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Add You - Ten Ways to Super Charge Your Sales
You’ve found what you think might be the perfect job. You’ve hired a professional resume writer to make sure your resume is exactly right. You’ve scheduled the interview. And you’ve spent an hour choosing just the right outfit to wear to the interview.The big day comes. You get up early. You rehearse the questions and answers you’ve gone over 100 times during the week. You go over all of your notes on the company. You know this company inside and out. Your gas tank is full. You leave in plenty of time to allow for traffic or no parking.Finally, the opportunity you’ve been waiting for all week is now here. You are shaking hands with t
crowd. Otherwise, don't put ads out.
There are many other ways to get clients that will deliver
better results for most businesses. And remember, if you do
advertise, don't take lots of dollars and spread yourself
thin. Find an area and dominate it (as preached by Seth
Godin). Even the smallest places have enough business for
most small businesses for at least a year.
7. Do you have an affiliate program? Then are you selling
to those people that join the program or are you just giving
them the opportunity to sell for you. Don't miss out on the
middleman dollars. They are more likely to buy because of
the incentive (commission).
With thanks to Jeff Foxworthy, the comedian who does the "You might be a redneck series of jokes.If you really believe people in your group are lucky to have a job, you might be a jerk.If, when you call a meeting, people suddenly call in sick, you might be a jerk.If you tell people, "It's my way or the highway," you might be a jerk.If you think your staff is lucky to have a job, you might be a jerk.And, there are a million more and I'm sure you get the idea.The labor recession is over. people are returning to work in IT and not all your problems will be solved by ourtsourcing jobs to India, Ireland, China
hire someone to create it. You want to make the game related
to the theme of your web site. In the case of our web site
-- the Abundance Center -- the theme, abundance, could be a
game on how to find abundance.
2. Everyone is training their employees to be good team
members and have lost sight that each of them are
individuals as well. The team will not work well unless
each individual is doing his or her job and then come
together. Not the reverse as so many trainers are trying to
sell you on.
Make sure each of your sales team members have individual
training as well, so that they can do their job well. It
reduces the time it takes for them to work as a team.
3. Make people feel like it is their idea to buy, they will
be less hesitant. Use language like, "You're making a smart
decision for buying our product" in your ads, in direct mail
material, in phone conversations -- everywhere.
4. Promote yourself, your products, and increase your
visibility by writing Internet articles, magazine articles,
ebooks, white papers, special reports, and booklets. You
also want to endorse products written by others when you
believe in a product or service.
In fact, an unknown freelance writer client of mine started
three years ago of writing book reviews on www.amazon.com.
She read a book, wrote the review, posted it, along with her
signature line. Her goal was to complete several a week.
Because of the bulk, she checked out most of the books from
the library. She created a following and began receiving
invitations to speak to groups all over the United States.
Send in regular feedback to your local papers. Speak up
whether it's positive or negative. Keep it clean, honest,
and not nasty or mean and it will most likely be printed in
the paper.
5. Show your prospects a group of testimonials from users of
your product. Divide them into groups for a particular
product or service speciality. They are easier to read and
increase credibility.
I was reading a brochure the other day that had five
testimonials listed and none of them had anything to do with
the service he was offering in the brochure. Most people
that are not interested will not notice but the prospects
that are will.
6. Maximize your advertising budget, in fact, I recommend
stop advertising unless it is paying for itself or better.
Most advertisers say you need to advertise 6 times before
seeing feedback. That is bull-malarkey.
If you are going to advertise at all, you need to make an
impact immediately otherwise your ad is not good enough. Go
ahead, shock readers. They actually like it and you need to
do it if you are going to stand out in today’s hazy-eyed
crowd. Otherwise, don't put ads out.
There are many other ways to get clients that will deliver
better results for most businesses. And remember, if you do
advertise, don't take lots of dollars and spread yourself
thin. Find an area and dominate it (as preached by Seth
Godin). Even the smallest places have enough business for
most small businesses for at least a year.
7. Do you have an affiliate program? Then are you selling
to those people that join the program or are you just giving
them the opportunity to sell for you. Don't miss out on the
middleman dollars. They are more likely to buy because of
the incentive (commission).
