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    Marketing Through Associations
    ©2004 Jeffrey DobkinIf you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different: take a look at marketing through associations.Why would anyone ever market to associations? They’re great targets: try sending a press release to an association’s publication - whether it’s a newsletter or a magazine. Why, you can alert an entire industry of your products or services with one or two well-placed news releases.

    6. Decals

    7. Back Doors

    8. Behind Wheels

    O. Armored Cars

    1. Door Handles

    2. Interiors

    3. Windows

    4. Bugs

    5. Tires

    P. Automobile Transport Trailers

    1. Vinyl Sides

    2. Steel Braces

    3. Hydraulic Oils

    4. Tire Tracks

    5. Safety

    6. Time Commitment

    Q. Tow Trucks

    1. Beds

    2. Grease

    3. Handles

    4. Chrome

    5. Aluminum

    6. Booms

    7. Light Bars

    8. Decals

    9. Windows

    10. Etc.

    R. Exterminator Trucks

    1. Bed

    2. Chemicals

    3. Headaches

    4. Exterior

    5. Soaping

    6. Etc.

    S. Cable Company Trucks

    1. Beds

    2. Soaping

    3. Tool Boxes

    4. Etc.

    T. Catering Trucks

    1. Screens

    2. Vents

    3. Drying

    4. Counters

    5. Interiors

    6. Etc.

    U. Cement Truck

    Sales and the City
    It’s all about relationships!Here is how a popular TV show looks at it:In a city filled with more than its fair share of players, predators, losers, and creeps, these people need all the help they can get in order to find the one thing that eludes them all - a real, satisfying and lasting relationship. Is such a thing possible in New York City?Here’s how your customers may be seeing things:In a vocation filled with more than its fair share of players, predators, losers, and creeps, these customers need all the help they can get in order to find the one thing that eludes them all - a real,
    In the Truck Washing Business every single type of vehicle is washed differently. If you are going to run a mobile onsite fleet washing business with multiple trucks in multiple cities you will in fact need a comprehensive manual to keep your crews and equipment running at an optimum. Below you will see a sample outline to assist you in constructing a washing procedure manual, which will include many different types of fleet vehicles.

    Feel free to print this outline and modify it to include all the types of fleets you expect to be washing, cross off those you either do not care to wash or feel you may never be asked to wash by current or future customers. Once your outline is completed and modified write up four paragraphs for each type of vehicle using your vast knowledge. After completing this exercise you will find your rough draft of fleet washing procedures is nearly 20 pages long. Now type this up and format your document for double spacing and think and remember when you last washed each type of vehicles and how you maximized your time, what you did right and the mistakes you had made, be sure to put bullets by the positive methods and warnings by the mistakes. Next find some graphics on CDROM or on the Internet and then you will be able turn your hard work into a near perfect manual, to distribute to each manager and crew team leader in your company.

