Five Steps to Partnering with Companies to Build Your Client Base
Wouldn’t you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your product as a promotional item to sell more of their products or services.4. Be sure your own name is someplace in the product.nd form the basis of competitive advantage.

Using Capabilities Required by Chosen Strategy: To create the future it has articulated in its vision and strategy, an organisation requires matching capabilities (which as we have seen, reside in its people, systems and processes). For example an organisation that wants to win through the continuous introduction of new products or services requires the capabilities, certain

Hamel and Prahalad wrote a management bestseller of this title in 1996 in the wake of the cost cutting and down-sizing fads of previous years. They emphasised the need for a strategic intent that dominates management thinking and a determination of the competencies required to achieve this intent. Here we look at factors that determine the ability of an organisation to perform in the future. Chief among these are the human capital of the organisation and the capabilities they bring to the organisation. By measuring these factors an organisation can see where it is likely to be down the line.

Human Capital Creates Intangible Assets: An organisation's human capital asset has been defined as the "collective sum of attributes, life experience, knowledge, inventiveness, energy and enthusiasm that its people choose to invest in their work". The notion of choice in the definition is a very crucial one. Its implication is that organisations that want to get the best of their people will seek ways to influence their choices in favour of the organisation. Such organisations will try to increase their employees' level of workplace satisfaction.

Employee satisfaction is linked to business results through better retention of good people, and improved productivity and is thus an important indicator of future business performance. Research shows that the following actions have a positive impact on business results by improving employee: total rewards and accountability, flexible workplace, recruitment/retention excellence, communications integrity and HR services technology.

Human capital typically adds value to the organisation by creating intangible assets that can include superior processes, patents, copyrights, goodwill etc and form the basis of competitive advantage.

Using Capabilities Required by Chosen Strategy: To create the future it has articulated in its vision and strategy, an organisation requires matching capabilities (which as we have seen, reside in its people, systems and processes). For example an organisation that wants to win through the continuous introduction of new products or services requires the capabilities, certainl

anisation and the capabilities they bring to the organisation. By measuring these factors an organisation can see where it is likely to be down the line.

Human Capital Creates Intangible Assets: An organisation's human capital asset has been defined as the "collective sum of attributes, life experience, knowledge, inventiveness, energy and enthusiasm that its people choose to invest in their work". The notion of choice in the definition is a very crucial one. Its implication is that organisations that want to get the best of their people will seek ways to influence their choices in favour of the organisation. Such organisations will try to increase their employees' level of workplace satisfaction.

Employee satisfaction is linked to business results through better retention of good people, and improved productivity and is thus an important indicator of future business performance. Research shows that the following actions have a positive impact on business results by improving employee: total rewards and accountability, flexible workplace, recruitment/retention excellence, communications integrity and HR services technology.

Human capital typically adds value to the organisation by creating intangible assets that can include superior processes, patents, copyrights, goodwill etc and form the basis of competitive advantage.

Using Capabilities Required by Chosen Strategy: To create the future it has articulated in its vision and strategy, an organisation requires matching capabilities (which as we have seen, reside in its people, systems and processes). For example an organisation that wants to win through the continuous introduction of new products or services requires the capabilities, certain

e in the definition is a very crucial one. Its implication is that organisations that want to get the best of their people will seek ways to influence their choices in favour of the organisation. Such organisations will try to increase their employees' level of workplace satisfaction.

Employee satisfaction is linked to business results through better retention of good people, and improved productivity and is thus an important indicator of future business performance. Research shows that the following actions have a positive impact on business results by improving employee: total rewards and accountability, flexible workplace, recruitment/retention excellence, communications integrity and HR services technology.

Human capital typically adds value to the organisation by creating intangible assets that can include superior processes, patents, copyrights, goodwill etc and form the basis of competitive advantage.

Using Capabilities Required by Chosen Strategy: To create the future it has articulated in its vision and strategy, an organisation requires matching capabilities (which as we have seen, reside in its people, systems and processes). For example an organisation that wants to win through the continuous introduction of new products or services requires the capabilities, certain

of future business performance. Research shows that the following actions have a positive impact on business results by improving employee: total rewards and accountability, flexible workplace, recruitment/retention excellence, communications integrity and HR services technology.

Human capital typically adds value to the organisation by creating intangible assets that can include superior processes, patents, copyrights, goodwill etc and form the basis of competitive advantage.

Using Capabilities Required by Chosen Strategy: To create the future it has articulated in its vision and strategy, an organisation requires matching capabilities (which as we have seen, reside in its people, systems and processes). For example an organisation that wants to win through the continuous introduction of new products or services requires the capabilities, certain

nd form the basis of competitive advantage.

Using Capabilities Required by Chosen Strategy: To create the future it has articulated in its vision and strategy, an organisation requires matching capabilities (which as we have seen, reside in its people, systems and processes). For example an organisation that wants to win through the continuous introduction of new products or services requires the capabilities, certainly of innovation and possibly, speed-to-market. Another organisation whose strategy calls for a low cost approach to a mass market requires process excellence (lean, just-in-time etc) capabilities. Other strategies may require capabilities like the ability to forge partnerships, customer engagement etc.

Whatever its strategy, an organisation must identify the matching capability requirements. Managers must then create appropriate metrics by asking, "how would we know if we had this capability?"

Enabled by the Organisational Culture: The capabilities that can exist and thrive within an organisation are those enabled by the culture of the organisation. For example innovation will thrive within an open, risk-tolerant, stimulating culture as opposed to a guarded, risk-averse, staid one. Culture thus provides the "operating system" and determines what accepted, and what is possible in a given organisation. Managers, particularly top management, must be aware of the cultural environment of their organisation and ensure it supports the strategy. To successfully compete for the future, organisations must create a culture that enables them to fully employ the capabilities of their human capital to realise their strategies. They also need measures of employee satisfaction, organisational capability and culture to help them stay on track.