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    Product Positioning for Enterprise Software and Information Technology Companies
    Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it’s remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should be:1. Believab
    ipment repairs, food and other raw material expenses, hotel, meals, fuel (if you are purchasing items such as charcoal or propane) and of course a miscellaneous category.

    The key behind the success of the system is to ensure that every time a receipt is obtained it is placed in the appropriate compartment in the accordion folder as soon as it is received. Placing receipts in wallets, shirt or pan

    Second Dose Of Marketing Vitamins
    Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that can make a real difference in your business and in your life.2. Hold a monthly session with
    Keeping track of expenses in any business can be a very frustrating exercise and even more exasperating for a business that is on wheels and moves to numerous locations throughout a state and/or country.

    Food concession operators face this challenge each and ever day.

    Small expenses such as gas, a refill of propane, a container of cooking oil or something as simple as a new mop can, over a period of a year add up to hundreds of receipts and even more important thousands of dollars.

    The use of credit cards does not solve the problem, as credit card statements do not delineate expenses sufficiently for tax purposes.

    To help solve the challenge of ensuring that all expenses are properly accounted for requires a two pronged approach.

    1. The first and most important is a commitment by all those incurring the expenses to follow the procedure that is set in place to handle the receipts. It is very easy to apply the procrastinators’ concept of “I will do it later”. If you apply this attitude, the system will not work. There must be diligence and a commitment by all those involved to ensure that the system will work.

    2. The second is the system. I highly recommend the use of an accordion file. Accordion files are relatively small, inexpensive, reusable and most will fit in a glove compartment and allow for filing receipts in a somewhat systematic order. Most accordion files use a number or other heading to define each of the pockets within the folder. I recommend that each of the compartments is labeled with an expense heading. A compartment for gas receipts, equipment repairs, food and other raw material expenses, hotel, meals, fuel (if you are purchasing items such as charcoal or propane) and of course a miscellaneous category.

    The key behind the success of the system is to ensure that every time a receipt is obtained it is placed in the appropriate compartment in the accordion folder as soon as it is received. Placing receipts in wallets, shirt or pan

    Don't Let Rattlesnakes Scare You
    Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle of Sierra Nevada Mountains of California. The terrain here is rocky, hilly and rugged, and is covered with a mixture of pine, oak, and manzanita trees. The view while running this trail is spectacular
    eriod of a year add up to hundreds of receipts and even more important thousands of dollars.

    The use of credit cards does not solve the problem, as credit card statements do not delineate expenses sufficiently for tax purposes.

    To help solve the challenge of ensuring that all expenses are properly accounted for requires a two pronged approach.

    1. The first and most important is a commitment by all those incurring the expenses to follow the procedure that is set in place to handle the receipts. It is very easy to apply the procrastinators’ concept of “I will do it later”. If you apply this attitude, the system will not work. There must be diligence and a commitment by all those involved to ensure that the system will work.

    2. The second is the system. I highly recommend the use of an accordion file. Accordion files are relatively small, inexpensive, reusable and most will fit in a glove compartment and allow for filing receipts in a somewhat systematic order. Most accordion files use a number or other heading to define each of the pockets within the folder. I recommend that each of the compartments is labeled with an expense heading. A compartment for gas receipts, equipment repairs, food and other raw material expenses, hotel, meals, fuel (if you are purchasing items such as charcoal or propane) and of course a miscellaneous category.

    The key behind the success of the system is to ensure that every time a receipt is obtained it is placed in the appropriate compartment in the accordion folder as soon as it is received. Placing receipts in wallets, shirt or pan

    Performance Metrics - Create a PNL Statement for Analysis
    Performance metrics need to be tracked diligently. This is never more the case than with networking activities. Many computer consultants know they should be tracking specific performance metrics but fail to have a system to actually do so.A Profit and Loss type method for tracking performance metrics works quite nicely. By setting up a PNL statem
    tment by all those incurring the expenses to follow the procedure that is set in place to handle the receipts. It is very easy to apply the procrastinators’ concept of “I will do it later”. If you apply this attitude, the system will not work. There must be diligence and a commitment by all those involved to ensure that the system will work.

    2. The second is the system. I highly recommend the use of an accordion file. Accordion files are relatively small, inexpensive, reusable and most will fit in a glove compartment and allow for filing receipts in a somewhat systematic order. Most accordion files use a number or other heading to define each of the pockets within the folder. I recommend that each of the compartments is labeled with an expense heading. A compartment for gas receipts, equipment repairs, food and other raw material expenses, hotel, meals, fuel (if you are purchasing items such as charcoal or propane) and of course a miscellaneous category.

    The key behind the success of the system is to ensure that every time a receipt is obtained it is placed in the appropriate compartment in the accordion folder as soon as it is received. Placing receipts in wallets, shirt or pan

    Who Are You -- Can I Trust You?
    Organized crime aside, beating a prospect over the head is not a reasonable sales tactic. Years ago I was taught that in order to make a withdrawal, I first had to make a deposit; maybe many deposits – depending on my immediate request.This theory should apply to our sales and marketing strategies. When we make a sales call we want something -- and
    use of an accordion file. Accordion files are relatively small, inexpensive, reusable and most will fit in a glove compartment and allow for filing receipts in a somewhat systematic order. Most accordion files use a number or other heading to define each of the pockets within the folder. I recommend that each of the compartments is labeled with an expense heading. A compartment for gas receipts, equipment repairs, food and other raw material expenses, hotel, meals, fuel (if you are purchasing items such as charcoal or propane) and of course a miscellaneous category.

    The key behind the success of the system is to ensure that every time a receipt is obtained it is placed in the appropriate compartment in the accordion folder as soon as it is received. Placing receipts in wallets, shirt or pan

    Go Beyond Hearing and Listen, Listen, Listen
    If we listened twice as much as we talked, we would be a lot further down the road to success. People sometimes think I am very quiet when they first meet me. Those that know me are aware that I am quite the opposite. When I am in a setting where I do not know anyone, I spend my time listening to conversations. I pick up good information about most people a
    ipment repairs, food and other raw material expenses, hotel, meals, fuel (if you are purchasing items such as charcoal or propane) and of course a miscellaneous category.

    The key behind the success of the system is to ensure that every time a receipt is obtained it is placed in the appropriate compartment in the accordion folder as soon as it is received. Placing receipts in wallets, shirt or pants pockets or leaving it in the store bag with the intent of accounting for it in the evening will not work. That is why it is important that the accordion file be placed in a convenient location such as the glove compartment.

    If you can log the expenses into a computer spreadsheet or other type of accounting system ever month then you can reuse the accordion file on a monthly basis. If you utilize the services of a bookkeeper, it may be wise to use a new accordion file for each and every month. That will allow you to deliver the receipts to the bookkeeper at year end in a manner which will allow that individual to easily compute your yearly expenses, saving you additional expense.

    Having a system in place to properly account for all expenses can save concession operators hundreds of dollars in tax each and every year.

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