    I. FLEET WASHING PROCEDURES

    A. Trucks (Exterior)

    1. Soaping

    2. Wheels

    3. Grease

    4. Gas Tanks

    5. Undercarriage

    6. Brakes

    7. Front Axles

    8. Bugs

    9. Top

    10. Back Of Cab

    11. Safety

    B. Trailers (Exterior)

    1. Backs

    2. Fronts

    3. Sides Of Top

    4. Sides

    5. Wheels

    6. License Plate

    7. Bobcats

    8. Cleanouts (Boxes)

    C. Buses (Exterior)

    1. Fronts

    2. Tops

    3. Backs

    4. Advertising Signs

    5. Ribs And Lines

    6. Windows

    7. Wheels

    8. Leaking

    9. School Buses

    10. RTD

    11. Charter Buses

    12. Tour Buses

    D. Limousines (Exterior)

    1. Soaping

    2. Tires

    3. Whitewalls

    4. Rinsing

    5. Chrome

    E. Limousines (Exterior)

    1. Vacuuming

    2. Windows

    3. Carpet Spots

    4. Fragrance

    5. Counters

    F. Delivery Vans/Step Sides

    1. Ford, Dodge, Chevy

    2. Step Sides

    3. Soaping

    4. Rinsing

    5. Logos

    6. Drying

    G. Gas Trucks

    1. Perfection

    2. Cost

    3. Reclamation

    4. Soaps

    5. Overview

    H. Garbage, Refuse Trucks

    1. Soaping

    2. Grease/Fires

    3. Image

    4. Handles

    5. Turco Products

    6. City Yards

    I. Sanitation (Pump) Trucks

    1. EPA Laws

    2. Triple Traps

    3. About Water

    4. Soaping

    5. Rinsing

    6. Etc.

    J. Sod Trucks, Equipment Haulers, Flatbeds

    1. Blasting Mud

    2. Soaping Beds

    3. Cleaning Tops

    4. Water Usage

    5. Messy Proposition

    6. Time factors

    7. Rinsing Quickly

    8. Dirt yards

    K. Taxis

    1. Windows

    2. Quick Washes

    3. Vacuuming

    L. Rent-A-Cars

    1. Efficiency

    2. Dirty Windows Only

    3. Dash Swipe

    4. Carpet Stains

    5. Trash

    6. Quick Wash

    7. Time Constraints

    M. Police Cars

    1. Under Seats

    2. Radio’s, Dusting

    3. Windows

    4. Light Bars (Bugs)

    5. Mud

    6. Back Seats

    7. Black (In Sun)

    N. Federal Express

    1. Nightly

    2. Trash

    3. Windows

    4. Arm Rests

    5. Sticky Glue

    6. Decals

    7. Back Doors

    8. Behind Wheels

    O. Armored Cars

    1. Door Handles

    2. Interiors

    3. Windows

    4. Bugs

    5. Tires

    P. Automobile Transport Trailers

    1. Vinyl Sides

    2. Steel Braces

    3. Hydraulic Oils

    4. Tire Tracks

    5. Safety

    6. Time Commitment

    Q. Tow Trucks

    1. Beds

    2. Grease

    3. Handles

    4. Chrome

    5. Aluminum

    6. Booms

    7. Light Bars

    8. Decals

    9. Windows

    10. Etc.

    R. Exterminator Trucks

    1. Bed

    2. Chemicals

    3. Headaches

    4. Exterior

    5. Soaping

    6. Etc.

    S. Cable Company Trucks

    1. Beds

    2. Soaping

    3. Tool Boxes

    4. Etc.

    T. Catering Trucks

    1. Screens

    2. Vents

    3. Drying

    4. Counters

    5. Interiors

    6. Etc.

    U. Cement Trucks

    Make Your Small Business a Gold Mine in 4 Steps!
    If you follow these powerful suggestions in running your small business you will have an excellent chance of creating your own Gold Mine. No Kidding.Here’s how: Make sure that your business, whatever it is today, has the legs to grow into the future. If your business is in a dying industry, and you know it, then find an economical, sensible way to get out. For instance, I have clients in industries that are losing business to China…and I mean rapidly. If these domestic companies don’t quickly find joint venture partners in China they won’t survive another three years
    t your document for double spacing and think and remember when you last washed each type of vehicles and how you maximized your time, what you did right and the mistakes you had made, be sure to put bullets by the positive methods and warnings by the mistakes. Next find some graphics on CDROM or on the Internet and then you will be able turn your hard work into a near perfect manual, to distribute to each manager and crew team leader in your company.

