get the resources they need to achieve these goals, encourage controlled, conscious risk-taking, reward success, and console honest failures that occur as a result of trying hard. It's usually better to achieve half of a 50% improvement goal than all of a 10% goal. 32. Project leaders should lead, not make all the decisions The ideal project leader is one who can formulate and communicate a mission with inspiration, provide tools that team members need, participate with team members, identify and target opportunities and problems for action. 33. Avoid "Paralysis by Analysis." You'll never have all the facts One of our associates was leading an inventory reduction program for a client. Some of their employees lamented the fact that up to half of the items to be tracked might lack adequate decision data, so that they felt they could not proceed. He said, "then work on the other half!" We'd still be waiting for all of the data to be right before making a decision if we'd hesitated. Instead, improvements are being made daily. 34. Don't use just functional organizations to define processes- they tend to replicate existing paradigms Don't tolerate having processes designed to fit the current organization structure, or even specific people. Use cross-functional teams, with outsiders, internal and external process customers and suppliers. 35. Phase implementation to reduce risk and optimize rate of benefit gains Full reengineering of a company may take much time. Most companies can't/won't wait for the pot of gold at the end of the rainbow, so it is necessary to provide payback at regular intervals, preferably starting soon. Create a phased implementation plan allowing the overall effort to self-fund itself before completion, if possible. Individual processes may have early due dates. 36. Use cellular and self-directed work teams Get away from functional organization. Organize for processes. Cells are usually designed to handle an entire process, product, or even product line. Set up the organization to serve the customer, mission, product, process - in that order. 37. Avoid building a new bureaucracy/theocracy of Reengineering high priests/ priestesses It seems like it's only a matter of time after a new concept, such as TQM, MIS, etc., comes along, before a corps of arrogant technocrats materializes, spouting acronyms, rules, regulations, forms, and methodologies. Reengineering is proving to be no exception to this. Don't let them gain a foothold. Make sure BPR stays with the people, by holding them accountable, organizing accordingly, and providing needed resources. 38. Use flow diagrams, dictionaries, business rules, to define system—avoid lengthy prose and technical documentation. Define your system with simple statements, pictorial charts, tables, and where necessary, algorithms. If these can't be used for training purposes, consider tearing them up and starting over, until you can. People should be able to use them to help perform their jobs. 39. Maintain master running issues status lists Issues really drive a BPR project. Track all suggestions, disputes, problems, guidance from management. Keep them on "issues lists." Categorize, group and prioritize them. Develop/solicit suggested approaches to these. Use these lists to guide the BPR project, and to track resolution and implementation. 40. New process designs will win by default if not contested by a set deadline. A corporate, bureaucratic approval process moving at a snail's pace swallows up ideas, innovation and enthusiasm. Consider radical changes to yours. Use the "book club trick." Some book clubs will automatically send you books and bill you for them, unless you object or specify different books. Your company might use this idea too. Publish suggested approaches, maybe as part of the issues list. If nobody objects or comes up with better ideas, the suggestions are automatically assigned to be developed and implemented. 41. Brand Identity and the CEO ny organizations intimidate their people into developing overly conservative goals, reducing the perceived probability of failure. Try to remove the fear of failure (easier said than done), and encourage employees to shoot for the moon. Then, help them get the resources they need to achieve these goals, encourage controlled, conscious risk-taking, reward success, and console honest failures that occur as a result of trying hard. It's usually better to achieve half of a 50% improvement goal than all of a 10% goal.
