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Add You - Should You Use an LLC for Your Small Business? Probably-and Here's Why
Marketing in the Face of Disaster: 7 Guidelines for Success
In the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. The impact of this devastation will undoubtedly continue for years to come, so many business owners are understandably nervous.But of course, life, as well as business, goes on and you must continue to contact existing and potential customers, or risk stormy weather of your own. How can you continue to promote your business, and at the same time, remain sensitive to disastrous events?Just this week, I faced this same problem. We were due to announce a new course offering to our existing subscribers and potential clients. The copy for our email broadcast was already written and ready to go. But I was hearing from colleagues that they were
collaborate with, for example, tells his clients that an LLC protects business owners from the worst case scenario—which in his mind is a “slip and fall” accident on the business property.In the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. The impact of this devastation will undoubtedly continue for years to come, so many business owners are understandably nervous.But of course, life, as well as business, goes on and you must continue to contact existing and potential customers, or risk stormy weather of your own. How can you continue to promote your business, and at the same time, remain sensitive to disastrous events?Just this week, I faced this same problem. We were due to announce a new course offering to our existing subscribers and potential clients. The copy for our email broadcast was already written and ready to go. But I was hearing from colleagues that they were
Where Business Ideas Come From
I was reading the local paper and came across a picture of the cleanest garage I ever saw. In addition to a picture of the garage there was a picture of a gentlemen, in his late 60's cleaning the cobwebs with an extension pole. I thought to myself I have never seen a garage so clean in my life. The accompanying article was discussing how this individual and another had painted and put cabinets in their garages, and how you could eat off this garage floor. Now we have all seen those storage cabinets for garages, but how many of us ever get them and if we do, don't we fill them up and then the garage goes back to looking like it did before we got them. Imagine if someone would come to your home, condo or townhouse and clean out, paint and organize that garage for you; and you would tell them how you want it done. I am not talking about those expensive ads we've all seen where they can come in and re-do
Accountants and attorneys love limited liability companies. But do limited liability companies—LLCs for short—really make sense for small business owners. Probably. And for two almost unknown reasons.I was reading the local paper and came across a picture of the cleanest garage I ever saw. In addition to a picture of the garage there was a picture of a gentlemen, in his late 60's cleaning the cobwebs with an extension pole. I thought to myself I have never seen a garage so clean in my life. The accompanying article was discussing how this individual and another had painted and put cabinets in their garages, and how you could eat off this garage floor. Now we have all seen those storage cabinets for garages, but how many of us ever get them and if we do, don't we fill them up and then the garage goes back to looking like it did before we got them. Imagine if someone would come to your home, condo or townhouse and clean out, paint and organize that garage for you; and you would tell them how you want it done. I am not talking about those expensive ads we've all seen where they can come in and re-do
The Big Legal Benefit of an LLC: Limited Liability…
The big legal benefit of an LLC is that limited liability companies provide all the same liability protection as a corporation—but with much less red tape. A regular corporation, for example, requires regular stockholders meetings, a board of directors, regular board meetings, and of course records of all these activities and bodies. But a limited liability company doesn’t.
This legal liability protection provided by an LLC can be extremely valuable. One local attorney I often collaborate with, for example, tells his clients that an LLC protects business owners from the worst case scenario—which in his mind is a “slip and fall” accident on the business property.
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Unlocking Hidden Profits in Your Business
Copyright 2005 Wayne McDonaldPractically every business article I come across talks about number crunching. Everything is broken down into ROI (rate of return), the value of each customer and the number of customers per month.Unfortunately, the most important factor left out of all these formulas is you --- the business person. If you have a poverty mentality or a fear of not having enough, then you will restrict the flow of income.As my friend Ida says, "Money is Easy." Creating more income or abundance in our lives is that simple, but most of us try to make it harder or more complicated than it is.The hardest thing about our relationship with money is giving up our idea of what that income is or where it will come from. We must focus on what it CAN BE. For example, most business people see a limited market filled with a lot of competition. Another example, a business person might
reasons.Copyright 2005 Wayne McDonaldPractically every business article I come across talks about number crunching. Everything is broken down into ROI (rate of return), the value of each customer and the number of customers per month.Unfortunately, the most important factor left out of all these formulas is you --- the business person. If you have a poverty mentality or a fear of not having enough, then you will restrict the flow of income.As my friend Ida says, "Money is Easy." Creating more income or abundance in our lives is that simple, but most of us try to make it harder or more complicated than it is.The hardest thing about our relationship with money is giving up our idea of what that income is or where it will come from. We must focus on what it CAN BE. For example, most business people see a limited market filled with a lot of competition. Another example, a business person might
The Big Legal Benefit of an LLC: Limited Liability…
The big legal benefit of an LLC is that limited liability companies provide all the same liability protection as a corporation—but with much less red tape. A regular corporation, for example, requires regular stockholders meetings, a board of directors, regular board meetings, and of course records of all these activities and bodies. But a limited liability company doesn’t.