    I. FLEET WASHING PROCEDURES

    A. Trucks (Exterior)

    1. Soaping

    2. Wheels

    3. Grease

    4. Gas Tanks

    5. Undercarriage

    6. Brakes

    7. Front Axles

    8. Bugs

    9. Top

    10. Back Of Cab

    11. Safety

    B. Trailers (Exterior)

    1. Backs

    2. Fronts

    3. Sides Of Top

    4. Sides

    5. Wheels

    6. License Plate

    7. Bobcats

    8. Cleanouts (Boxes)

    C. Buses (Exterior)

    1. Fronts

    2. Tops

    3. Backs

    4. Advertising Signs

    5. Ribs And Lines

    6. Windows

    7. Wheels

    8. Leaking

    9. School Buses

    10. RTD

    11. Charter Buses

    12. Tour Buses

    D. Limousines (Exterior)

    1. Soaping

    2. Tires

    3. Whitewalls

    4. Rinsing

    5. Chrome

    E. Limousines (Exterior)

    1. Vacuuming

    2. Windows

    3. Carpet Spots

    4. Fragrance

    5. Counters

    F. Delivery Vans/Step Sides

    1. Ford, Dodge, Chevy

    2. Step Sides

    3. Soaping

    4. Rinsing

    5. Logos

    6. Drying

    G. Gas Trucks

    1. Perfection

    2. Cost

    3. Reclamation

    4. Soaps

    5. Overview

    H. Garbage, Refuse Trucks

    1. Soaping

    2. Grease/Fires

    3. Image

    4. Handles

    5. Turco Products

    6. City Yards

    I. Sanitation (Pump) Trucks

    1. EPA Laws

    2. Triple Traps

    3. About Water

    4. Soaping

    5. Rinsing

    6. Etc.

    J. Sod Trucks, Equipment Haulers, Flatbeds

    1. Blasting Mud

    2. Soaping Beds

    3. Cleaning Tops

    4. Water Usage

    5. Messy Proposition

    6. Time factors

    7. Rinsing Quickly

    8. Dirt yards

    K. Taxis

    1. Windows

    2. Quick Washes

    3. Vacuuming

    L. Rent-A-Cars

    1. Efficiency

    2. Dirty Windows Only

    3. Dash Swipe

    4. Carpet Stains

    5. Trash

    6. Quick Wash

    7. Time Constraints

    M. Police Cars

    1. Under Seats

    2. Radio’s, Dusting

    3. Windows

    4. Light Bars (Bugs)

    5. Mud

    6. Back Seats

    7. Black (In Sun)

    N. Federal Express

    1. Nightly

    2. Trash

    3. Windows

    4. Arm Rests

    5. Sticky Glue

    6. Decals

    7. Back Doors

    8. Behind Wheels

    O. Armored Cars

    1. Door Handles

    2. Interiors

    3. Windows

    4. Bugs

    5. Tires

    P. Automobile Transport Trailers

    1. Vinyl Sides

    2. Steel Braces

    3. Hydraulic Oils

    4. Tire Tracks

    5. Safety

    6. Time Commitment

    Q. Tow Trucks

    1. Beds

    2. Grease

    3. Handles

    4. Chrome

    5. Aluminum

    6. Booms

    7. Light Bars

    8. Decals

    9. Windows

    10. Etc.

    R. Exterminator Trucks

    1. Bed

    2. Chemicals

    3. Headaches

    4. Exterior

    5. Soaping

    6. Etc.

    S. Cable Company Trucks

    1. Beds

    2. Soaping

    3. Tool Boxes

    4. Etc.

    T. Catering Trucks

    1. Screens

    2. Vents

    3. Drying

    4. Counters

    5. Interiors

    6. Etc.

    U. Cement Truck

    Cold Calling Does Not Generate Sales Leads
    It is a fact of life for most new sales people; they get the dream sales job with unlimited earning potential and expect to earn so much money that they can now enjoy the fruits of their coming wealth. Everything seems perfect until they realize that before closing a sale and earning the big commission, they must first prospect for new customers (read, cold calls). Cold calling is hard to do. People hate to make cold calls and people hate being on the receiving end of them as well.Prospecting is the most difficult part of the sales job. There are many ways to go about it but, for some reason, sales managers p
    or)

