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    STRENGTHS AND WEAKNESSES

    In analysing your strengths and weaknesses consider some of the following:

    • Levels of competence and sk

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    One of the most common ways of reviewing your business and determining your future strategy is to undertake an analysis of your:

    • Strengths

    • Weaknesses

    • Opportunities

    • Threats

    Generally an analysis of strengths and weaknesses focuses on the internal aspects of the business and those factors that are within your direct control. The opportunities and threats focus on the other hand is external to the business and are not within your direct control. Examples of this include areas like regulatory changes, new entrants into the market place or perhaps new ways of providing products and services.

    STRENGTHS AND WEAKNESSES

    In analysing your strengths and weaknesses consider some of the following:

    • Levels of competence and ski

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    • Opportunities

    • Threats

    Generally an analysis of strengths and weaknesses focuses on the internal aspects of the business and those factors that are within your direct control. The opportunities and threats focus on the other hand is external to the business and are not within your direct control. Examples of this include areas like regulatory changes, new entrants into the market place or perhaps new ways of providing products and services.

    STRENGTHS AND WEAKNESSES

    In analysing your strengths and weaknesses consider some of the following:

    • Levels of competence and sk

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    those factors that are within your direct control. The opportunities and threats focus on the other hand is external to the business and are not within your direct control. Examples of this include areas like regulatory changes, new entrants into the market place or perhaps new ways of providing products and services.

    STRENGTHS AND WEAKNESSES

    In analysing your strengths and weaknesses consider some of the following:

    • Levels of competence and sk

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    direct control. Examples of this include areas like regulatory changes, new entrants into the market place or perhaps new ways of providing products and services.

    STRENGTHS AND WEAKNESSES

    In analysing your strengths and weaknesses consider some of the following:

    • Levels of competence and sk

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    ervices.

    STRENGTHS AND WEAKNESSES

    In analysing your strengths and weaknesses consider some of the following:

    • Levels of competence and skills

    • Reputation in the market place

    • Financial resources available for new initiatives

    • Technological expertise that you have

    • Market knowledge and marketing skills

    • Track record of developing new products or services, implementing sustainable change, developing and delivering strategy

    • Levels of customer satisfaction

    • The range of products and services that you have

    • Cost structure of the business

    OPPORTUNITIES AND THREATS

    When looking at the external factors, give thought to:

    • Possible product or service expansion

    • Barriers to entry in

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