Add You - Business

Resume: Your First Step to Success
It usually takes 2 minutes for the employer to skip over your resume. After that you will be either invited for an interview or your resume will join a heap of fellow-sufferers in a waste paper basket. Surely you are to spend much more time on the resume than your employer to be asked for the interview. Unfortunately, competently written resume is a rare case. Some people just overlook the significant detail that makes all the difference and that is why they are in constant search for the job.Such strategy won’t do. Your resume should be effective and show you to the most advantage. If at college you never ordered custom term papers and managed with the writing tasks yourself, then making a first rate resume will be of no difficulty for you. Otherwise you have to take pains to compose it or turn to a professional resume writing service. With the unlimited access to” how to impress your employer” information, most people go to extremes and produce resumes that really impress the employer, but still they are left outside. With their superficial creativity and pretension to be the best of the best they achieve quite the opposite result.Human resource experts distinguish 6 basic approaches to creating a flop resume. See if you have written something of the kind and immediately correct it. “An Appeal from the Shipwrecked” .The style of the resume and explanation of reasons for job hunting are very similar to beggar’s lamentation. After reading a few lines of such a resume the employer has the only desire to put it aside and switch over to something not so depress

uct.

The concept that competitors might not copy something that is strategically valuable seems absurd on its face. After all, why wouldn't you copy a product that enables a competitor to gain valuable market share, often at higher margins? There are three main reasons why competitors do not copy innovations:

1. They are unable to copy the innovation

2. They choose not to copy the innovation

3. They are prevented from copying the innovation

There is one other situation that occurs frequently, and that is:

4. The competitor copies the innovation weakly because they fail to focus

If your company is seeking ways to innovate, each of these reasons may offer ways to avoid competition and earn a substantial return on your innovations. B

How To Use Business Cards To Network And Market Your Business
You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you'll realize that you need people to see it in order for it to be effective. Here are a few ideas to get you started...1. Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office.Leave some in your car. Always have them on hand so you can introduce yourself to new people when the moment is right. They should be a necessary part of your routine before you leaving home every day. When checking for your wallet and keys, check for a stack of business cards too. Keep replenishing your supply.2. Store your cards in a nice holder so they don't get bent.Keeping your business cards in a stylish case makes for a better presentation when you give your cards out. Business card cases come in all shapes sizes and materials. Choose one that fits your personality!Likewise, treat others' cards well when you accept them. For example, spend a few moments reading the card closely before you put it away. You won't impress the person by mishandling their business card. If your contact information should change, have ne

People, quite naturally, prefer to do easy things. Easy things are — well, easy. It often seems, when we look at our businesses, that the more things we can make easy, the more profitable the company will be. To a point, this is true. If you are putting more effort than you need to into creating your product or service, the time and effort involved may well be coming right out of your bottom line. Recognizing this, most managers will put plenty of effort into taking effort out of your processes.

But wait — there's a catch. Management is not just about minimizing cost — it's also about maximizing value. Some of the effort involved in your business creates tremendous value for your customers, and chances are you aren't even sure where the greatest value lies.

When companies set out to innovate strategically, they often rush off in the same direction as everyone else. In many industries — especially high-tech industries — this causes markets to mature very quickly as unique specialty items that took tremendous R&D investment become "me-too" commodities. If the innovation is a compelling one that creates real, preferred value for the customer, this commoditization is almost inevitable. The only place this is unlikely to occur is when your competitors — for whatever reason — do not copy your valuable idea.

Let's look at an example of this. For the past several years, AMD and Intel have been slugging it out over the microprocessor market. Intel, with deep pockets and first-mover advantage, decided to define the game in terms of core microprocessor clock speed. This is why, when you buy a computer, you are told that a 2.8 Ghz CPU is better than a 1.5 Ghz CPU. Superficially, this is absolutely true — the faster clock speed on the CPU makes it process program instructions faster. For some time, AMD made the mistake of playing the game as defined by their competitor (almost always a bad move). Recently, however, AMD has departed from classifying their products by clock speed (which is what Intel still does). AMD now wants users to evaluate their products by effective speed rather than clock speed — and, of course, they have helped to create the means for customers to measure effective speed. This is an interesting twist in the history of CPU innovation, because today, AMD chips with slower clock speeds are being pitched against Intel chips based upon testing that is purported to depict the real-life speed of a computer using that chip. There is tremendous debate about the testing of system speeds in the technical press today, which means — to some extent — AMD has moved the game of innovation into the realm of measured effectiveness for the customer, and away from CPU clock speed. Customers, of course, will benefit from this move towards real-world comparisons and away from slavish pursuit of the gigahertz — and AMD is hoping that it has the know-how to keep up with Intel in the redefined race. For us, the most interesting part of this is that we are seeing two excellent competitors investing heavily in markedly different paths of innovation for the very same product.