I love people. I enjoy talking with folks from any background (as long as they are respectful and have an open mind). Different political views, religious beliefs, various ethnic origins and a schmorgesborg of interests are what make the world so fascinating. Your spirit comes alive when you meet another human being with whom you can have a captivating discussion.Yet so many walk through life in a protective shell. People try to insulate themselves from others. No eye contact. No smile. No hint of joy in their soul. YUCK.One morning in Starbucks I sat reading a book. From time to time I would watch the urban professionals roll throug
3. Make people feel like it is their idea to buy, they will
be less hesitant. Use language like, "You're making a smart
decision for buying our product" in your ads, in direct mail
material, in phone conversations -- everywhere.
4. Promote yourself, your products, and increase your
visibility by writing Internet articles, magazine articles,
ebooks, white papers, special reports, and booklets. You
also want to endorse products written by others when you
believe in a product or service.
In fact, an unknown freelance writer client of mine started
three years ago of writing book reviews on www.amazon.com.
She read a book, wrote the review, posted it, along with her
signature line. Her goal was to complete several a week.
Because of the bulk, she checked out most of the books from
the library. She created a following and began receiving
invitations to speak to groups all over the United States.
Send in regular feedback to your local papers. Speak up
whether it's positive or negative. Keep it clean, honest,
and not nasty or mean and it will most likely be printed in
the paper.
5. Show your prospects a group of testimonials from users of
your product. Divide them into groups for a particular
product or service speciality. They are easier to read and
increase credibility.
I was reading a brochure the other day that had five
testimonials listed and none of them had anything to do with
the service he was offering in the brochure. Most people
that are not interested will not notice but the prospects
that are will.
6. Maximize your advertising budget, in fact, I recommend
stop advertising unless it is paying for itself or better.
Most advertisers say you need to advertise 6 times before
seeing feedback. That is bull-malarkey.
If you are going to advertise at all, you need to make an
impact immediately otherwise your ad is not good enough. Go
ahead, shock readers. They actually like it and you need to
do it if you are going to stand out in today’s hazy-eyed
crowd. Otherwise, don't put ads out.
There are many other ways to get clients that will deliver
better results for most businesses. And remember, if you do
advertise, don't take lots of dollars and spread yourself
thin. Find an area and dominate it (as preached by Seth
Godin). Even the smallest places have enough business for
most small businesses for at least a year.
7. Do you have an affiliate program? Then are you selling
to those people that join the program or are you just giving
them the opportunity to sell for you. Don't miss out on the
middleman dollars. They are more likely to buy because of
the incentive (commission).
The ability to gain and keep trust is a vital factor in being able to influence others. Research has shown, time and time again, that trust is always a contributing factor in the ability to influence others. When a person trusts you, trust alone can cause them to accept your message. On the flip side, if people don’t trust you, all the evidence, reasoning, facts, or figures in the world won’t get them to budge. Trust can be an ambiguous concept, but certain things are quite clear: You can’t get others to trust you unless you trust yourself first. Your message will not be convincing to others unless it’s convincing to y
She read a book, wrote the review, posted it, along with her
signature line. Her goal was to complete several a week.
Because of the bulk, she checked out most of the books from
the library. She created a following and began receiving
invitations to speak to groups all over the United States.
Send in regular feedback to your local papers. Speak up
whether it's positive or negative. Keep it clean, honest,
and not nasty or mean and it will most likely be printed in
the paper.
5. Show your prospects a group of testimonials from users of
your product. Divide them into groups for a particular
product or service speciality. They are easier to read and
increase credibility.
I was reading a brochure the other day that had five
testimonials listed and none of them had anything to do with
the service he was offering in the brochure. Most people
that are not interested will not notice but the prospects
that are will.
6. Maximize your advertising budget, in fact, I recommend
stop advertising unless it is paying for itself or better.
Most advertisers say you need to advertise 6 times before
seeing feedback. That is bull-malarkey.
