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What Do Others Say About Your Meetings?
Most executives truly believe that they know how to lead effective meetings.At least that's what they'll tell you.But if you ask a member of their staff, the response may be nervous laughter. Or a cough. Or maybe a letter like this one."Years ago I worked for a man who LOVED meetings. The more we had and the longer they took, the happier he was. I, on the other hand, hate going to meetings. Bad meetings are an ENORMOUS, frustrating waste of time.I lived in San Diego near my principle office, and all the meetings were held

e I know how to market more effectively, but we'll use 100 for this calculation.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all. Advertising and Marketing on a Small Budget; Delivering the Message
Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient you can do that the smarter you are and the better marketer you will be.Are you spending more than you would like on Advertising? Would you like to cut costs and save money? Do you believe that you can deliver your message for less?Well, that should be your goal, even if you decide to u

The truth is, when you try and be everything to everyone, you spread yourself so thin, that you end up being, nothing to no-one.

Proceed with caution - One stop shops are for the big boys. The big players, with huge budgets to spend on marketing. In small business, the trick is to do exactly the opposite to one stop shops. And that is to specialize and become exceptionally good at this area.

Specializing means better focus on one area. It allows you to research deeper and become an expert in that area. Experts are usually paid much more. An example is an Electrician turned Home Theater Specialist. By doing this the Electrician increased his rates by 40% overnight!

Specialists are, on average, more profitable and attract customers faster. But how do you decide what to specialize in, and, if you will survive?

For example: Number of customers I believe will require my service = 300. Competitors = 3. Therefore my potential market is 300 divided by 3 = 100. It will probably be more, because I know how to market more effectively, but we'll use 100 for this calculation.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all. Data Disasters....Horror Stories of Data Loss
The threat of data loss exists with almost every click of your mouse. Life in the online world can be dangerous. Smart businesses will do whatever is required to minimize that risk.Have you ever lost all of the data on a floppy disk and had to redo an entire afternoon’s work? Perhaps you have rendered a music or game CD unusable because of a tiny scratch? Maybe you have experienced a full fledged hard drive meltdown that resulted in gigabytes of lost data and months, even YEARS of lost effort.The “worst case scenario” happened to mat this area.

Specialists are, on average, more profitable and attract customers faster. But how do you decide what to specialize in, and, if you will survive?

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all. How to Avoid a Common Meeting Planner's Nightmare
Next thing you know, you've got problems: You discover the system doesn’t work as well as you’d hoped. You call Customer Service, but can’t seem to get the help you need. So, you decide to switch services. But to your dismay, you discover you’re going to lose a lot of money if you switch now because you’re locked into a contract.Frighteningly, this scenario is not uncommon. A lot of unsuspecting folks get into bad deals with less-than-ideal products… and then have to pay a fortune to switch.For this reason, it is essential that you onloduct. Do some research. Find out how many of those ideal customers are reachable, willing, and able to invest in your services and/ or products. Then write down a detailed description of them:

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all. 5 Steps to a Live Marketing Plan
It’s true. Failure to plan is planning to fail.When I’m talking with business owners and marketing people I’m often asked,“How do I plan my marketing? There are so many details.”My answer is to keep it simple. But focus on the important stuff.To make it easier, I’ve broken down the planning process into five key steps.1. Identify the source/s of revenue. I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potentiompetition. Make 2 lists:

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all. Managing People; Feedback, the Breakfast of Champions
Athletes know that to improve they have to receive feedback on their performance. The feedback they receive may come by way of analysis of their performance on the track through a review of a video or analysis of their fitness, analysis of their diet and metabolism or even analysis of their muscle fibre.The more specific the feedback, the better the potential they have to improve their performance. Feedback is given on whether the diet needs changing, or the level of effort they expend in exercise, or the intensity of the exercise or the levee I know how to market more effectively, but we'll use 100 for this calculation.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and have the same awesome customers coming back, again and again. The net result will be greater profits for less work.

Granted some industries are harder than others to do this in, but I have never seen an industry where this is not possible. It's often just a business owners belief, that they need to be doing and selling everything they possibly can, if they want to survive.

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The second in a two part series on steel gondola retail shelving. Topics include making your layout a reality, color selection, and merchandising recommendations.

Gifted adults often face unique career challenges. Job environments rarely reward creativity, a hallmark of the gifted, and frequently punish anyone who threatens to color outside the lines. Corporations often resemble football games, where players are rewarded for...

Want your customers to feel loyal and your prospects to remember you? For tech companies, a newsletter is one of the strongest marketing tools. Whether you print or email, use it to create trusted relationships.

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