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Add You - Profile of a New Business – A Working Mum's Success
Marketing Mimics Life
Clich?s. We’ve all heard them...and hear some of them so often that we categorize them as tired, stale old sayings. But, the fact is, particularly in both life and in small business marketing, that there is a validated truth in these commonly applicable and very popular clich?s.So, just HOW does marketing mimic life? How do the clich?s that are true in life itself pertain to marketing your small business?Here are six clich?s showing how the same truisms that resonate in life also resonate in marketing your small business.Clich? Number 1: You NEVER get a second chance to make a first impression.There's NEVER been a more truthful saying—whether it has to do with life or marketing. Your image is absolutely EVERYTHING. If you begin with a bad first impression, then prospects will, most likely, always see you that way.Case in point: Remember the kid in your class whose mom wore a bathrobe and curlers in her hair when she dropped him off at school? Remember? How can you ever forget her? It doesn't matter whose mom she was, where you saw her, or if she was the PTA president. Whenever you saw that lady, you had a flashback of that fuzzy pink robe and all those hair cu
There are few things as heart wrenching to a new mother as the choice between staying at home with the baby, and losing income, social input, the esClich?s. We’ve all heard them...and hear some of them so often that we categorize them as tired, stale old sayings. But, the fact is, particularly in both life and in small business marketing, that there is a validated truth in these commonly applicable and very popular clich?s.So, just HOW does marketing mimic life? How do the clich?s that are true in life itself pertain to marketing your small business?Here are six clich?s showing how the same truisms that resonate in life also resonate in marketing your small business.Clich? Number 1: You NEVER get a second chance to make a first impression.There's NEVER been a more truthful saying—whether it has to do with life or marketing. Your image is absolutely EVERYTHING. If you begin with a bad first impression, then prospects will, most likely, always see you that way.Case in point: Remember the kid in your class whose mom wore a bathrobe and curlers in her hair when she dropped him off at school? Remember? How can you ever forget her? It doesn't matter whose mom she was, where you saw her, or if she was the PTA president. Whenever you saw that lady, you had a flashback of that fuzzy pink robe and all those hair cu
Employee Benefits for the Small Business - What to Offer
Employee benefits are a crucial piece of getting quality employees to work for your small business. In most cases, the small business owner cannot afford to offer many benefits due to the cost to the small business owner.As a small business owner, you can offer some incentives to employees to get quality employees to work for you.1. Hours of operation are critical to a small business. You need employee availability when your customers or potential customers are available. However, you could offer your employees flex time or reduced hours on Friday (the day most folks would like to take off). You might post your hours from 9-5, Monday through Thursday and 9-3 on Friday. The extra two hours off on Friday actually increases productivity the rest of the week.2. Employee lunches are critical to productivity. If you give an hour, make the employee take and hour. If you give 30 minutes, make the employee take 30 minutes. We all need a break from the everyday routine to rejuvenate.3. Holiday pay is up to the employer, If you can afford it, give it. It is a small price to pay for productivity the rest of the time.4. Sick days, even if minimal, are an in
Taking the plunge is not a decision to be made lightly. My motivation came from the desire to spend as much time as possible with my son. What your motivation may be is up to you, but it must be strong. Owning your own business is hard work, and you must be sure you really want it. I’m not going to talk here about the qualities needed for success, and many other people wax lyrical on what is needed. I’ll give you an indication of how I got here, and where I’m going next, as a guide to how it can be done. It’s not the right way, or the only way, it’s my way. So far it’s going well.Employee benefits are a crucial piece of getting quality employees to work for your small business. In most cases, the small business owner cannot afford to offer many benefits due to the cost to the small business owner.As a small business owner, you can offer some incentives to employees to get quality employees to work for you.1. Hours of operation are critical to a small business. You need employee availability when your customers or potential customers are available. However, you could offer your employees flex time or reduced hours on Friday (the day most folks would like to take off). You might post your hours from 9-5, Monday through Thursday and 9-3 on Friday. The extra two hours off on Friday actually increases productivity the rest of the week.2. Employee lunches are critical to productivity. If you give an hour, make the employee take and hour. If you give 30 minutes, make the employee take 30 minutes. We all need a break from the everyday routine to rejuvenate.3. Holiday pay is up to the employer, If you can afford it, give it. It is a small price to pay for productivity the rest of the time.4. Sick days, even if minimal, are an in
There are few things as heart wrenching to a new mother as the choice between staying at home with the baby, and losing income, social input, the est
Shop On The Go With Vending Machines
