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Add You - 10 Tips for Creating a Public Sector Leadership Development Program
Step by Step Guide To Starting Your Own Cleaning Business to make full use of your organization’s executive leadership team sessions that directly relate to the organization’s strategic plan, culture, and expectations. However, other concepts may be better presented by individuals outside of the organization, who provide an outside or neutral perspective. You may also find that your organization does not have the capacity or expertise to address all the competencies included in your model. A balance of internal and external presenters provides participants with the opportunity to compare and contrast the agency’s approach with practices and methods used outside of the organization.Are you thinking of starting your own cleaning business?Here is a great starting point:Step by step instructions to getting set up for success!First and foremost, you have to decide what area of cleaning you would like to do. Do you have an interest in doing residential or commercial cleaning? With residential cleaning, you will be working in your clients home. With commercial, you will work in office buildings, apartments, restaurants, construction sites, etc. Residential is usually done during the day and commercial is done after hours. Decide what is most appealing to you. You can even do both. It is best to start out small and, once you get the experience, you can move on to offering many services.Set yourself apart from others. If you offer residential house cleaning and you have a lot of competition in your area, you may want to offer a "special touch" to your cleaning services. For example, offer bed turnovers, laundry service (if that is your thing), and dish washing. Never compromise your prices to try to get ahead of the competition!Now that you know what you are interested in and what sort of business you want to set up, you can get started on the business side of it.First step in setting up your business is deciding on a business name. You need to set up a business name before you can get a license or go any further. Your name should be catchy. You want your potential clients to go straight to yours. The trick to being at the top of the list is to start your name with the letter "A". Having a name that ties you to the community works best, in my opinion. For example, if you live in Westtown, you can call your business, "A+ Westtown Cleaning Services". Just make sure no one else took that name first. Try to get creative as well.Now that you have Tip Seven: Maximize internal publicity. In every case, leadership development program participants dedicate a great amount of time and energy to these kinds of programs. Not only is it a commitment of the participant’s time, it is a commitment of their manager and staff’s time that cover for the participant when they are attending program activities. You can communicate the goals and outcomes of the program and recognize the importance of the effort by using internal communicating tools like email, newsletters and Intranet postings. Everyone who is touched by the program should understand its importance to the organization’s goals. Prior to the start of the program, formally introduce the participants to the organization and encourage each organizational member to support them. After the program, each graduate should be recognized using the same communication tools (email, newsletters, Intranet, etc.) and their managers and staffs should be thanked for supporting them. Internal publicity can help garner support and enthusiasm for the program and its goals. Tip Eight: Continuously adjust. The first version of any comprehensive program like this is rarely perfect. It is important to continually modify the program based on the feedback received not only from the participants, but from their managers as well. By continually improving the program, it will meet the needs of the organization, even as the organization changes. In every leadership development program I have developed and managed, the agenda and curriculum is modified during the program and after graduation to reflect the changing needs of the participants and the organization. It is critical to be flexible and to listen to the program participants and their managers in order to ensur Quick-Service and the Ritz - Separated at Birth? The most recent edition of Public Personnel Management, Winter 2004, focused solely on one of the hottest issues facing today’s public sector human resource professionals: workforce and succession planning. During the 2004 IPMA-HR International Training Conference, numerous sessions focused on the growing need to implement workforce and succession planning systems in order to address the mass exodus of workers that is anticipated in the next five to ten years. In both Public Personnel Management and at the conference, the issue of leadership development was cited as a primary tool for preparing the workforce for the future.Horst Schultze, formerly of the Ritz Carlton, recently spoke at Dine America. He noted three keys to guest loyalty: timeliness, defect-free, and service. Ritz Carlton created their legacy based on these three principles—they charge higher prices for that legacy and guests continue to rave about them. Looking into our industry, drive-thru or dine-in, the same legacy can be created using similar components: speed, accuracy, and hospitality.Whether your company practices timeliness in a hotel setting or speed in a quick-service setting, all guests want the same results: their requests/orders completed in a timely manner. Build all your systems with speed in mind—what can we do to deliver the orders more quickly? Don’t swing the pendulum too far, however. Too much speed causes mistakes to be made or guests to be pushed through the process.Defect-free in any industry is a must. Anytime you purchase a product or service, you want it to be right. Accuracy is a must to build TRUST. Repeating the order and doublechecking it ensures it’s correct and the guest soon trusts you without looking in the bag or slowing the line down. Institute systems such as one straw per drink, condiment requests while ordering, and so on to ensure you don’t forget something the guest may need or hadn’t thought of yet.Finally, add a dose of