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Virtual Product Placement
Recently some televised sports events have begun using a system that makes billboards in stadiums appear to have ads they don't really have. The process is something like a digital version of chrome key, but it's much more powerful. In the next few years this technology will become even more powerful, and also considerably cheaper, opening up new opportunities for advertisers on the Internet, and raising a number of interesting issues in the process.While broadcast media is subject to regulations requiring a clear separatio

portant section for banks and lending institutions. You must persuade a loan officer in the first few pages that you have a viable business proposal.

This summary is also an important communication tool for employees and potential cu

Mastering the ABCD's of Small Business Marketing & Selling
I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you’re selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement processes and systems to work within the flow. I call it Mastering the ABCD’s of marketing and selling.Attention. The first step in the flow for attracting new clients is gaining attention. Your prospects need to know you exist and

Do you want to start a business? Great. Have you got a plan? If not, your business is just a dream. Banks and lending institutions look closely at your business plan when they decide whether to lend you money. A business plan contains the main criteria you and your employees use to determine success. In addition, it is what you need to help make decisions about what to do and when to do it as you run your business.

If your business is very small and home-based, some of these suggestions may be unnecessary. However, at least develop a plan that outlines goals, expected costs, a marketing plan and an exit strategy. A business plan shows how you expect to succeed and details how you will measure that success.

Here is a simple guide to the basics of a good business plan:

• An Outline of Goals and Objectives in an Executive Summary

The executive summary introduces your business strategy. This is the most important section for banks and lending institutions. You must persuade a loan officer in the first few pages that you have a viable business proposal.

This summary is also an important communication tool for employees and potential cu

Diversity Increases Group Decision-Making Ability
A recent study by Tufts University scientists looked into the impact of diversity relative to juries. As reported by the United Press International, the study looked at decisions made by all-white juries in decisions made by a diverse jury of blacks and whites.The study looked strictly at all-white versus black-and-white juries and made no apparent attempt to involve other national or racial cultures.According to the study, diverse groups made fewer factual errors relative to the evidence in when errors were made the

lan contains the main criteria you and your employees use to determine success. In addition, it is what you need to help make decisions about what to do and when to do it as you run your business.

Here is a simple guide to the basics of a good business plan:

• An Outline of Goals and Objectives in an Executive Summary

This summary is also an important communication tool for employees and potential cu

Setting Up a Customer of the Week Program for a Mobile Car Wash
In a mobile detail or mobile car wash business you are on a first name basis with your customers. You sink or swim with your ability to please your customer and rely on them to build your business by referring their friends, associates and neighbors. One excellent way to insure referrals is to set up a “Customer of the Week Program.” Here are some pointers to help you do just that.Programs And CertificatesThis program lets people know you value their business. If you don’t have a program yet but feel someone is wort

ome-based, some of these suggestions may be unnecessary. However, at least develop a plan that outlines goals, expected costs, a marketing plan and an exit strategy. A business plan shows how you expect to succeed and details how you will measure that success.

Here is a simple guide to the basics of a good business plan:

• An Outline of Goals and Objectives in an Executive Summary

This summary is also an important communication tool for employees and potential cu

How To Increase Your Income
Why on earth would you want to run an event for your business? Events take a lot of organizing and publicity, not to mention the time you might not have and, depending on what you want to do, they can also cost quite a bit of money.So is it really worth all that effort?In a word, yes!An event is a fantastic way to get a whole lot of your clients and potential clients together so you can present to them all at once, saving you huge amounts of time and effort trying to reach them all individually – and even bett

measure that success.

Here is a simple guide to the basics of a good business plan:

• An Outline of Goals and Objectives in an Executive Summary

This summary is also an important communication tool for employees and potential cu

Using a Sales Process - The Gatekeepers
In a recent article, I wrote about the four influencers in a B2B sale. I then wrote an article about the Financial Influencer and an article on the User Influencer. In this article I want to focus on the Gatekeepers. As a quick review, here are the four influencers again.1. The Financial Influencer(s)2. The User Influencers3. The Gatekeeper(s)4. Your Champion or SponsorThis week we will focus on the gatekeepers.The GatekeepersThe gatekeeper can also be referr

portant section for banks and lending institutions. You must persuade a loan officer in the first few pages that you have a viable business proposal.

This summary is also an important communication tool for employees and potential customers. They need to understand your ideas and your business before they can support it.

• A Brief Account of How You Started the Company

Clearly explain the origins of the company. Be sure to include how you or your business associate came up with the idea.

• Your Goals for the Company

Explain in a few paragraphs your short- and long-term goals for the company. How fast will it grow? Who are your main customers?

• Biographies of the Management Team

Include in the management section the names and backgrounds of management team members. Be sure to include their respective responsibilities.

• The Service or Product You Plan to Offer

An important aspect of the summary is a discussion of how your product or service is different from others currently available.

• The Potential Market for Your Service or Product

You must convince lenders, employees and others that your target market is re

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Have you wondered why it seems some people are so successful in their career and others are not? This is true, since most people who are unsuccessful in their career give up their hopes and dreams. These are the people who settle for something lower than their own capabilities would qualify them for.

When what you always thought was right isn't exactly so in your career, what do you do? Mary Foley has thoughts on that and yes, they're Bodacious ones!

Find out if your level trust for your customers is killing their trust in you. You break these trust issues, and sales will soar.

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