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Add You - Why Small Businesses Need Both A Logo And An Identity System
Most of us are familiar with using visual aids in our public speaking. Even if you are not an active public speaker yourself it is pretty certain that you have suffered from the odd day or two of ‘death by PowerPoint’. There are alternatives.One of the most memorable presentations I ever saw used a child’s toy as a prop. Jon was a project team leader. He had to give an update on his project to a group of team leaders, p
To be more memorable – Forty percent of people better remember
As much as you are yearning for career-change, and as much as the trends actually favor it, just contemplating a shift is a glittering invitation to four emotional stalkers who love nothing better than to play a nasty game of team-tag at your personal expense. When you unmask these bandits -- even a little -- they begin to lose their emotional charge – leaving you free to more fully explore the opportunities to re-invent yourself
Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, “Small-time vendor!” to your potential clients – and you’ll be similarly compensated.
To increase your chance of getting venture capital or selling a business – If you present a thorough business package, including marketing materials and graphics, your business will look more complete.
To attract more clients – Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.
To brand yourself – If you’re a consultant, you need a logo in order to build an image and a brand that’s bigger than just yourself.
To convey that you are established – A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability – You may not have been in business “Since 1908”, but if you’ve invested in an identity, you’re much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important “trust” factor.
To be more memorable – Forty percent of people better remember
Downsizing is never an easy decision. There is an inherent conflict between protecting the company’s interests and that of employees. This balancing act can be a real dilemma for an organization as it tries to insure its long-term survival, and its desire to protect the welfare of its employees.Handled improperly, a company downsizing can damage the public standing of both the organization and its management. People have lo
To increase your chance of getting venture capital or selling a business – If you present a thorough business package, including marketing materials and graphics, your business will look more complete.
To attract more clients – Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.
To brand yourself – If you’re a consultant, you need a logo in order to build an image and a brand that’s bigger than just yourself.
To convey that you are established – A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability – You may not have been in business “Since 1908”, but if you’ve invested in an identity, you’re much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important “trust” factor.
To be more memorable – Forty percent of people better remember
Are you the owner of a business that is considered to be a locally owned and operated one? If you are, what forms of local advertising do you use? If you are like most locally owned and operated business owners, there is a good chance that you use local phone books, newspapers, and the mailing of fliers. While these are nice local advertising methods, you need to think about incorporating the internet into your local advertisin
To attract more clients – Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.
To brand yourself – If you’re a consultant, you need a logo in order to build an image and a brand that’s bigger than just yourself.
To convey that you are established – A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability – You may not have been in business “Since 1908”, but if you’ve invested in an identity, you’re much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important “trust” factor.
To be more memorable – Forty percent of people better remember
Most people pay their debts on a timely basis. Some do not. There are basically 4 types of debtors that do not pay on a regular payment schedule.Magician’s AssistantThis is the hardest type to collect from. In their mind if they do not hear from you about the debt, then the debt does not exists. Thus, they do everything that they can to avoid contact. And if you do make contact they will try everything to get you off
To brand yourself – If you’re a consultant, you need a logo in order to build an image and a brand that’s bigger than just yourself.
To convey that you are established – A logo and professionally printed materials show that you are committed to both your business and to your clients.
To give clients a sense of stability – You may not have been in business “Since 1908”, but if you’ve invested in an identity, you’re much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important “trust” factor.
To be more memorable – Forty percent of people better remember
As I stormed out the door of the building my blood was pumping and all I could think of was how dumb the buyer was. How could this idiot not choose my deal over the one they selected? If you haven’t felt like this at one time or another, you haven’t been in sales very long. All I needed to do was sit in the car, look in the mirror and realize who the dumb one really was. I was looking at him.I’ve set myself up more than a f
To be more memorable – Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients’ minds when they have a need for your goods or services.
To explain your company name – If your company name contains a little-known word or an acronym, the logo gives visual clues to its meaning.
To endear your company name to your clients – A difficult-to-pronounce or -remember company name may make it difficult for your clients to hire you. When potential clients have the need for your services, they can’t recall who you are! But if you reinforce the name with interesting, compelling graphics, they’re more likely to remember that hard-to-recall name, and to pick up the phone and hire you.
To explain an unusual line of business – If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.
To show what practices differentiate you from your competition – A well-designed logo can have many subtle meanings, and it can begin to tell the story of how you do business – what special practices make you stand apart from the competitio
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