hospitality. Lose the canned “Next.” “Can I take your order?” “No problem.” and other phrases. Show the guest you are interested in them—think long-lost friend vs. someone you care less about. The bellman at the Ritz greets arriving guests while discreetly obtaining their name, for example, “My name is TJ and you are…” They then radio it to the front desk so as the guest arrives to check-in, the front desk agent already knows their name.While that system is likely difficu Numerous agencies are incorporating leadership development as an element of their workforce planning efforts. Notable leadership development programs that have been documented include those implemented in San Diego County, CA; Henrico County, VA; Hennepin County, MN; City of Las Vegas, NV; City of Phoenix, AZ; and City of San Jose, CA. In my observation, many of the best practice elements in public sector leadership development are consistent between agencies. The purpose of this article is to share ten practices that appear to be common threads among agencies that are developing leaders internally to fill anticipated vacancies in the future. The following tips are provided as guidance to public sector organizations that may be interested in developing their own leadership development programs. Tip One: Base the program on a competency model. Before any training or development activities can take place, it is critical to identify the skills and competencies that will be developed as a result of the effort. As discussed in the Public Personnel Journal, Winter 2004, Henrico County developed 20 core leadership competencies including communication, critical thinking and decision making, organizational astuteness, and personal integrity. These competencies provided the framework for their development efforts. Other agencies, including the County of San Diego base their leadership academy on the same model as the multi-rater, 360-feedback tool that is used in the program. Whether your organization has an established competency model that is used throughout your human resource programming or not, it is critical to spend some time defining the skills that leadership program participants are expected to develop. For example, the City of San Jose conducted a survey of top managers, followed by round-table discussions to determine the competencies to be developed in their leadership program called The Art and Practice of Leadership. Tip Two: Allow participants to self-select. Each agency must determine for itself the best method for selecting leadership development program participants. Factors including collective bargaining influences, time, and the intended target audience may impact the process you use to identify participants. Some organizations are targeting potential future executives only while others are offering leadership development opportunities organization-wide. In my experience, the highest levels of success in terms of participant commitment result from a competitive process where interested participants apply to be involved. By self-selecting, rather than by being appointed, participants are more likely to clarify their purpose for wanting to take part in the program. When participants are mandated to attend a leadership development program, they are often reluctant to commit the time and energy into their development, and oftentimes, they do not fully understand why they are being asked to participate. The selection process you choose will depend upon the target audience for the program (entire workforce vs. middle managers). You may choose to use a written application, manager nomination, personal interviews, assessment centers, or other means by which participants compete for entrance into the program. Nevertheless, it is highly recommended that participants have a choice in whether or not they participate in your leadership development efforts. Tip Three: Involve executives and elected officials in the development and implementation of the program. It has been said in numerous articles about employee and leadership development that without the full support and involvement from the executive leadership team, the program will fail. Top management must be involved in the development of the curriculum, the selection of the attendees, and in the presentation of the program. Their support is critical for the success and long-term viability of any leadership development program. Likewise, many agencies are finding that involvement by an elected official can also supplement the curriculum of a public sector leadership development program. For example, the City of Las Vegas invited a councilmember and the City of San Jose invited the Mayor to address their recent leadership academy programs. The official in each case addressed the class of leaders for up to one hour. They were asked to give their expectations for public sector leaders, and program participants were allowed to ask questions. The dialogue created in these forums allowed the organization’s future leaders to see the organization through the eyes of an elected official. A facilitated conversation that followed the presentation encouraged the participants to identify meaningful “take-aways” from the elected official’s comments. Because program participants have not likely interfaced extensively with an elected official, but will likely be expected to as their leadership responsibilities increase, this has become a critical element in public sector leadership development programs. Tip Four: Use 360-degree feedback, individual development planning, and coaching as the core around which other development opportunities revolve. 