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Add You - This Thing Called Business
The ONE Way to Completely Eliminate Your Competition... FOREVER!
Are you worried about The Competition?That someone else is going to come along and steal away all your business?HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.Not if you don’t want it to.See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.You’re “thee,” consultant for paint shops, not merely “a” consultant in general.You’re FIRST and FOCUSED.Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what wou
is a dangerous thing.Are you worried about The Competition?That someone else is going to come along and steal away all your business?HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.Not if you don’t want it to.See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.You’re “thee,” consultant for paint shops, not merely “a” consultant in general.You’re FIRST and FOCUSED.Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what wou
Promote your Business with the Right Logo!
A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. Therefore considerable attention should be paid by the brand owners to develop and create an image that besides being unique will stand the test of time – Remember a logo will outlive people, products and services and exist as long as a company continues to operate.Background:The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way.The three different aspe
The explosion of information has led to an explosion of confusion. Confusion as it relates to business is a dangerous thing.<A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies. Therefore considerable attention should be paid by the brand owners to develop and create an image that besides being unique will stand the test of time – Remember a logo will outlive people, products and services and exist as long as a company continues to operate.Background:The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way.The three different aspe
5 Marketing Moves for Business Success
Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of the
ion has led to an explosion of confusion. Confusion as it relates to business is a dangerous thing.Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.Wow. Sounds complicated, huh? I’m going to try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of the
The Stuff You're Stepping In Could Be Your Silver Lining
In 1859, miners around Mt. Davidson, Nevada were panning and slucing 18 hours a day for enough gold to pay for grub and drinks. They were hampered in their mining by blue clay. The blue stuff clogged their equipment, interferred with their efforts and made mining for gold darn near impossible.Finally, one man had the dreaded, awful, ugly, blue stuff assayed. To his surprise the results estimated the blue stuff's worth at $3,000 a ton! The blue clay was extremely rich silver ore.News spread fast and speculators headed to Nevada. One miner didn't get the news soon enough. He sold his claim for $450 and ran through the streets laughing and proclaiming that he had tricked the Californians.He ended out his career as
n of confusion. Confusion as it relates to business is a dangerous thing.In 1859, miners around Mt. Davidson, Nevada were panning and slucing 18 hours a day for enough gold to pay for grub and drinks. They were hampered in their mining by blue clay. The blue stuff clogged their equipment, interferred with their efforts and made mining for gold darn near impossible.Finally, one man had the dreaded, awful, ugly, blue stuff assayed. To his surprise the results estimated the blue stuff's worth at $3,000 a ton! The blue clay was extremely rich silver ore.News spread fast and speculators headed to Nevada. One miner didn't get the news soon enough. He sold his claim for $450 and ran through the streets laughing and proclaiming that he had tricked the Californians.He ended out his career as
Good Company or Bad Company: How Can You Tell?
When considering a job offer, how can you be sure that you’re joining a good company and not a bad company?The worst career decision I made early in my career was leaving one job that wasn’t really going anywhere (it was a good company but the job was boring) to a bad company where the job ended up being worse than the one I’d left.I should have trusted my gut and listened to what it was telling me.I ended up leaving this company after 8 weeks and shortly thereafter, I became a recruiter. So in that regard, things ended up ok but I could have saved myself some grief if I’d paid more attention to what I saw during the interview process.Here is some advice regarding how you can ensure you are joining a good company an
as it relates to business is a dangerous thing.When considering a job offer, how can you be sure that you’re joining a good company and not a bad company?The worst career decision I made early in my career was leaving one job that wasn’t really going anywhere (it was a good company but the job was boring) to a bad company where the job ended up being worse than the one I’d left.I should have trusted my gut and listened to what it was telling me.I ended up leaving this company after 8 weeks and shortly thereafter, I became a recruiter. So in that regard, things ended up ok but I could have saved myself some grief if I’d paid more attention to what I saw during the interview process.Here is some advice regarding how you can ensure you are joining a good company an
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day’s news.In an in-depth interview with a veteran news editor and journalist I posed the question “ What makes a good media release?” Here are his 7 tips in identifyin
is a dangerous thing.What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day’s news.In an in-depth interview with a veteran news editor and journalist I posed the question “ What makes a good media release?” Here are his 7 tips in identifyin
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