1. They are unable to copy the innovation

2. They choose not to copy the innovation

3. They are prevented from copying the innovation

There is one other situation that occurs frequently, and that is:

4. The competitor copies the innovation weakly because they fail to focus

If your company is seeking ways to innovate, each of these reasons may offer ways to avoid competition and earn a substantial return on your innovations. By

Unlocking the Myth of Hypnotic Communication
Unquestionably when the word hypnosis pops-up in a conversation or in the mainstream press, nostrils flair, minds conjure up strong reactions of parlor tricks and pictures of late night scary movies where starry-eyed maidens are seduced to carry out satanic acts. Here we are, in modern times, where we have set foot on the moon, (ops – better watch my words – there are people who still think the earth is flat) broke the sound barrier, communicate wireless with the most modern technology and still people see hypnosis has a hoax. Even the well educated are not off the hook from such lack of knowledge and ignorant responses.Altered states and trance experiences have been around long before the word hypnosis. What is unique about hypnotic communications is that it's truly magical and at the same time clearly explainable and understandable.Regardless, of the mystique surrounding hypnotic communication, there is no hocus-pocus involved, and the only tool you will need is your MIND. Sound too easy?Follow along and prepare yourself to be amazed - both by the power of your mind to shape who you can become, and by the power you have to guide it.First, Lets' remove a couple of old misconceptions that you're supposed to talk in a monotone when you do hypnosis and that you are under control of someone's power.A more accurate way to channel the thought that others can control us would be to restate that hypnosis is powerful communication to influence others as well as the self.That is clearly evident in advertising communications – persuasive sal

en companies set out to innovate strategically, they often rush off in the same direction as everyone else. In many industries — especially high-tech industries — this causes markets to mature very quickly as unique specialty items that took tremendous R&D investment become "me-too" commodities. If the innovation is a compelling one that creates real, preferred value for the customer, this commoditization is almost inevitable. The only place this is unlikely to occur is when your competitors — for whatever reason — do not copy your valuable idea.

1. They are unable to copy the innovation

2. They choose not to copy the innovation

3. They are prevented from copying the innovation

There is one other situation that occurs frequently, and that is:

4. The competitor copies the innovation weakly because they fail to focus

If your company is seeking ways to innovate, each of these reasons may offer ways to avoid competition and earn a substantial return on your innovations. B

Book Yourself Solid
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLINGClients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts… and the exact action items that will kick your business up a notch.These effective and powerful steps won’t come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.Combine these simple insights with the gifts you have within yourself to create an abundant, joyful and prosperous business and life.SEVEN KEYS TO BOOKING YOURSELF SOLIDKey 1: Focus On Solutions no matter what you say, think or do. Take the attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.Clearly define the root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days… or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impact

f core microprocessor clock speed. This is why, when you buy a computer, you are told that a 2.8 Ghz CPU is better than a 1.5 Ghz CPU. Superficially, this is absolutely true — the faster clock speed on the CPU makes it process program instructions faster. For some time, AMD made the mistake of playing the game as defined by their competitor (almost always a bad move). Recently, however, AMD has departed from classifying their products by clock speed (which is what Intel still does). AMD now wants users to evaluate their products by effective speed rather than clock speed — and, of course, they have helped to create the means for customers to measure effective speed. This is an interesting twist in the history of CPU innovation, because today, AMD chips with slower clock speeds are being pitched against Intel chips based upon testing that is purported to depict the real-life speed of a computer using that chip. There is tremendous debate about the testing of system speeds in the technical press today, which means — to some extent — AMD has moved the game of innovation into the realm of measured effectiveness for the customer, and away from CPU clock speed. Customers, of course, will benefit from this move towards real-world comparisons and away from slavish pursuit of the gigahertz — and AMD is hoping that it has the know-how to keep up with Intel in the redefined race. For us, the most interesting part of this is that we are seeing two excellent competitors investing heavily in markedly different paths of innovation for the very same product.

1. They are unable to copy the innovation

2. They choose not to copy the innovation

3. They are prevented from copying the innovation

There is one other situation that occurs frequently, and that is:

4. The competitor copies the innovation weakly because they fail to focus

If your company is seeking ways to innovate, each of these reasons may offer ways to avoid competition and earn a substantial return on your innovations. B

How Do I Choose The Right Business Opportunity For Me?
First you have to start with knowing your budget and how much you can afford to spend on a business opportunity. There are ways of starting a business opportunity online for as little as $50 as an affiliate; this figure goes all the way up to $1 Million dollars with a McDonalds restaurant.You need to look at all the things you’re interested in and see if they have a market potential to turn into a business opportunity.Then you have to look at the style of personality you have, some people like selling face to face, some people don’t like talking to people at all! But one important thing to keep in mind is that to have a business then there has to be some form of transaction where money changes hands.Find out what you’re prepared to do and aim for a business opportunity that will allow you to work the way you want.There are many advantages of having a home based business including being able to spend more time with your friends and family. What about enjoying the 5-second commute to work in the spare room of your home based business office?Working from home can be fun, it allow you lots of flexibility, and enable you to work around your families needs too. More and more people are now working from home and creating not only a great lifestyle but a great income as well.But its not all fun and games you still need to create a good network of other people with a home based business; you can learn from them, share your experiences, and of course you need to remember to work too.Look for a home based business with a strong support