360-degree survey tools provide feedback enabling leaders to realize strengths and areas for development based on their own and other’s perceptions. Typically such feedback comes from the participant’s direct supervisor, direct reports, and peers. Today, such processes can easily be facilitated on-line and feedback reports are comprehensive and detailed. Numerous vendors can now customize survey tools to reflect your organization’s competency model (see Tip One above). The feedback process, however, is only the start of the development process. It is recommended that the feedback be delivered in conjunction with opportunities for one-on-one coaching, as many participants find the feedback difficult to translate into everyday behaviors. A trained coach can assist the participant in making sense of the data. In addition, the participant should be expected to develop their own individual development plan that addresses competencies that are highlights in the feedback report. The individual development plan, once endorsed by the participant’s direct supervisor, should then become the blueprint for the participant’s leadership development efforts. Because the feedback process can be so powerful, it is recommended that any leadership development program begin with this element, as it will provide the direction that each participant will need as they pursue the program. With their feedback, the participant can customize their leadership development experiences to address the identified needs. Because of this flexibility, 360-feedback is a highly recommended and popular tool. Tip Five: Implement action learning through project teams. Another popular tool for enhancing the leadership skills within public organizations is the use of action learning. Action learning is a typical educational approach where participants learn by addressing issues that are unique to their own organization and/or community. The format involves a continuous process of learning and reflection, built around learning groups of colleagues, more often with the aim of getting work-related initiatives accomplished. The City of San Jose is using action learning as part of their new leadership development effort. The program participants are divided into six, functionally-diverse teams. Each team is assigned one of the city’s corporate priorities which include: • Performance-driven government Teams are guided by team sponsors, who are all members of the City’s executive team. Over a period of six months each team is expected to identify a City issue or project that needs attention. The teams research the issue, benchmark approaches with other jurisdictions, propose solutions the City could consider, develop a formal written report, and make a formal presentation in the City Council chambers as part of their program conclusion. The City Manager and other top executives will receive their presentations and provide feedback to each team. Whenever possible, the team will be given the authority to implement or participate in the implementation of their recommendations which may have citywide or regional implications. As a result, the participants are able to practice their communication and team skills as part of the process, receive feedback on their report writing skills, and practice making presentations in a forum that is new to many of them. They also have the opportunity to showcase their skills related to issues that they may not otherwise have the opportunity to explore. Tip Six: Use internal and external resources. As mentioned in Tip Two above, it is important to make full use of your organization’s executive leadership team sessions that directly relate to the organization’s strategic plan, culture, and expectations. However, other concepts may be better presented by individuals outside of the organization, who provide an outside or neutral perspective. You may also find that your organization does not have the capacity or expertise to address all the competencies included in your model. A balance of internal and external presenters provides participants with the opportunity to compare and contrast the agency’s approach with practices and methods used outside of the organization. Tip Seven: Maximize internal publicity. In every case, leadership development program participants dedicate a great amount of time and energy to these kinds of programs. Not only is it a commitment of the participant’s time, it is a commitment of their manager and staff’s time that cover for the participant when they are attending program activities. You can communicate the goals and outcomes of the program and recognize the importance of the effort by using internal communicating tools like email, newsletters and Intranet postings. Everyone who is touched by the program should understand its importance to the organization’s goals. Prior to the start of the program, formally introduce the participants to the organization and encourage each organizational member to support them. After the program, each graduate should be recognized using the same communication tools (email, newsletters, Intranet, etc.) and their managers and staffs should be thanked for supporting them. Internal publicity can help garner support and enthusiasm for the program and its goals. Tip Eight: Continuously adjust. The first version of any comprehensive program like this is rarely perfect. It is important to continually modify the program based on the feedback received not only from the participants, but from their managers as well. By continually improving the program, it will meet the needs of the organization, even as the organization changes. In every leadership development program I have developed and managed, the agenda and curriculum is modified during the program and after graduation to reflect the changing needs of the participants and the organization. It is critical to be flexible and to listen to the program participants and their managers in order to ensure Franchises - Success and You cted a survey of top managers, followed by round-table discussions to determine the competencies to be developed in their leadership program called The Art and Practice of Leadership.Many people believe owning a franchise will make them rich, financially secure, and provide the life of their dreams. True, franchises have an extremely high success rate, and a very high satisfaction rate among their owners. But is that success guaranteed when you purchase a franchise? NO!There are no guarantees in life, or in franchises. There are those occasions when franchises are not profitable, lose money, and close. Although most franchises provide a proven business system, not all OWNERS are proven.Many enter into the franchise system, thinking all they have to do is come up with the money to get the business open, and it will run itself and they will make money. I don't how many times I have had a prospective franchisee say to me, "I want a franchise that makes a lot of money". Well, I have news for you, it's hard work.You have to WORK the system provided by the franchise. Many franchisees have impressive