    1. Fronts

    2. Tops

    3. Backs

    4. Advertising Signs

    5. Ribs And Lines

    6. Windows

    7. Wheels

    8. Leaking

    9. School Buses

    10. RTD

    11. Charter Buses

    12. Tour Buses

    D. Limousines (Exterior)

    1. Soaping

    2. Tires

    3. Whitewalls

    4. Rinsing

    5. Chrome

    E. Limousines (Exterior)

    1. Vacuuming

    2. Windows

    3. Carpet Spots

    4. Fragrance

    5. Counters

    F. Delivery Vans/Step Sides

    1. Ford, Dodge, Chevy

    2. Step Sides

    3. Soaping

    4. Rinsing

    5. Logos

    6. Drying

    G. Gas Trucks

    1. Perfection

    2. Cost

    3. Reclamation

    4. Soaps

    5. Overview

    H. Garbage, Refuse Trucks

    1. Soaping

    2. Grease/Fires

    3. Image

    4. Handles

    5. Turco Products

    6. City Yards

    I. Sanitation (Pump) Trucks

    1. EPA Laws

    2. Triple Traps

    3. About Water

    4. Soaping

    5. Rinsing

    6. Etc.

    J. Sod Trucks, Equipment Haulers, Flatbeds

    1. Blasting Mud

    2. Soaping Beds

    3. Cleaning Tops

    4. Water Usage

    5. Messy Proposition

    6. Time factors

    7. Rinsing Quickly

    8. Dirt yards

    K. Taxis

    1. Windows

    2. Quick Washes

    3. Vacuuming

    L. Rent-A-Cars

    1. Efficiency

    2. Dirty Windows Only

    3. Dash Swipe

    4. Carpet Stains

    5. Trash

    6. Quick Wash

    7. Time Constraints

    M. Police Cars

    1. Under Seats

    2. Radio’s, Dusting

    3. Windows

    4. Light Bars (Bugs)

    5. Mud

    6. Back Seats

    7. Black (In Sun)

    N. Federal Express

    1. Nightly

    2. Trash

    3. Windows

    4. Arm Rests

    5. Sticky Glue

    6. Decals

    7. Back Doors

    8. Behind Wheels

    O. Armored Cars

    1. Door Handles

    2. Interiors

    3. Windows

    4. Bugs

    5. Tires

    P. Automobile Transport Trailers

    1. Vinyl Sides

    2. Steel Braces

    3. Hydraulic Oils

    4. Tire Tracks

    5. Safety

    6. Time Commitment

    Q. Tow Trucks

    1. Beds

    2. Grease

    3. Handles

    4. Chrome

    5. Aluminum

    6. Booms

    7. Light Bars

    8. Decals

    9. Windows

    10. Etc.

    R. Exterminator Trucks

    1. Bed

    2. Chemicals

    3. Headaches

    4. Exterior

    5. Soaping

    6. Etc.

    S. Cable Company Trucks

    1. Beds

    2. Soaping

    3. Tool Boxes

    4. Etc.

    T. Catering Trucks

    1. Screens

    2. Vents

    3. Drying

    4. Counters

    5. Interiors

    6. Etc.

    U. Cement Truck

    Business Opportunity-How To Make Money-Earn Money
    There are so many business opportunities to get into these days. There are no limits because there are many new things to sell and re sell. There is always the food industry. One can sell small time as in homemade goodies being sold to mostly friends and referrals or one can go big time and open up a franchise of say McDonald's or Burger King.As for clothes, one can opt to come up with own designs and offer services to your friends and relatives and then eventually expand. If you wan to go mainstream then opening a store in the mall would already be a big step. So with all these choices, which business should
    tion (Pump) Trucks