A vending machine is a mechanical and self-operating machine, which dispenses a product whenever a customer inserts money into it. Vending machines include a currency detector, which confirms whether the amount of money deposited is enough to purchase the desired item.Vending machines are generally placed in busy and high-traffic locations including: in or near restrooms, in break rooms, next to entrances or exits, by coffee makers, next to change machines, next to listening stations at music stores, next to water fountains, nearby the receptionist area, next to other vending machines, next to cash registers, or near waiting areas.The types of products sold through vending machines vary. In western countries such as the U.S., vending machines commonly sell snacks, beverages, newspapers or even instant photos. Vending machines may even sell alcoholic drinks and cigarettes though this is no longer encouraged because of underage buyers.In Japan, vending machines are widely used because of its highly mobile population that prefers to shop on the go on foot or by bicycle. In fact, Japan has the highest number of vending machines per capita, with about one machine for every 23 pe
motivation may be is up to you, but it must be strong. Owning your own business is hard work, and you must be sure you really want it. I’m not going to talk here about the qualities needed for success, and many other people wax lyrical on what is needed. I’ll give you an indication of how I got here, and where I’m going next, as a guide to how it can be done. It’s not the right way, or the only way, it’s my way. So far it’s going well.A vending machine is a mechanical and self-operating machine, which dispenses a product whenever a customer inserts money into it. Vending machines include a currency detector, which confirms whether the amount of money deposited is enough to purchase the desired item.Vending machines are generally placed in busy and high-traffic locations including: in or near restrooms, in break rooms, next to entrances or exits, by coffee makers, next to change machines, next to listening stations at music stores, next to water fountains, nearby the receptionist area, next to other vending machines, next to cash registers, or near waiting areas.The types of products sold through vending machines vary. In western countries such as the U.S., vending machines commonly sell snacks, beverages, newspapers or even instant photos. Vending machines may even sell alcoholic drinks and cigarettes though this is no longer encouraged because of underage buyers.In Japan, vending machines are widely used because of its highly mobile population that prefers to shop on the go on foot or by bicycle. In fact, Japan has the highest number of vending machines per capita, with about one machine for every 23 pe
There are few things as heart wrenching to a new mother as the choice between staying at home with the baby, and losing income, social input, the es
Confessions of a Serial Salesperson
When the Judge was presented with the business development evidence, Taylor Success confessed and was clearly identified as the responsible individual for sales growth. Taylor Success was easily tracked down when we followed the trail of consistent sales contacts. It was clear that Taylor Success was following a sales action plan and responsible for the highest serial sales in history.The Pattern of Serial SellingWhen we asked satisfied clients about their experience with Taylor Success, the alleged sales person, they identified the solution selling path of success as the primary reason for doing business. Many of the clients were actively pursued even when they weren’t ready to purchase. This evidence substantiated the long term sales plan Taylor Success executed over months of contacts with potential clients.Top of Mind Sales StrategyThe best practices of this serial seller maintained top of mind awareness in the psyche of potential clients. This sales drip system was balanced and consistent making it easy for potential clients to remember Taylor Success. When the time came for clients to purchase, they felt compelled to purchase from this serial sale
to talk here about the qualities needed for success, and many other people wax lyrical on what is needed. I’ll give you an indication of how I got here, and where I’m going next, as a guide to how it can be done. It’s not the right way, or the only way, it’s my way. So far it’s going well.When the Judge was presented with the business development evidence, Taylor Success confessed and was clearly identified as the responsible individual for sales growth. Taylor Success was easily tracked down when we followed the trail of consistent sales contacts. It was clear that Taylor Success was following a sales action plan and responsible for the highest serial sales in history.The Pattern of Serial SellingWhen we asked satisfied clients about their experience with Taylor Success, the alleged sales person, they identified the solution selling path of success as the primary reason for doing business. Many of the clients were actively pursued even when they weren’t ready to purchase. This evidence substantiated the long term sales plan Taylor Success executed over months of contacts with potential clients.Top of Mind Sales StrategyThe best practices of this serial seller maintained top of mind awareness in the psyche of potential clients. This sales drip system was balanced and consistent making it easy for potential clients to remember Taylor Success. When the time came for clients to purchase, they felt compelled to purchase from this serial sale
There are few things as heart wrenching to a new mother as the choice between staying at home with the baby, and losing income, social input, the es
Taking Charge During An Interview!