peeds are being pitched against Intel chips based upon testing that is purported to depict the real-life speed of a computer using that chip. There is tremendous debate about the testing of system speeds in the technical press today, which means — to some extent — AMD has moved the game of innovation into the realm of measured effectiveness for the customer, and away from CPU clock speed. Customers, of course, will benefit from this move towards real-world comparisons and away from slavish pursuit of the gigahertz — and AMD is hoping that it has the know-how to keep up with Intel in the redefined race. For us, the most interesting part of this is that we are seeing two excellent competitors investing heavily in markedly different paths of innovation for the very same product.

1. They are unable to copy the innovation

2. They choose not to copy the innovation

3. They are prevented from copying the innovation

There is one other situation that occurs frequently, and that is:

4. The competitor copies the innovation weakly because they fail to focus

If your company is seeking ways to innovate, each of these reasons may offer ways to avoid competition and earn a substantial return on your innovations. B

Public Relations - The Press' Power to Influence
It’s amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you’ll find that your credibility goes up enormously. It’s been proven that coverage by the media is more powerful than advertising in the press by 100% at least.TV shows like “A Current Affair” have a massive influence on people’s perceptions and buying habits. A while ago, one of our clients appeared on “A Current Affair”. He runs a large mortgage introduction company. After his organization’s phone number was quickly flashed up on the screen, the phones rang hot.As a result of that TV appearance, they received 10 times as many phone calls for the month and, even some four months later, they are still generating business from that.Another example is a client who had a unique kind of beauty product. She was lucky enough to appear on a TV morning show.The same thing happened! Immediately after her number was flashed across the screen, her phones also rang hot. It even ruined her telephone system.Another of our clients promotes investment seminars for property buyers. Because he ran ads in the paper each month he was allowed to submit an editorial. The responses tripled each time they advertised in the press and included an editorial, without fail.We could give you many more examples that prove how powerful the press is!However it is not easy to get this free publicity. You can submit numerous, even hundreds of press releases before you get publis

uct.

1. They are unable to copy the innovation

2. They choose not to copy the innovation

3. They are prevented from copying the innovation

There is one other situation that occurs frequently, and that is:

4. The competitor copies the innovation weakly because they fail to focus

If your company is seeking ways to innovate, each of these reasons may offer ways to avoid competition and earn a substantial return on your innovations. By understanding each of these, you may be able to identify useful types of innovation that will give you a leg up in the marketplace.

First — and this is one of the best — competitors sometimes are simply unable to copy a new product or service. The reason this is a very good situation should be clear — if you do something valuable for your customers that your competition cannot copy, you have created something that looks an awful lot like a strategic competency, which we all know is practically a license to print money. Unfortunately, this situation is less common than we would like to think. Additionally, we may embark upon a project expecting that our competitors will be unable to copy us only to find out, much to our disappointment, that this is not true. The worst thing about such a disappointment is that it is likely to turn up only after we have spent strategically significant amounts of time and money. However, if you want to avoid this disappointment, there is a key choice you must tend towards in your strategic decision-making: you need to focus your efforts on the hard stuff. The reason that difficulty becomes strategically attractive here is that it increases the likelihood that our competitors, in fact, cannot copy our innovations.

What are the things that will make a competitor completely unable to copy an innovation? In general, these will be technical issues — issues of know-how and capability, quite distinct from intellectual property issues, which are properly dealt with below. Let's take a look at issues that will completely prevent competitors from pursuing an innovation:

1. The competitor does not understand the innovation

2. The competitor does not have the correct equipment or people

3. The competitor cannot afford the investment

4. There is a trick to the innovation that the competitor cannot copy

The first three of these can be related to the others, and — to some extent — they all boil down to resources. With deep pockets, most deficiencies in capability can be eliminated. This is not always the case with the first issue, however — if you don't understand the innovation, you may end up investing in equipment and people that are inappropriate for success with the innovation. It is possible, however, for an intelligent competitor to invest in (1) — understanding, so this is not insurmountable. It is also possible for a competitor to correct (2), by spending to get the right people and the right equipment. The last two issues may be insurmountable. If investment is required, and a competitor cannot get the required capital, that competitor is, for most purposes, shut out of the market.

The fourth issue — the clever trick — is the dream of most entrepreneurs. If there is a clever trick involved, you can maintain a monopoly on the innovation almost indefinitely, or at least until your competitors figure out a way to steal the secret from you. A good example of this was the formula for gunpowder, which was a closely guarded secret for the first decade or so of its use in Europe. Everyone could tell that ch

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You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not c...

Is there an expert out there that you'd love to put on your payroll but know you can't afford? Is there a service you'd love to provide to your customers but know it's hopelessly out of reach for your startup? You need people.

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