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    How To Succesfully Market Your Business
    Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive,
    m you're well on your way to bridging the divide between prospect and client.

    It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk a
    It's Not Always What You Say
    A major source of communication breakdowns is incongruence between the words that people say and the nonverbal signals that they send, largely because we lose sight of the fundamental truth
    I recently attended a conference where Alfie Kohn ("Punished By Rewards", "Unconditional Parenting", etc.) spoke about parenting a child. As he described healthy ways of parenting, I was struck by the commonalities of a parent/child and a business/client relationship.

    One of his speeches was summarized by "Talk Little, Ask Lots" - stop talking and be curious about the other person's needs and feelings. As a business person you want to engage in a dialogue to understand the potential client's needs and build trust. After you've introduced yourself, shift the conversaiton back to the client. What's their problem? When does it need to be solved? What have they tried? What's their budget?

    Only after you've asked these questions can you begin to figure out if you can help them. Are they are trying to solve a symptom or a problem? Is this problem a match for your business (sometimes the best service you can provide is a referral to an expert)?

    Remember, the goal of the conversation/meeting is to develop a long-term relationship. If you can communicate with passion, honesty, and wisdom you're well on your way to bridging the divide between prospect and client.

    It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk ab
    Free Publicity - You Need To Be Patient And Persistant
    You want to create buzz about you or your company but don't know how to go about it. Well, Press releases are a great source of publicity. There are also other types of free publicity th
    e of his speeches was summarized by "Talk Little, Ask Lots" - stop talking and be curious about the other person's needs and feelings. As a business person you want to engage in a dialogue to understand the potential client's needs and build trust. After you've introduced yourself, shift the conversaiton back to the client. What's their problem? When does it need to be solved? What have they tried? What's their budget?

    Only after you've asked these questions can you begin to figure out if you can help them. Are they are trying to solve a symptom or a problem? Is this problem a match for your business (sometimes the best service you can provide is a referral to an expert)?

    Remember, the goal of the conversation/meeting is to develop a long-term relationship. If you can communicate with passion, honesty, and wisdom you're well on your way to bridging the divide between prospect and client.

    It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk a
    Franchise Information to Help Guide You Through the Process
    There is tons of franchise information to be aware of before, during and after you have purchased a franchise. This article will highlight some of the key points to help you with what you
    shift the conversaiton back to the client. What's their problem? When does it need to be solved? What have they tried? What's their budget?

    Only after you've asked these questions can you begin to figure out if you can help them. Are they are trying to solve a symptom or a problem? Is this problem a match for your business (sometimes the best service you can provide is a referral to an expert)?

    Remember, the goal of the conversation/meeting is to develop a long-term relationship. If you can communicate with passion, honesty, and wisdom you're well on your way to bridging the divide between prospect and client.

    It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk a
    What's Holding Up Your Promotion?
    You’re performing well in your job. You’ve even been told that you’re up for a promotion. Yet, getting the promotion seems to be taking a long time and you’re getting impatient. r a problem? Is this problem a match for your business (sometimes the best service you can provide is a referral to an expert)?

    Remember, the goal of the conversation/meeting is to develop a long-term relationship. If you can communicate with passion, honesty, and wisdom you're well on your way to bridging the divide between prospect and client.

    It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk a
    Ignorance Can Lead to CEO Lawsuits
    The federal government continues to pressure executives that fail to add stakeholder value while amassing personal wealth, sending a strong precautionary signal to other executives.T
    m you're well on your way to bridging the divide between prospect and client.

    It's important to actively listen to others. We often spend most of our time in conversation waiting for our chance to jump in and impress the other person by our knowledge (or to simply talk about yourself). Pretend you're a radio interviewer: really try to get to know the person in front of you.

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