Perhaps you’ve found yourself in the position of seeking a new position due to a layoff, cutback or downsizing and are now facing the interviewing process. As scary as that may seem, one of the most critical points to remember is that just because you’re sitting in the seat opposite the potential employer doesn't mean you have no control. There are a number of ways for making the interview a more equal experience and the first starts with knowing you have the right to ask questions.Come Prepared!Although it’s not a good idea to monopolize the interview, asking questions shows your interest in the position therefore it’s a good idea to prepare a few questions beforehand. By doing some research about the company you show the interviewer that you’re really a knowledgeable and serious applicant.What You Shouldn’t Say During and Interview!If you've not had a chance to ask your own specific questions during the interview simply wait until near the end of the meeting and suggest that you have a few questions. But use caution by keeping the conversation strictly professional. The interviewer is forming an opinion about you so make sure you don’t say anything that could b
ere, and where I’m going next, as a guide to how it can be done. It’s not the right way, or the only way, it’s my way. So far it’s going well.Perhaps you’ve found yourself in the position of seeking a new position due to a layoff, cutback or downsizing and are now facing the interviewing process. As scary as that may seem, one of the most critical points to remember is that just because you’re sitting in the seat opposite the potential employer doesn't mean you have no control. There are a number of ways for making the interview a more equal experience and the first starts with knowing you have the right to ask questions.Come Prepared!Although it’s not a good idea to monopolize the interview, asking questions shows your interest in the position therefore it’s a good idea to prepare a few questions beforehand. By doing some research about the company you show the interviewer that you’re really a knowledgeable and serious applicant.What You Shouldn’t Say During and Interview!If you've not had a chance to ask your own specific questions during the interview simply wait until near the end of the meeting and suggest that you have a few questions. But use caution by keeping the conversation strictly professional. The interviewer is forming an opinion about you so make sure you don’t say anything that could b
There are few things as heart wrenching to a new mother as the choice between staying at home with the baby, and losing income, social input, the es
Warming Up for the Stadium Pitch
Imagine standing on the field of a stadium packed with 100,000 people. Every one of them is a potential customer, and in front of you a microphone waits. Your task is to deliver your sales pitch to every single person there.As you reach for the microphone, the murmurs subside. The stadium is silent. The vast field and towering stadium consume you like a hollowed crater. You wonder if your nerves will be heard in the echo of your words.The audience waits, their eyes intently on you. Instant success waits on the other side of the words you are about to speak. This is your moment. Are you ready?Chances are you would be more than just nervous if given an opportunity like this today. You would be inadequately prepared.The reason is two-fold: you do not understand your message well enough, and you have never thought about the best way to deliver that message. Relax, both can be fixed with proper thought and practice. Once you fix these shortfalls, you’ll find that developing the perfect stadium pitch is easy.Start by taking the time to sit down with your message. Grab a cup of coffee and a legal pad and sit in front of your product. Just stare at it and
There are few things as heart wrenching to a new mother as the choice between staying at home with the baby, and losing income, social input, the esteem of a career and contact with the world at large, and going back to work, being well off, but coping with the guilt of separation and the fear of missing so many important developments in your child’s life. This is the choice I faced two years ago when pregnant with my first child. My choice may have been easier as I was disillusioned with my career and wanted a change of direction, but the fear of going it alone and severing the ties to financial security just when you need it most was no less real.Imagine standing on the field of a stadium packed with 100,000 people. Every one of them is a potential customer, and in front of you a microphone waits. Your task is to deliver your sales pitch to every single person there.As you reach for the microphone, the murmurs subside. The stadium is silent. The vast field and towering stadium consume you like a hollowed crater. You wonder if your nerves will be heard in the echo of your words.The audience waits, their eyes intently on you. Instant success waits on the other side of the words you are about to speak. This is your moment. Are you ready?Chances are you would be more than just nervous if given an opportunity like this today. You would be inadequately prepared.The reason is two-fold: you do not understand your message well enough, and you have never thought about the best way to deliver that message. Relax, both can be fixed with proper thought and practice. Once you fix these shortfalls, you’ll find that developing the perfect stadium pitch is easy.Start by taking the time to sit down with your message. Grab a cup of coffee and a legal pad and sit in front of your product. Just stare at it and
At the time, I had a hobby. I liked making jewellery from beads. The beads in m
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