backgrounds and education, many from established positions with top companies. However, some have a difficult time doing "whatever it takes", to run the business. Whether it be marketing or sales, to taking out the trash and cleaning the restrooms, nothing should be beneath you to keep your business operating and profitable.If you want be a franchisee, accept the fact that you will have a "franchisor" guiding and directing you. They have at much at stake as you, and their reputation is on the line. Remember your success is their success, so they will provide feedback, support, and direction with your business. However, some new franchisees, coming from corporate positions, may feel they don't need any direction and know best on how to run the business. This can be disastrous. The better franchises have spent years developing their systems, FOLLOW THEM!.Learn every job and ever Tip Two: Allow participants to self-select. Each agency must determine for itself the best method for selecting leadership development program participants. Factors including collective bargaining influences, time, and the intended target audience may impact the process you use to identify participants. Some organizations are targeting potential future executives only while others are offering leadership development opportunities organization-wide. In my experience, the highest levels of success in terms of participant commitment result from a competitive process where interested participants apply to be involved. By self-selecting, rather than by being appointed, participants are more likely to clarify their purpose for wanting to take part in the program. When participants are mandated to attend a leadership development program, they are often reluctant to commit the time and energy into their development, and oftentimes, they do not fully understand why they are being asked to participate. The selection process you choose will depend upon the target audience for the program (entire workforce vs. middle managers). You may choose to use a written application, manager nomination, personal interviews, assessment centers, or other means by which participants compete for entrance into the program. Nevertheless, it is highly recommended that participants have a choice in whether or not they participate in your leadership development efforts. Tip Three: Involve executives and elected officials in the development and implementation of the program. It has been said in numerous articles about employee and leadership development that without the full support and involvement from the executive leadership team, the program will fail. Top management must be involved in the development of the curriculum, the selection of the attendees, and in the presentation of the program. Their support is critical for the success and long-term viability of any leadership development program. Likewise, many agencies are finding that involvement by an elected official can also supplement the curriculum of a public sector leadership development program. For example, the City of Las Vegas invited a councilmember and the City of San Jose invited the Mayor to address their recent leadership academy programs. The official in each case addressed the class of leaders for up to one hour. They were asked to give their expectations for public sector leaders, and program participants were allowed to ask questions. The dialogue created in these forums allowed the organization’s future leaders to see the organization through the eyes of an elected official. A facilitated conversation that followed the presentation encouraged the participants to identify meaningful “take-aways” from the elected official’s comments. Because program participants have not likely interfaced extensively with an elected official, but will likely be expected to as their leadership responsibilities increase, this has become a critical element in public sector leadership development programs. Tip Four: Use 360-degree feedback, individual development planning, and coaching as the core around which other development opportunities revolve. 360-degree survey tools provide feedback enabling leaders to realize strengths and areas for development based on their own and other’s perceptions. Typically such feedback comes from the participant’s direct supervisor, direct reports, and peers. Today, such processes can easily be facilitated on-line and feedback reports are comprehensive and detailed. Numerous vendors can now customize survey tools to reflect your organization’s competency model (see Tip One above). The feedback process, however, is only the start of the development process. It is recommended that the feedback be delivered in conjunction with opportunities for one-on-one coaching, as many participants find the feedback difficult to translate into everyday behaviors. A trained coach can assist the participant in making sense of the data. In addition, the participant should be expected to develop their own individual development plan that addresses competencies that are highlights in the feedback report. The individual development plan, once endorsed by the participant’s direct supervisor, should then become the blueprint for the participant’s leadership development efforts. Because the feedback process can be so powerful, it is recommended that any leadership development program begin with this element, as it will provide the direction that each participant will need as they pursue the program. With their feedback, the participant can customize their leadership development experiences to address the identified needs. Because of this flexibility, 360-feedback is a highly recommended and popular tool. Tip Five: Implement action learning through project teams. Another popular tool for enhancing the leadership skills within public organizations is the use of action learning. Action learning is a typical educational approach where participants learn by addressing issues that are unique to their own organization and/or community. The format involves a continuous process of learning and reflection, built around learning groups of colleagues, more often with the aim of getting work-related initiatives accomplished. The City of San Jose is using action learning as part of their new leadership development effort. The program participants are divided into six, functionally-diverse