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    Five Steps to Spark New Business
    Do you resent getting spam email and junk faxes as much as you used to resent telemarketing solicitations during your dinnertime? If you feel that strongly about it, it’s a safe bet that the majority of your clients and prospects fell the same way. Your challenge is to create informative “touches” that will help open the door to your new customers and not fuel this resentment.If frequent, informative messages are effective in building more business, how do you actually get your customers and prospects to re

    The area of the country will also be a big clue as to what can be expected in expenses. In FL taxes can be extremely high. This is also true in CA. Many times a tax expense in CA or FL will change dramatically from before it was purchased. The reason for this is that CA and FL adjusts property taxes based on the date of sale. Once title is transferred, the new tax adjustment is set in place.

    The job of the realtor: to show the property in its best light. The job of the buyer: to sort through the nonsense to find the real value of the property.

    The thing to remember is, benefit. People will be motivated by what benefits them the most. Start to think like a property owner, instead of a buyer, and you may find yourself one step ahead of the game.

    How to Create a Poor Publication: Six Ways to Brand Yourself as an Amateur
    Whether you’re selling a product, service or building web site traffic, creating a web-based or print publication will help build your subscriber and customer base. A well-designed, well written communication will inspire, motivate and attract repeat customers. Unfortunately, a poorly designed one can have the opposite effect. There are plenty of professional looking ebooks, magazines, newsletters and ezines available for your customers to subscribe to or purchase. Using some of the tips below will help you portr
    It is not uncommon for owners to under-report income and over-report expenses. This is especially true when it comes to filing taxes. The net operating income number is the key number in multifamily investments. This number is used to determine value, profitability, and overall strength of the multifamily unit.

    Net operating income is the gross income less the operating expenses. Depreciation and mortgage interest are not considered in the calculation. A different calculation will be used with consideration to proposed mortgage payments to determine a maximum loan size. This called a “Debt Service Coverage Ratio” calculation.

    It is typical of the industry to consider the following expenses as "operating expenses."

    Real Estate Taxes
    Property Insurance
    Utilities
    Repairs and Maintenance
    Janitorial
    Interior/Exterior Decorating (Usually applies to Apartments)
    Management

    Too many times I am looking at deals where the borrower has fallen in love with a particular property. The realtor has provided them with a pro forma displaying excellent cash flow with no down side. The buyer is all set with their down payment money and is just waiting for me to flip the magic funding button so they can reap the endless benefits of their investment property.

    The first thing I explain to these borrowers is the fact that the numbers they were provided were not real. They often show what income the park could generate at full occupancy with increased rents. This may be helpful to some investors looking for upside potential, but a lender sees it as completely useless. A lender’s best clue to how a property will perform in the future is to look at how it has performed in the past. Lenders have special filtering goggles that only allow them to see a number representing risk. They don’t look at hopes, dreams, or speculation. For the most part a lender wants to see that a property has cash flow to support normal expenses including loan payments with a little cash left over. Cash flow is key to any conventional finance program.

    So we throw out the pro forma information and collect up to 3 years of actual income/expense statements. After we have what we would think to be real numbers, we start to sort information further. Park owners will, more so than not, include expenses such as car insurance, health insurance, gas, bank charges, etc. These are usually considered to be outside the definition of operating expenses. Lenders are looking for “normal” operating expenses. Expenses that are required for the park to run, normally, are looked at. Some is left to interpretation, but these numbers become easier to filter out as you become experienced in the buying process.

    The expense ratio for a mobile home park will usually be about 20%-35% of the gross income. Park-owned mobiles, master-metered utilities, miscellaneous amenities, etc. are factors that will send the ratio to the higher end of the spectrum. Individually metered utilities, tenant-owned mobiles, etc. tend to mitigate expenses.

    The area of the country will also be a big clue as to what can be expected in expenses. In FL taxes can be extremely high. This is also true in CA. Many times a tax expense in CA or FL will change dramatically from before it was purchased. The reason for this is that CA and FL adjusts property taxes based on the date of sale. Once title is transferred, the new tax adjustment is set in place.

