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Add You - Four Growth Areas - The Key To Your Ultimate Marketing Plan
Whosoever said that your professional career starts only after you graduate from college or is only partly right. If you don’t include career planning as the fundamental stepping stone for your future, you will be doing yourself a disservice. Yes, your career can wait until you are out of college but planning can’t. Whether you are a new grad or a professional seeking to switch gears, now is the right
*combine several items into a package that would cost less if sold seperatley
Make your customers buy from you more often...
*Establish ongoing communications that present compelling offers that can't be turned down.
*Follow up with your customers to see how they're enjoying the benifits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
*Track your customer
There are a few good questions that business owners, teachers and leaders ask when they are planning for growth in their classroom, their company or their life. Who are my students or clients or friends – really? What makes them tick? And what is unique about the people I serve and regularly connect with?I have given these questions a lot of thought over the last few months. When the answer hit
1. Attract more new customers (Reach)
2. Increase the average sales amount (Average Check)
3. Make your customers buy from you more often (Frequency)
4. Hold on to your customers for life (Retention)
I believe small businesses focus to much of their efforts on issues that have nothing to do with these four strategies. It is very easy to act with knee jerk activities to the issue dujour. The key is to do go through the proper planning process, and then choose the area that needs to be focused on. Today you may decide to focus on new customers but a year from now you may need to change your focus. This is an ongoing process and your local sales area changes every day. You will have to change with it or you will die.
Don't get me wrong. Referrals are the best kind of customers. But if you spend the majority of your time and money trying to get them you may be neglecting a whole slew of new customers that are waiting to buy from you.
In the same vein, if small business spends all its time marketing to new customers and ignoring existing customers, you may be missing out on a lot of low hanging fruit.
As I mentioned, there are many ways to leverage your marketing efforts in these four categories. here are just a few ways to improve each of your areas of growth:
Attract more new customers...
*Select a niche market that you can easily contact and dominate it.
*Develop an Education Based Marketing Program that compels your prospects to contact you to learn more about how you can help them.
*Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business.
Increase the Average Sales Amount...
*Up-sell your customers to high quality products and services
*Suggest accessories and add-on items and services that compliment your customer's purchase
*combine several items into a package that would cost less if sold seperatley
Make your customers buy from you more often...
*Establish ongoing communications that present compelling offers that can't be turned down.
*Follow up with your customers to see how they're enjoying the benifits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
*Track your customer'
When you look around the world for likely IT offshore outsourcing destinations you may want to open your view a little to the south toward Brazil. Software programming is becoming a global commodity and Brazil offers the clear advantage of time zone, easy travel, and low cost IT professionals. Imagine skilled English speaking IT professionals at 50-70% less, working in the same business day as the Ea
Don't get me wrong. Referrals are the best kind of customers. But if you spend the majority of your time and money trying to get them you may be neglecting a whole slew of new customers that are waiting to buy from you.
In the same vein, if small business spends all its time marketing to new customers and ignoring existing customers, you may be missing out on a lot of low hanging fruit.
As I mentioned, there are many ways to leverage your marketing efforts in these four categories. here are just a few ways to improve each of your areas of growth:
Attract more new customers...
*Select a niche market that you can easily contact and dominate it.
*Develop an Education Based Marketing Program that compels your prospects to contact you to learn more about how you can help them.
*Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business.
Increase the Average Sales Amount...
*Up-sell your customers to high quality products and services
*Suggest accessories and add-on items and services that compliment your customer's purchase
*combine several items into a package that would cost less if sold seperatley
Make your customers buy from you more often...
*Establish ongoing communications that present compelling offers that can't be turned down.
*Follow up with your customers to see how they're enjoying the benifits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
*Track your customer
Is your accounting firm buried up to the ears with tax return preparation work? The peak taxing season normally sees a huge rush by customers to their CPAs office to get their tax returns prepared and prepared right in time. Accounting firms have to deal with this heavy influx to meet growing demands and meeting customer deadlines. Yes, you do not want to spoil your firm’s impeccable image by not meetin
In the same vein, if small business spends all its time marketing to new customers and ignoring existing customers, you may be missing out on a lot of low hanging fruit.
As I mentioned, there are many ways to leverage your marketing efforts in these four categories. here are just a few ways to improve each of your areas of growth:
Attract more new customers...
*Select a niche market that you can easily contact and dominate it.
*Develop an Education Based Marketing Program that compels your prospects to contact you to learn more about how you can help them.
*Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business.
Increase the Average Sales Amount...
*Up-sell your customers to high quality products and services
*Suggest accessories and add-on items and services that compliment your customer's purchase
*combine several items into a package that would cost less if sold seperatley
Make your customers buy from you more often...
*Establish ongoing communications that present compelling offers that can't be turned down.
*Follow up with your customers to see how they're enjoying the benifits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
*Track your customer
The 25 questions in this quiz are designed to measure competitiveness, self-reliance, patience, emotional stability, flexibility, objectivity, and other important entrepreneurial traits. When you've finished, you can total your score to see how you might fare as a business owner. Give yourself 4 points for each A answer, 3 points for each B answer, 2 points for each C answer, and 1 point for each D ans
*Select a niche market that you can easily contact and dominate it.
*Develop an Education Based Marketing Program that compels your prospects to contact you to learn more about how you can help them.
*Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business.
Increase the Average Sales Amount...
*Up-sell your customers to high quality products and services
*Suggest accessories and add-on items and services that compliment your customer's purchase
*combine several items into a package that would cost less if sold seperatley
Make your customers buy from you more often...
*Establish ongoing communications that present compelling offers that can't be turned down.
*Follow up with your customers to see how they're enjoying the benifits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
*Track your customer
ECONOMY. Thailand has a pro-business market economy driven by strong foreign investments and export oriented manufacturing especially in electronics, foods and automobiles. Thailand's exports account for 60% of the country's GDP. Thailand experienced strong economic growth prior to the Asian economic crisis of 1997 with GDP growth averaging 9.4% annually. However, the crisis adversely affected businesse
*combine several items into a package that would cost less if sold seperatley
Make your customers buy from you more often...
*Establish ongoing communications that present compelling offers that can't be turned down.
*Follow up with your customers to see how they're enjoying the benifits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
*Track your customer's usage and buying patterns to suggest purchases right before they actually need them (this also helps keep the competition away)
Hold on to your customers for life...
*Deliver uncommon customer service by going the extra mile
*give your customers the opportunity to go on record by giving you testimonials about your great customer service
*Perform stealth surveys with your customers from time to time to gauge their level of satisfaction
Your goal is to design systems and programs that surround these four categories of growth strategies. In the newsletters I will send you will be given specific marketing tactics for each of these areas to grow your small business.
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