teams. Each team is assigned one of the city’s corporate priorities which include: • Performance-driven government Teams are guided by team sponsors, who are all members of the City’s executive team. Over a period of six months each team is expected to identify a City issue or project that needs attention. The teams research the issue, benchmark approaches with other jurisdictions, propose solutions the City could consider, develop a formal written report, and make a formal presentation in the City Council chambers as part of their program conclusion. The City Manager and other top executives will receive their presentations and provide feedback to each team. Whenever possible, the team will be given the authority to implement or participate in the implementation of their recommendations which may have citywide or regional implications. As a result, the participants are able to practice their communication and team skills as part of the process, receive feedback on their report writing skills, and practice making presentations in a forum that is new to many of them. They also have the opportunity to showcase their skills related to issues that they may not otherwise have the opportunity to explore. Tip Six: Use internal and external resources. As mentioned in Tip Two above, it is important to make full use of your organization’s executive leadership team sessions that directly relate to the organization’s strategic plan, culture, and expectations. However, other concepts may be better presented by individuals outside of the organization, who provide an outside or neutral perspective. You may also find that your organization does not have the capacity or expertise to address all the competencies included in your model. A balance of internal and external presenters provides participants with the opportunity to compare and contrast the agency’s approach with practices and methods used outside of the organization. Tip Seven: Maximize internal publicity. In every case, leadership development program participants dedicate a great amount of time and energy to these kinds of programs. Not only is it a commitment of the participant’s time, it is a commitment of their manager and staff’s time that cover for the participant when they are attending program activities. You can communicate the goals and outcomes of the program and recognize the importance of the effort by using internal communicating tools like email, newsletters and Intranet postings. Everyone who is touched by the program should understand its importance to the organization’s goals. Prior to the start of the program, formally introduce the participants to the organization and encourage each organizational member to support them. After the program, each graduate should be recognized using the same communication tools (email, newsletters, Intranet, etc.) and their managers and staffs should be thanked for supporting them. Internal publicity can help garner support and enthusiasm for the program and its goals. Tip Eight: Continuously adjust. The first version of any comprehensive program like this is rarely perfect. It is important to continually modify the program based on the feedback received not only from the participants, but from their managers as well. By continually improving the program, it will meet the needs of the organization, even as the organization changes. In every leadership development program I have developed and managed, the agenda and curriculum is modified during the program and after graduation to reflect the changing needs of the participants and the organization. It is critical to be flexible and to listen to the program participants and their managers in order to ensur Increase Your ROI Using Segmented Mailing Lists ouncilmember and the City of San Jose invited the Mayor to address their recent leadership academy programs. The official in each case addressed the class of leaders for up to one hour. They were asked to give their expectations for public sector leaders, and program participants were allowed to ask questions. The dialogue created in these forums allowed the organization’s future leaders to see the organization through the eyes of an elected official. A facilitated conversation that followed the presentation encouraged the participants to identify meaningful “take-aways” from the elected official’s comments. Because program participants have not likely interfaced extensively with an elected official, but will likely be expected to as their leadership responsibilities increase, this has become a critical element in public sector leadership development programs.Increase your ROI using segmented mailing listsThere is no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a list and sending out tailored versions of the offer to each segment.Segmenting a mailing list of existing customers is relatively easy because you have data about them in relationship to your products or services. You know how much they usually spend, how often they make purchases, and when their last purchase occurred.You can also segment a brand-new list to significantly increase its effectiveness. Here are some of the criteria commonly used to segment a new business-to-consumer list for targeted mailings:• Income level• ZIP code (this information can be correlated to lifestyle information for that area)• Marital status• Gender• Children living in the homeBusiness-to-business lists can also be segmented by various criteria:• Business size• Total revenue• Industry servedDeciding how to segment a list for your campaign is just the first step. The next is to create and test targeted copy for your offer that leverages the information available about the prospects. Just as people pay attention when they are addressed by their names (personalization), people take notice when an offer shows that the sender understands their interests.Be sure to call out the customized nature of your offer prominently in headlines or email subject lines to list segments. Instead of a generic headline such as “Announcing our new2007 cruises,” test headlines such as “2007 lineup includes three new Tip Four: Use 360-degree feedback, individual development planning, and coaching as the core around which other development opportunities revolve. 