    The job of the realtor: to show the property in its best light. The job of the buyer: to sort through the nonsense to find the real value of the property.

    The thing to remember is, benefit. People will be motivated by what benefits them the most. Start to think like a property owner, instead of a buyer, and you may find yourself one step ahead of the game. O

    Your First Job
    “Your first job is an extension of your education”Fresh out of college. Loads of dreams. A whole new world waiting to be explored. And you are just waiting to put all those fat books you have spent the last few years studying into practice. Self-assured and confident yet anxious about the new world ahead. To make all those castles in the air real…with your very first job.Like every other first experience, the first job is one experience which you wouldn’t remember to forget. The experience could make
    erty Insurance
    Utilities
    Repairs and Maintenance
    Janitorial
    Interior/Exterior Decorating (Usually applies to Apartments)
    Management

    Too many times I am looking at deals where the borrower has fallen in love with a particular property. The realtor has provided them with a pro forma displaying excellent cash flow with no down side. The buyer is all set with their down payment money and is just waiting for me to flip the magic funding button so they can reap the endless benefits of their investment property.

    The first thing I explain to these borrowers is the fact that the numbers they were provided were not real. They often show what income the park could generate at full occupancy with increased rents. This may be helpful to some investors looking for upside potential, but a lender sees it as completely useless. A lender’s best clue to how a property will perform in the future is to look at how it has performed in the past. Lenders have special filtering goggles that only allow them to see a number representing risk. They don’t look at hopes, dreams, or speculation. For the most part a lender wants to see that a property has cash flow to support normal expenses including loan payments with a little cash left over. Cash flow is key to any conventional finance program.

    So we throw out the pro forma information and collect up to 3 years of actual income/expense statements. After we have what we would think to be real numbers, we start to sort information further. Park owners will, more so than not, include expenses such as car insurance, health insurance, gas, bank charges, etc. These are usually considered to be outside the definition of operating expenses. Lenders are looking for “normal” operating expenses. Expenses that are required for the park to run, normally, are looked at. Some is left to interpretation, but these numbers become easier to filter out as you become experienced in the buying process.

    The expense ratio for a mobile home park will usually be about 20%-35% of the gross income. Park-owned mobiles, master-metered utilities, miscellaneous amenities, etc. are factors that will send the ratio to the higher end of the spectrum. Individually metered utilities, tenant-owned mobiles, etc. tend to mitigate expenses.

    The area of the country will also be a big clue as to what can be expected in expenses. In FL taxes can be extremely high. This is also true in CA. Many times a tax expense in CA or FL will change dramatically from before it was purchased. The reason for this is that CA and FL adjusts property taxes based on the date of sale. Once title is transferred, the new tax adjustment is set in place.

    The job of the realtor: to show the property in its best light. The job of the buyer: to sort through the nonsense to find the real value of the property.

    The thing to remember is, benefit. People will be motivated by what benefits them the most. Start to think like a property owner, instead of a buyer, and you may find yourself one step ahead of the game.

    Market Timing As An Art Form
    Market timing is like a piece of art evolving towards its final destiny. Companies spend millions of dollars isolating focus groups to determine whether or not an idea has an end home or customer loyalty potential. The complexities and comparative analysis to current market conditions and overall past performance for like products is enormous. You can have the most creative idea backed by a company that can take your baby to the market but if it the economy is going in the wrong direction and you are selling di
    some investors looking for upside potential, but a lender sees it as completely useless. A lender’s best clue to how a property will perform in the future is to look at how it has performed in the past. Lenders have special filtering goggles that only allow them to see a number representing risk. They don’t look at hopes, dreams, or speculation. For the most part a lender wants to see that a property has cash flow to support normal expenses including loan payments with a little cash left over. Cash flow is key to any conventional finance program.