This legal liability protection provided by an LLC can be extremely valuable. One local attorney I often collaborate with, for example, tells his clients that an LLC protects business owners from the worst case scenario—which in his mind is a “slip and fall” accident on the business property.
Writing Your Bio
In the traditional work environment we used resumes and cover letters to introduce ourselves. As a business owner we use a bio as a way of introducing who we are. You are not applying for a job but attracting ideal clients. To do this you have to step away from responsibilities and address your accomplishments through your skills and experience. Most bios are written in the third person. Some combine the third and first person by adding quotes of the person being written about. It can sometimes be difficult or feel strange for us to write about ourselves in the third person however it presents a more objective view rather than as someone blowing their own horn or being egotistical. When a potential client is touched by something in your bio, you will become much more tangible to them. Talk about who you are and what motivates you, express your passion for what you do. Include the
ion as a corporation—but with much less red tape. A regular corporation, for example, requires regular stockholders meetings, a board of directors, regular board meetings, and of course records of all these activities and bodies. But a limited liability company doesn’t.In the traditional work environment we used resumes and cover letters to introduce ourselves. As a business owner we use a bio as a way of introducing who we are. You are not applying for a job but attracting ideal clients. To do this you have to step away from responsibilities and address your accomplishments through your skills and experience. Most bios are written in the third person. Some combine the third and first person by adding quotes of the person being written about. It can sometimes be difficult or feel strange for us to write about ourselves in the third person however it presents a more objective view rather than as someone blowing their own horn or being egotistical. When a potential client is touched by something in your bio, you will become much more tangible to them. Talk about who you are and what motivates you, express your passion for what you do. Include the
This legal liability protection provided by an LLC can be extremely valuable. One local attorney I often collaborate with, for example, tells his clients that an LLC protects business owners from the worst case scenario—which in his mind is a “slip and fall” accident on the business property.
A Freelance Lifestyle - The Cons that Should Be Considered
If you are dissatisfied with your current career, you may be considering pursuing a freelance lifestyle. I love my life of a free agent and independent professional, but I would be remiss if I didn’t share some of the cons.Taking the Risk. There is always risk involved when we work for ourselves. Will we get enough work to sustain us and our bank account? Will we choose and/or find clients that are agreeable to work with? Will we do the level of work that our clients will be pleased with? I could go on for pages listing questions filled with doubt. My recommendation is to have faith in your abilities, realizing that if you love what you are doing, you have a strong chance that you will succeed. Risk comes with everything we do and can make what we do that much more exciting.Change Coupled with a Lack of Stability and a Regular Routine. If you have trouble dealing with change
of all these activities and bodies. But a limited liability company doesn’t.If you are dissatisfied with your current career, you may be considering pursuing a freelance lifestyle. I love my life of a free agent and independent professional, but I would be remiss if I didn’t share some of the cons.Taking the Risk. There is always risk involved when we work for ourselves. Will we get enough work to sustain us and our bank account? Will we choose and/or find clients that are agreeable to work with? Will we do the level of work that our clients will be pleased with? I could go on for pages listing questions filled with doubt. My recommendation is to have faith in your abilities, realizing that if you love what you are doing, you have a strong chance that you will succeed. Risk comes with everything we do and can make what we do that much more exciting.Change Coupled with a Lack of Stability and a Regular Routine. If you have trouble dealing with change
This legal liability protection provided by an LLC can be extremely valuable. One local attorney I often collaborate with, for example, tells his clients that an LLC protects business owners from the worst case scenario—which in his mind is a “slip and fall” accident on the business property.
Marketing And Patience
“Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin“The New Positioning. The Latest on the World’s #1 Business Strategy”One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book “Guerilla Advertising”, that many great advertising campaigns are abandoned much to early before they have a chance to produce great results.Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into the brain of the consumer. Bullying your way in may produce some short term results but given the way consumers think,
collaborate with, for example, tells his clients that an LLC protects business owners from the worst case scenario—which in his mind is a “slip and fall” accident on the business property.“Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin“The New Positioning. The Latest on the World’s #1 Business Strategy”One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book “Guerilla Advertising”, that many great advertising campaigns are abandoned much to early before they have a chance to produce great results.Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into the brain of the consumer. Bullying your way in may produce some short term results but given the way consumers think,
With an LLC as the business owner, so says my attorney friend, the “worst case scenario” is liquidation of the LLC. That liquidation means the people who own the LLC wind up with nothing—which isn’t good. But all the owners lose is what they’ve invested in the LLC.
In comparison, without an LLC, the business owner’s “worst case scenario” if there’s a “slip and fall” accident is that the owner can lose almost everything they own. In other words, the business owners could lose not only their investment in the business but many other assets as well.
Let me issue a caveat here, however. You may not get as much legal liability protection from an LLC as you want or hope. Say, for example, that you’re repairing the roof at the business locati
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