360-degree survey tools provide feedback enabling leaders to realize strengths and areas for development based on their own and other’s perceptions. Typically such feedback comes from the participant’s direct supervisor, direct reports, and peers. Today, such processes can easily be facilitated on-line and feedback reports are comprehensive and detailed. Numerous vendors can now customize survey tools to reflect your organization’s competency model (see Tip One above). The feedback process, however, is only the start of the development process. It is recommended that the feedback be delivered in conjunction with opportunities for one-on-one coaching, as many participants find the feedback difficult to translate into everyday behaviors. A trained coach can assist the participant in making sense of the data. In addition, the participant should be expected to develop their own individual development plan that addresses competencies that are highlights in the feedback report. The individual development plan, once endorsed by the participant’s direct supervisor, should then become the blueprint for the participant’s leadership development efforts. Because the feedback process can be so powerful, it is recommended that any leadership development program begin with this element, as it will provide the direction that each participant will need as they pursue the program. With their feedback, the participant can customize their leadership development experiences to address the identified needs. Because of this flexibility, 360-feedback is a highly recommended and popular tool. Tip Five: Implement action learning through project teams. Another popular tool for enhancing the leadership skills within public organizations is the use of action learning. Action learning is a typical educational approach where participants learn by addressing issues that are unique to their own organization and/or community. The format involves a continuous process of learning and reflection, built around learning groups of colleagues, more often with the aim of getting work-related initiatives accomplished. The City of San Jose is using action learning as part of their new leadership development effort. The program participants are divided into six, functionally-diverse teams. Each team is assigned one of the city’s corporate priorities which include: • Performance-driven government Teams are guided by team sponsors, who are all members of the City’s executive team. Over a period of six months each team is expected to identify a City issue or project that needs attention. The teams research the issue, benchmark approaches with other jurisdictions, propose solutions the City could consider, develop a formal written report, and make a formal presentation in the City Council chambers as part of their program conclusion. The City Manager and other top executives will receive their presentations and provide feedback to each team. Whenever possible, the team will be given the authority to implement or participate in the implementation of their recommendations which may have citywide or regional implications. As a result, the participants are able to practice their communication and team skills as part of the process, receive feedback on their report writing skills, and practice making presentations in a forum that is new to many of them. They also have the opportunity to showcase their skills related to issues that they may not otherwise have the opportunity to explore. Tip Six: Use internal and external resources. As mentioned in Tip Two above, it is important to make full use of your organization’s executive leadership team sessions that directly relate to the organization’s strategic plan, culture, and expectations. However, other concepts may be better presented by individuals outside of the organization, who provide an outside or neutral perspective. You may also find that your organization does not have the capacity or expertise to address all the competencies included in your model. A balance of internal and external presenters provides participants with the opportunity to compare and contrast the agency’s approach with practices and methods used outside of the organization. Tip Seven: Maximize internal publicity. In every case, leadership development program participants dedicate a great amount of time and energy to these kinds of programs. Not only is it a commitment of the participant’s time, it is a commitment of their manager and staff’s time that cover for the participant when they are attending program activities. You can communicate the goals and outcomes of the program and recognize the importance of the effort by using internal communicating tools like email, newsletters and Intranet postings. Everyone who is touched by the program should understand its importance to the organization’s goals. Prior to the start of the program, formally introduce the participants to the organization and encourage each organizational member to support them. After the program, each graduate should be recognized using the same communication tools (email, newsletters, Intranet, etc.) and their managers and staffs should be thanked for supporting them. Internal publicity can help garner support and enthusiasm for the program and its goals. Tip Eight: Continuously adjust. The first version of any comprehensive program like this is rarely perfect. It is important to continually modify the program based on the feedback received not only from the participants, but from their managers as well. By continually improving the program, it will meet the needs of the organization, even as the organization changes. In every leadership development program I have developed and managed, the agenda and curriculum is modified during the program and after graduation to reflect the changing needs of the participants and the organization. It is critical to be flexible and to listen to the program participants and their managers in order to ensur Setup Your Own Marketing Strategy their feedback, the participant can customize their leadership development experiences to address the identified needs. Because of this flexibility, 360-feedback is a highly recommended and popular tool.When anyone wants to start Internet marketing and begin to search relevant information about a small business resource the first question they do is whether they need an Internet marketing strategy.I am not an Internet marketing guru. However, to be success on online