Tags |
|
|
Links |
|
|
Add You - Marketing Your Small Business - The Top 10 Brilliant Ideas
The good news is that a new hire orientation program offers an opportunity to build a lasting impression of the new company. The bad news is that that is going to happen whether you plan it or not. So why not get new hires off to a great start? Here are seven ways.Celebrate the new hire’s arrival. How come when an employee leaves, there’s a party, but when she arrives, there is nothing to mark the occasion? Welcome new employees on day one and make them feel part of the team.Give the person a buddy. Don’t make them fee
INTRODUCTION
Business professionals are frequently asked “what do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: “I work with small businesses, sales professionals, and entrepreneurs. I provide them with inex
Flammable goods storage cabinets are the only way to ensure all of your flammable goods are stored appropriately, however still in reach for the next time you need them.Flammable safety storage cabinets provide a safe, close-by, secure and time saving method for storing all types of dangerous chemicals and help you maintain good housekeeping practices.Benefits and featuresSome of the significant benefits of having flammable cabinets on site include.• Safely contain hazardous chemicals to reduce the risk of fire, protecting both personne
Surely these ideas would be considered brilliant marketing ideas...right? Well, maybe. It depends on the costs incurred generating the response. If the cost of the marketing was greater than the income it generated, it doesn’t matter how great the response, it’s not very brilliant.
The following ideas will get you started marketing brilliantly in no time!
BUSINESS CARDS
Print (or stamp) something on your business card that will prompt the holder to contact you (and/or to keep the card). Examples: “Return this card for a FREE loaf of bread” (baker), “10% off on next purchase” (retail store), “Send for your FREE copy of our Special Report: Brilliant Ideas for Marketing Your Small Business” (small business marketing specialist).
VALUE-ADDED SERVICES
Success means standing apart from the competition. This is done by developing (and promoting) your value-added services. If you don’t think you have any, think again...and then if you still don’t, develop some! (Sometimes it is something you are already doing/offering, but you just haven’t recognized it as a value-added service or product.) Example: With each printing order, you also get free design consultation services.
BUSINESS FORMS AND STATIONERY
Use all company forms to promote your business--it costs no more to design them with promotions than it does to design them without! Examples: On your stationery, list your services or products, your value-added features, and/or the benefits of doing business with your company.
ENVELOPES
Use the left-hand side of the envelope to motivate the reader to open it and to read what’s inside. Example: What’s inside for YOU? 10 Tips for Marketing Your Business!
FAX COVER SHEETS
Design and create a FAX coversheet that not only identifies the person who is to receive the FAX, but also promotes your business. One brilliant idea is to include your current promotion. Example: A hotel could promote a “$66 Weekend Ski Package.”
VOICE MESSAGE
Your voice mail recording should market your business. Example: “Thank you for calling The Rocking Chair – Mountain View’s largest antique and collectables shop. At the corner of Main and Sylamore, we’re open 10-6 seven days a week. Please leave a message, and we’ll get back to you as soon as we can.”
INTRODUCTION
Business professionals are frequently asked “what do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: “I work with small businesses, sales professionals, and entrepreneurs. I provide them with inexp
Recently a critic slamming the ability of the online article submission sites to perform and return value to online authors who posted articles on their sites launched a scathing attack. He accused the top online article authors as being “poor writers” and stated that there was absolutely no empirical proof that it was a viable marketing avenue. His argument and challenge claimed that since there were no University Level researching reports proving this that it could not be real.Well this is silly. First there sure as heck are studies proving article writin
The following ideas will get you started marketing brilliantly in no time!
BUSINESS CARDS
Print (or stamp) something on your business card that will prompt the holder to contact you (and/or to keep the card). Examples: “Return this card for a FREE loaf of bread” (baker), “10% off on next purchase” (retail store), “Send for your FREE copy of our Special Report: Brilliant Ideas for Marketing Your Small Business” (small business marketing specialist).
VALUE-ADDED SERVICES
Success means standing apart from the competition. This is done by developing (and promoting) your value-added services. If you don’t think you have any, think again...and then if you still don’t, develop some! (Sometimes it is something you are already doing/offering, but you just haven’t recognized it as a value-added service or product.) Example: With each printing order, you also get free design consultation services.
BUSINESS FORMS AND STATIONERY
Use all company forms to promote your business--it costs no more to design them with promotions than it does to design them without! Examples: On your stationery, list your services or products, your value-added features, and/or the benefits of doing business with your company.
ENVELOPES
Use the left-hand side of the envelope to motivate the reader to open it and to read what’s inside. Example: What’s inside for YOU? 10 Tips for Marketing Your Business!
FAX COVER SHEETS
Design and create a FAX coversheet that not only identifies the person who is to receive the FAX, but also promotes your business. One brilliant idea is to include your current promotion. Example: A hotel could promote a “$66 Weekend Ski Package.”