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful (and not so successful) branding programs.There are a lot of reasons to embark on a major corporate branding program, but from the point of view of a CEO, most of them are simply not compelling. For many years I have watched marketers and design managers struggle to get large scale identity programs funded and supported by senior-most management. Even though there are clear breakdowns caused by the existing identity systems and designers believe they are presenting a clear, rational justification for investment…their attempts are rebuffed more often than accepted.While designers think that because the expression of a brand is out of date or not working as hard as it should in a competitive context, it is obvious it should be changed. Sometimes there are clear business problems caused by poor brand architecture systems. Customer confusion, uncompetitive brand communications, and cost inefficiencies are painstakingly documented, and still senior management is left unimpressed. Of all the problems they have to solve for the entire organization, these opportunities just don’t rank high enough.So what compels them to invest in solving their brand problems? When a CEO perceives brand as tool to express his or her vision for the organization, they fully support it. When they understand that changing the identity program can be a vehicle for manifesting the organizational transformation they want, they hop on board the train. When the brand change becomes emblematic of the change THEY seek, we have a shot at creating a program that shifts the organization’s culture as well as the market’s perceptions.Design (all design) is done to serve others. It is always about them, not us. The real customer/user of corporate brand programs is the CEO. Make your branding program serve his or her purpose, and you’ll have the opportunity to fix all of your design problems at the same time. 32. Project leaders should lead, not make all the decisions The ideal project leader is one who can formulate and communicate a mission with inspiration, provide tools that team members need, participate with team members, identify and target opportunities and problems for action. 33. Avoid "Paralysis by Analysis." You'll never have all the facts One of our associates was leading an inventory reduction program for a client. Some of their employees lamented the fact that up to half of the items to be tracked might lack adequate decision data, so that they felt they could not proceed. He said, "then work on the other half!" We'd still be waiting for all of the data to be right before making a decision if we'd hesitated. Instead, improvements are being made daily. 34. Don't use just functional organizations to define processes- they tend to replicate existing paradigms Don't tolerate having processes designed to fit the current organization structure, or even specific people. Use cross-functional teams, with outsiders, internal and external process customers and suppliers. 35. Phase implementation to reduce risk and optimize rate of benefit gains Full reengineering of a company may take much time. Most companies can't/won't wait for the pot of gold at the end of the rainbow, so it is necessary to provide payback at regular intervals, preferably starting soon. Create a phased implementation plan allowing the overall effort to self-fund itself before completion, if possible. Individual processes may have early due dates. 36. Use cellular and self-directed work teams Get away from functional organization. Organize for processes. Cells are usually designed to handle an entire process, product, or even product line. Set up the organization to serve the customer, mission, product, process - in that order. 37. Avoid building a new bureaucracy/theocracy of Reengineering high priests/ priestesses It seems like it's only a matter of time after a new concept, such as TQM, MIS, etc., comes along, before a corps of arrogant technocrats materializes, spouting acronyms, rules, regulations, forms, and methodologies. Reengineering is proving to be no exception to this. Don't let them gain a foothold. Make sure BPR stays with the people, by holding them accountable, organizing accordingly, and providing needed resources. 38. Use flow diagrams, dictionaries, business rules, to define system—avoid lengthy prose and technical documentation. Define your system with simple statements, pictorial charts, tables, and where necessary, algorithms. If these can't be used for training purposes, consider tearing them up and starting over, until you can. People should be able to use them to help perform their jobs. 39. Maintain master running issues status lists Issues really drive a BPR project. Track all suggestions, disputes, problems, guidance from management. Keep them on "issues lists." Categorize, group and prioritize them. Develop/solicit suggested approaches to these. Use these lists to guide the BPR project, and to track resolution and implementation. 40. New process designs will win by default if not contested by a set deadline. A corporate, bureaucratic approval process moving at a snail's pace swallows up ideas, innovation and enthusiasm. Consider radical changes to yours. Use the "book club trick." Some book clubs will automatically send you books and bill you for them, unless you object or specify different books. Your company might use this idea too. Publish suggested approaches, maybe as part of the issues list. If nobody objects or comes up with better ideas, the suggestions are automatically assigned to be developed and implemented. 41. Employ the living flow chart approach to model systems We have pondered the best approaches for documenting as-is and to-be systems configurations, and developed the following conclusions: • KIS (Keep It Simple). The more complex methodologies confuse and intimidate the very people you most need to involve. The tools can bog down the effort, and rapidly result in diminishing returns. • People are inhibited from making changes to the more complex models, because of the sheer amount of work of constructing and maintaining the more complex modeling tools. • Simple methods are more likely to be utilized and to bear fruit more rapidly. • People think better in chart or pictorial format. Chart the process using actual documents or likenesses of forms, screens, reports, etc. Record issues, defect occurrences, delays, contradictions, cycle times, responsibilities, procedure/policy references, right on the charts. • Go down to the level that people understand the process. • Start with company level and process summary level charts. Do a mission statement for each process and sub-process before you get into the details. • Use the charts as a diagnostic and design tool. Identify and correct non-value-added activities, bottlenecks, defect and delay producing points, organizational constraints, gaps, overlaps, etc. 42. Deliver more than you promise. 42 out of 40 hints promised ain't bad. This article is also available on our website: PROACTION – Generating Best Practices. It is an excerpt of a paper originally written by George Miller, Founder of PROACTION. It has been modified and updated by Paul Deis, PROACTION CEO.
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