business it involves developing a product that will generate income, a web site on which to promote it and an effective online marketing or advertising strategy.Everything depends on you. It depends on yours focus, your energy and attention on the marketing.There is a phrase it says in life and in Internet marketing, it does not matter what you know. It only matters what you do. The meaning here is not what we learn is worthless or valley less of what people make. It is definitively not. The biggest wealth that we conquer is the knowledge that we create. It is the constantly learning.It is all about action. We take action applying ours knowledge. The challenger here is when we start a work at home based business opportunity online we do not have enough knowledge. I use to say the starting is the time to learning. It is an investment.So, at my opinion the first strategy is to take action to learn everything you can about the new Internet business. Clearly define a time like 4 or 6 month to get all information you need. It will depend of your part or full time to do that.The strategy of learning is simultaneous of your strategic marketing objectives and targets.At my experience I did not know to make web site. I decided to look for an affiliated program that could offer me the product, the web site and some strategies marketing advertisements.When you take your decision to learn you can start to talk with friends, send email, and using another ways of advertisements. To make money online you have to promot Tip Five: Implement action learning through project teams. Another popular tool for enhancing the leadership skills within public organizations is the use of action learning. Action learning is a typical educational approach where participants learn by addressing issues that are unique to their own organization and/or community. The format involves a continuous process of learning and reflection, built around learning groups of colleagues, more often with the aim of getting work-related initiatives accomplished. The City of San Jose is using action learning as part of their new leadership development effort. The program participants are divided into six, functionally-diverse teams. Each team is assigned one of the city’s corporate priorities which include: • Performance-driven government Teams are guided by team sponsors, who are all members of the City’s executive team. Over a period of six months each team is expected to identify a City issue or project that needs attention. The teams research the issue, benchmark approaches with other jurisdictions, propose solutions the City could consider, develop a formal written report, and make a formal presentation in the City Council chambers as part of their program conclusion. The City Manager and other top executives will receive their presentations and provide feedback to each team. Whenever possible, the team will be given the authority to implement or participate in the implementation of their recommendations which may have citywide or regional implications. As a result, the participants are able to practice their communication and team skills as part of the process, receive feedback on their report writing skills, and practice making presentations in a forum that is new to many of them. They also have the opportunity to showcase their skills related to issues that they may not otherwise have the opportunity to explore. Tip Six: Use internal and external resources. As mentioned in Tip Two above, it is important to make full use of your organization’s executive leadership team sessions that directly relate to the organization’s strategic plan, culture, and expectations. However, other concepts may be better presented by individuals outside of the organization, who provide an outside or neutral perspective. You may also find that your organization does not have the capacity or expertise to address all the competencies included in your model. A balance of internal and external presenters provides participants with the opportunity to compare and contrast the agency’s approach with practices and methods used outside of the organization. Tip Seven: Maximize internal publicity. In every case, leadership development program participants dedicate a great amount of time and energy to these kinds of programs. Not only is it a commitment of the participant’s time, it is a commitment of their manager and staff’s time that cover for the participant when they are attending program activities. You can communicate the goals and outcomes of the program and recognize the importance of the effort by using internal communicating tools like email, newsletters and Intranet postings. Everyone who is touched by the program should understand its importance to the organization’s goals. Prior to the start of the program, formally introduce the participants to the organization and encourage each organizational member to support them. After the program, each graduate should be recognized using the same communication tools (email, newsletters, Intranet, etc.) and their managers and staffs should be thanked for supporting them. Internal publicity can help garner support and enthusiasm for the program and its goals. Tip Eight: Continuously adjust. The first version of any comprehensive program like this is rarely perfect. It is important to continually modify the program based on the feedback received not only from the participants, but from their managers as well. By continually improving the program, it will meet the needs of the organization, even as the organization changes. In every leadership development program I have developed and managed, the agenda and curriculum is modified during the program and after graduation to reflect the changing needs of the participants and the organization. It is critical to be flexible and to listen to the program participants and their managers in order to ensur Outsourcing To The Philippines to make full use of your organization’s executive leadership team sessions that directly relate to the organization’s strategic plan, culture, and expectations. However, other concepts may be better presented by individuals outside of the organization, who provide an outside or neutral perspective. You may also find that your organization does not have the capacity or expertise to address all the competencies included in your