VOICE MESSAGE
Your voice mail recording should market your business. Example: “Thank you for calling The Rocking Chair – Mountain View’s largest antique and collectables shop. At the corner of Main and Sylamore, we’re open 10-6 seven days a week. Please leave a message, and we’ll get back to you as soon as we can.”
INTRODUCTION
Business professionals are frequently asked “what do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: “I work with small businesses, sales professionals, and entrepreneurs. I provide them with inex
According to official statistics, corporations in United States loose as much as $3 billion every year due to child care related absences. As such, there is definite need for companies to adjust own work conditions to the needs of skilled employees. At the present moment, businesses use such benefits as flexible schedule, possible leaves of absence, work at home and part time arrangements, as well as offer assistance in obtaining high quality child care. Such policies are beneficial for both employees and the companies themselves, as women get an opportunity to fe
BUSINESS FORMS AND STATIONERY
Use all company forms to promote your business--it costs no more to design them with promotions than it does to design them without! Examples: On your stationery, list your services or products, your value-added features, and/or the benefits of doing business with your company.
ENVELOPES
Use the left-hand side of the envelope to motivate the reader to open it and to read what’s inside. Example: What’s inside for YOU? 10 Tips for Marketing Your Business!
FAX COVER SHEETS
Design and create a FAX coversheet that not only identifies the person who is to receive the FAX, but also promotes your business. One brilliant idea is to include your current promotion. Example: A hotel could promote a “$66 Weekend Ski Package.”
VOICE MESSAGE
Your voice mail recording should market your business. Example: “Thank you for calling The Rocking Chair – Mountain View’s largest antique and collectables shop. At the corner of Main and Sylamore, we’re open 10-6 seven days a week. Please leave a message, and we’ll get back to you as soon as we can.”
INTRODUCTION
Business professionals are frequently asked “what do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: “I work with small businesses, sales professionals, and entrepreneurs. I provide them with inex
PLAY BALL! Baseball season has begun. All winter, teams have been making deals to acquire the best possible talent. However, star power alone doesn’t win a championship. As Babe Ruth said, “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.” Therefore, smart teams have spent spring training working on creating a team culture, developing team dynamics and molding their group of stars into a cohesive unit who will work together to w
ENVELOPES
Use the left-hand side of the envelope to motivate the reader to open it and to read what’s inside. Example: What’s inside for YOU? 10 Tips for Marketing Your Business!
FAX COVER SHEETS
Design and create a FAX coversheet that not only identifies the person who is to receive the FAX, but also promotes your business. One brilliant idea is to include your current promotion. Example: A hotel could promote a “$66 Weekend Ski Package.”
VOICE MESSAGE
Your voice mail recording should market your business. Example: “Thank you for calling The Rocking Chair – Mountain View’s largest antique and collectables shop. At the corner of Main and Sylamore, we’re open 10-6 seven days a week. Please leave a message, and we’ll get back to you as soon as we can.”
INTRODUCTION
Business professionals are frequently asked “what do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: “I work with small businesses, sales professionals, and entrepreneurs. I provide them with inex
A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types. This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most common objections, and how to handle them to close the sale. You must get the customer to
INTRODUCTION
Business professionals are frequently asked “what do you do?” Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: “I work with small businesses, sales professionals, and entrepreneurs. I provide them with inexpensive ideas for promoting their businesses and for serving their customers so they promote their business too. I do this through workshops and through my website http://www.brilliant-marketing-for-small-business.com.”
DATABASE UPDATE
On a regular basis (every 6-12 months), contact “old” customers. Let them know you are updating your database and need to confirm the information you have. Although this is not a sales call, it is common for lost customers to begin doing business with you again simply because you contacted them.
24-HOURS VOICE MAIL... for your convenience
If you have 24-hour voice mail (or an answering machine that is not also your home line), advertise that it is available 24 hours for your customers and prospects; include for your convenience. This is especially effective since many people review the mail and newspapers early in the morning, late in the evening, or on weekends!
STORIES SELL!
When telling people what you do, use examples. Example: “I help people protect their property; I’m an insurance agent. In fact, last week I wrote policies for newly married couples needing renters insurance.”
Anyone can promote a business with an unlimited marketing budget, but it takes specialized knowledge and commitment to get the same (or better) results on a shoestring. These brilliant ideas are only a fraction of the thousands available in the Brilliant Marketing! ™ System. Look for future editions of this e-zine for more Brilliant Marketing Ideas!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/43896/addyou-Marketing-Your-Small-Business--The-Top-10-Brilliant-Ideas.html">Marketing Your Small Business - The Top 10 Brilliant Ideas</a>
BB link (for phorums):
[url=http://www.addyou.info/article/43896/addyou-Marketing-Your-Small-Business--The-Top-10-Brilliant-Ideas.html]Marketing Your Small Business - The Top 10 Brilliant Ideas[/url]
Related Articles:
Are Your Employees Aligned With Your Brand?
How to Handle the Price Objection
Bookmark it:
|