    So we throw out the pro forma information and collect up to 3 years of actual income/expense statements. After we have what we would think to be real numbers, we start to sort information further. Park owners will, more so than not, include expenses such as car insurance, health insurance, gas, bank charges, etc. These are usually considered to be outside the definition of operating expenses. Lenders are looking for “normal” operating expenses. Expenses that are required for the park to run, normally, are looked at. Some is left to interpretation, but these numbers become easier to filter out as you become experienced in the buying process.

    The expense ratio for a mobile home park will usually be about 20%-35% of the gross income. Park-owned mobiles, master-metered utilities, miscellaneous amenities, etc. are factors that will send the ratio to the higher end of the spectrum. Individually metered utilities, tenant-owned mobiles, etc. tend to mitigate expenses.

    The area of the country will also be a big clue as to what can be expected in expenses. In FL taxes can be extremely high. This is also true in CA. Many times a tax expense in CA or FL will change dramatically from before it was purchased. The reason for this is that CA and FL adjusts property taxes based on the date of sale. Once title is transferred, the new tax adjustment is set in place.

    The job of the realtor: to show the property in its best light. The job of the buyer: to sort through the nonsense to find the real value of the property.

    The thing to remember is, benefit. People will be motivated by what benefits them the most. Start to think like a property owner, instead of a buyer, and you may find yourself one step ahead of the game.

    Selling With A Commitment Objective
    Our recent research shows that nearly 80% of salespeople do not understand what their primary purpose is. Your principle mission is to Gain Commitment. The confusion stems from the variety of tasks we as salespeople are asked to perform. The end result is that 62% of salespeople make calls where there is no attempt at Gaining Commitment.One of the most important reasons why this occurs is most salespeople do not establish what we call a Commitment Objective for every sales call. This is the number one m
    will, more so than not, include expenses such as car insurance, health insurance, gas, bank charges, etc. These are usually considered to be outside the definition of operating expenses. Lenders are looking for “normal” operating expenses. Expenses that are required for the park to run, normally, are looked at. Some is left to interpretation, but these numbers become easier to filter out as you become experienced in the buying process.

    The expense ratio for a mobile home park will usually be about 20%-35% of the gross income. Park-owned mobiles, master-metered utilities, miscellaneous amenities, etc. are factors that will send the ratio to the higher end of the spectrum. Individually metered utilities, tenant-owned mobiles, etc. tend to mitigate expenses.

    The area of the country will also be a big clue as to what can be expected in expenses. In FL taxes can be extremely high. This is also true in CA. Many times a tax expense in CA or FL will change dramatically from before it was purchased. The reason for this is that CA and FL adjusts property taxes based on the date of sale. Once title is transferred, the new tax adjustment is set in place.

    The job of the realtor: to show the property in its best light. The job of the buyer: to sort through the nonsense to find the real value of the property.

    The thing to remember is, benefit. People will be motivated by what benefits them the most. Start to think like a property owner, instead of a buyer, and you may find yourself one step ahead of the game.

    How to Handle Sales Objections
    Embrace the objections of your prospects and customers. Right now and over the next few weeks, consider the regular objections you get from prospects as a positive step as well as an inevitable way to generate increased business. Objections confirm a certain level of desire for your product or service and actually help you to better assess the next steps that you should take in a sales process. For the prospect, it's how you respond to these objections that help them determine whether or not to bu

    The area of the country will also be a big clue as to what can be expected in expenses. In FL taxes can be extremely high. This is also true in CA. Many times a tax expense in CA or FL will change dramatically from before it was purchased. The reason for this is that CA and FL adjusts property taxes based on the date of sale. Once title is transferred, the new tax adjustment is set in place.

    The job of the realtor: to show the property in its best light. The job of the buyer: to sort through the nonsense to find the real value of the property.

    The thing to remember is, benefit. People will be motivated by what benefits them the most. Start to think like a property owner, instead of a buyer, and you may find yourself one step ahead of the game. Once you have analyzed many deals, it will become easier to spot numbers that are probably an incorrect reflection of operation. I suggest getting out to shop, shop, shop. See what's out there. It will come together as time goes on, and experience has begun to weigh in your favor.

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