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The Winners Approach To Sales And Marketing: How The Pros Use Incremental Innovation To Win
Take two random companies “A” and “B”. They are both facing stiff competition and the marketing and sales budgets are fixed in stone; how would they go about increasing revenues?The marketing manage

p. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at

Medical Billing - Common On The Job Problems
If you're thinking of becoming a medical biller for a medical billing company, there are some things that you might want to know about some common problems before you decide to take the job. This is a ver

What does buying a fat pig have to do with your business? Stick with me and all will be revealed.

Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.

Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at c

I Bought a Router
No, not the kind to link computers to a network. The kind you use with woodworking projects. It was the fanciest router I had ever seen. Bought it, took it home and then I realized I hadn’t done a woodw

butcher shop to see how it's done.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

My tactical tool - or bacon - is email newsletters and marketing programs aimed at

If You Need Surgery, Call in the Surgeon
When you need a heart by-pass, you call in a cardiologist rather than a general practitioner. When you are in legal troubles, you consult a lawyer. When you have tax problems, you seek advice of a tax

in week after week to buy their bacon and ham and pork loin, after all.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

My tactical tool - or bacon - is email newsletters and marketing programs aimed at

The Buying Process - Understanding the Steps Every Customer Takes on the Path to a Deal
The four stages of a customer's buying process are: Need; Requirements; Solution; and Deal. I'll put each of these into context by relating them to a simple buying decision - choosing a bar of chocolate. Y

me.

And, maybe, he also could get customers to pay for a pig on the installment plan.

My tactical tool - or bacon - is email newsletters and marketing programs aimed at

Everyone Should Have a RED BALL in the Job Search
May I explain what about what a red ball means to me and how I counsel others as a career coach.A RED BALL is a symbol of what you can do and want, especially in a job search.Here are some us

p. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in the door with email, I can develop a client relationship that later allows me to sell the whole pig.

I designed my business this way from the start so I'd have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That's my fat pig.

Have you thought about your business that way? What's your fat pig?

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If you only had seconds to get your prospect's attention, what would you say? Real Estate Agents compete not only with other agents to capture the public's attention, but also other advertisers. This article is the first of several articles that will help the agent to get a prospect's attention.

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