model. A balance of internal and external presenters provides participants with the opportunity to compare and contrast the agency’s approach with practices and methods used outside of the organization.Companies looking to build websites, outsource programming work, and outsource web content on a budget should seriously look at outsourcing to the Philippines. Its capital (Manila) is home to well-educated, English-speaking programmers and web writers who deliver top-quality work for lower rates.However, as in all off-shoring projects, there are risks in outsourcing to Manila. Here is a short guide to help you dodgeHow much does it cost to outsource programming to the Philippines?Prices still vary depending on the scope of project, but in most cases, you can probably save about 50% by hiring Filipino programmers. If an American firm quotes $5,000 for a project, for example, you can expect a Philippine web company to quote $2,500.Just make sure to plan out your site and discuss all functionalities and features you want integrated before you close the deal. Last-minute changes may cost you a lot more.How much does it cost to outsource web content to the Philippines?Filipino writers usually charge 1/3 of the regular rate of native English speakers. The current average rate of American writers is usually $15 per 300 words. You can get the same word count for about $5 if you hire Filipino writers. Grammar is usually flawless because Filipino writers are trained heavily in technical writing.Is communication a problem?The Philippines was colonized by the United States, so it is very much westernized. Most Filipino professionals are very good English speakers and are very aware of Western trends and behavior. You do not need to worry about cultural and language barriers.The only problem you may encounter when outsourcing to the Philippines is that you may need to rely on emails, phone calls, or web conferences. The time difference is huge, so you (or the Philippine Tip Seven: Maximize internal publicity. In every case, leadership development program participants dedicate a great amount of time and energy to these kinds of programs. Not only is it a commitment of the participant’s time, it is a commitment of their manager and staff’s time that cover for the participant when they are attending program activities. You can communicate the goals and outcomes of the program and recognize the importance of the effort by using internal communicating tools like email, newsletters and Intranet postings. Everyone who is touched by the program should understand its importance to the organization’s goals. Prior to the start of the program, formally introduce the participants to the organization and encourage each organizational member to support them. After the program, each graduate should be recognized using the same communication tools (email, newsletters, Intranet, etc.) and their managers and staffs should be thanked for supporting them. Internal publicity can help garner support and enthusiasm for the program and its goals. Tip Eight: Continuously adjust. The first version of any comprehensive program like this is rarely perfect. It is important to continually modify the program based on the feedback received not only from the participants, but from their managers as well. By continually improving the program, it will meet the needs of the organization, even as the organization changes. In every leadership development program I have developed and managed, the agenda and curriculum is modified during the program and after graduation to reflect the changing needs of the participants and the organization. It is critical to be flexible and to listen to the program participants and their managers in order to ensure the program continuously improves and maintains its credibility and relevance. Tip Nine: Celebrate the achievement. A learning opportunity such as a leadership academy or leadership development program requires a commitment of time and resources, not only on the part of the coordinators, but on the part of management and the participants. A graduation or other public celebration is critical to recognize the achievements of all the parties involved. The graduation does not need to be elaborate or lengthy. A brief lunch with informal presentations will do the trick. Nevertheless, finishing a program like this without some recognition is like going to a movie that doesn’t include the credits at the end. Tip Ten: Measure and track outcomes. While each organization determines the level and extent to which the results of a leadership development program are measured, a variety of tools can be used to determine the impact of the program. Such measures include: • Knowledge of leadership concepts as measured via a pre- and post-assessment tool • Perceived change in selected leadership skills as measured by a multi-rater, 360-degree feedback tool administered at the beginning of the effort and again one year later • Number of participants retained over one, three, and five years • Number of participants promoted over one, three, and five years • Perception of participant’s supervisor related to the participant’s change in behavior after attending the leadership development program • Reaction to the leadership development program curriculum as measured by end of session evaluations However your organization decides to measure the outcomes of your development efforts, it is recommended that the measurements be established prior to the start of the program and that they be monitored closely. Such measures will allow you to make appropriate adjustments to future programs and will assist you in showing the impact of the effort on your organization’s strategic objectives. If your organization has not yet embarked on a leadership development effort, it is likely that you will in the near future. Changing demographics, an impending “brain drain,” and a need to enhance retention levels are driving public organizations of all sizes to explore tools for ensuring the stability of their workforce. And, while many organizations are exploring these efforts, each must find a solution that works best for their organization’s culture and goals. The elements presented in this article reflect the common practices in public sector leadership development efforts today.
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