    1. EPA Laws

    2. Triple Traps

    3. About Water

    4. Soaping

    5. Rinsing

    6. Etc.

    J. Sod Trucks, Equipment Haulers, Flatbeds

    1. Blasting Mud

    2. Soaping Beds

    3. Cleaning Tops

    4. Water Usage

    5. Messy Proposition

    6. Time factors

    7. Rinsing Quickly

    8. Dirt yards

    K. Taxis

    1. Windows

    2. Quick Washes

    3. Vacuuming

    L. Rent-A-Cars

    1. Efficiency

    2. Dirty Windows Only

    3. Dash Swipe

    4. Carpet Stains

    5. Trash

    6. Quick Wash

    7. Time Constraints

    M. Police Cars

    1. Under Seats

    2. Radio’s, Dusting

    3. Windows

    4. Light Bars (Bugs)

    5. Mud

    6. Back Seats

    7. Black (In Sun)

    N. Federal Express

    1. Nightly

    2. Trash

    3. Windows

    4. Arm Rests

    5. Sticky Glue

    6. Decals

    7. Back Doors

    8. Behind Wheels

    O. Armored Cars

    1. Door Handles

    2. Interiors

    3. Windows

    4. Bugs

    5. Tires

    P. Automobile Transport Trailers

    1. Vinyl Sides

    2. Steel Braces

    3. Hydraulic Oils

    4. Tire Tracks

    5. Safety

    6. Time Commitment

    Q. Tow Trucks

    1. Beds

    2. Grease

    3. Handles

    4. Chrome

    5. Aluminum

    6. Booms

    7. Light Bars

    8. Decals

    9. Windows

    10. Etc.

    R. Exterminator Trucks

    1. Bed

    2. Chemicals

    3. Headaches

    4. Exterior

    5. Soaping

    6. Etc.

    S. Cable Company Trucks

    1. Beds

    2. Soaping

    3. Tool Boxes

    4. Etc.

    T. Catering Trucks

    1. Screens

    2. Vents

    3. Drying

    4. Counters

    5. Interiors

    6. Etc.

    U. Cement Truck

    Exhibit Hall Do's and Don'ts - For Exhibit Hall Managers, Event Hosts and Exhibitors Too
    The exhibit hall at any large industry conference is one of those places. In it, the interests of three different groups of people meet, intersect, and sometimes, unfortunately, clash.When it comes to numbers of booths, the color of the carpets, how much to charge for what size of booth, etc., that stuff is the science. When it comes to managing expectations and meeting the needs of the disparate 'shareholders' as it were, that is the art.I've been to many, many exhibit halls in many markets, as speaker, presenter, event host (too many times to count) as well as just plain attendee. It's really magic w

    6. Decals

    7. Back Doors

    8. Behind Wheels

    O. Armored Cars

    1. Door Handles

    2. Interiors

    3. Windows

    4. Bugs

    5. Tires

    P. Automobile Transport Trailers

    1. Vinyl Sides

    2. Steel Braces

    3. Hydraulic Oils

    4. Tire Tracks

    5. Safety

    6. Time Commitment

    Q. Tow Trucks

    1. Beds

    2. Grease

    3. Handles

    4. Chrome

    5. Aluminum

    6. Booms

    7. Light Bars

    8. Decals

    9. Windows

    10. Etc.

    R. Exterminator Trucks

    1. Bed

    2. Chemicals

    3. Headaches

    4. Exterior

    5. Soaping

    6. Etc.

    S. Cable Company Trucks

    1. Beds

    2. Soaping

    3. Tool Boxes

    4. Etc.

    T. Catering Trucks

    1. Screens

    2. Vents

    3. Drying

    4. Counters

    5. Interiors

    6. Etc.

    U. Cement Trucks

    1. Muratic Acid

    2. Dirt/Mud

    3. Undercarriage

    4. Etc.

    V. Driving Schools

    1. Windows

    2. Quick Washes

    3. Passenger Seat

    4. Etc.

    W. Moving And Storage Companies

    1. Forty-Eight Foot Boxes

    2. Wheels

    3. Fronts/Backs

    4. Twelve Foot Tall

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