If you are going to advertise at all, you need to make an
impact immediately otherwise your ad is not good enough. Go
ahead, shock readers. They actually like it and you need to
do it if you are going to stand out in today’s hazy-eyed
crowd. Otherwise, don't put ads out.
There are many other ways to get clients that will deliver
better results for most businesses. And remember, if you do
advertise, don't take lots of dollars and spread yourself
thin. Find an area and dominate it (as preached by Seth
Godin). Even the smallest places have enough business for
most small businesses for at least a year.
7. Do you have an affiliate program? Then are you selling
to those people that join the program or are you just giving
them the opportunity to sell for you. Don't miss out on the
middleman dollars. They are more likely to buy because of
the incentive (commission).
With deference to Dr. Covey and his very popular Seven Habits of Highly Effective People (all habits that will make us better consultants!), here are eight skills that all of us as consultants can work on to improve. This article will start with three overarching skills, then describe five more specific skills to consider in your ongoing development. One way to look at your total skill set as a consultant (internal or external), is to consider your relative strengths in the three major portions of our work: designing “it”, delivering “it”, and selling “it”. These three skills represent the complete package for a consultant, regardless of
I was reading a brochure the other day that had five
testimonials listed and none of them had anything to do with
the service he was offering in the brochure. Most people
that are not interested will not notice but the prospects
that are will.
6. Maximize your advertising budget, in fact, I recommend
stop advertising unless it is paying for itself or better.
Most advertisers say you need to advertise 6 times before
seeing feedback. That is bull-malarkey.
If you are going to advertise at all, you need to make an
impact immediately otherwise your ad is not good enough. Go
ahead, shock readers. They actually like it and you need to
do it if you are going to stand out in today’s hazy-eyed
crowd. Otherwise, don't put ads out.
There are many other ways to get clients that will deliver
better results for most businesses. And remember, if you do
advertise, don't take lots of dollars and spread yourself
thin. Find an area and dominate it (as preached by Seth
Godin). Even the smallest places have enough business for
most small businesses for at least a year.
7. Do you have an affiliate program? Then are you selling
to those people that join the program or are you just giving
them the opportunity to sell for you. Don't miss out on the
middleman dollars. They are more likely to buy because of
the incentive (commission).
As I have seen over the years the workings of companies large and small I have always been surprised at how few CEOs and MDs really get their monthly reporting information set up to help them run and have control of the business. So here’s my check list on what I believe you need do:To run your business effectively it is essential that you have the right financial and other key performance indicators provided to you – regularly and you need to remember that (regardless of what others may think) this information is there simply to help you run the business.You must therefore ensure you get it in a format, a level of detail and using
crowd. Otherwise, don't put ads out.
There are many other ways to get clients that will deliver
better results for most businesses. And remember, if you do
advertise, don't take lots of dollars and spread yourself
thin. Find an area and dominate it (as preached by Seth
Godin). Even the smallest places have enough business for
most small businesses for at least a year.
7. Do you have an affiliate program? Then are you selling
to those people that join the program or are you just giving
them the opportunity to sell for you. Don't miss out on the
middleman dollars. They are more likely to buy because of
the incentive (commission).
8. Offer a deluxe product or expensive service as an up
sell. Don't create a new product or service just add on to
your existing ones. Remember the "3 rule" of retailing, it
works in service businesses as well. Offer three
offers/options and most people choose the middle one. Make
the middle offer the one that you want to sell. Offer
a bronze, silver and gold service -- just like the Olympics.
People are trained by the Olympic terms, so use them.
What other terms are people accustomed to hearing in your
industry for sales? Look around they are everywhere. Go
ahead and use them. You might think they are overused and
be tired of them, however, your buyers probably are not. The
terms are easy for them to understand and they a
psychologically trained/tuned into them already.
Don't recreate the wheel, use the one that’s already there
and use your time for something else.
9. Tell people what they are thinking and feeling as they
read your ad. Most people will actually think and feel that
way just because you asked them to. (Don't laugh, it works.)
Your statements will and do sell your product/service.
10. Make your product offer very rare. Make it so others
can't compare what you are offering with anything else
anywhere. It makes it an offer they can't refuse.
People perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses like
everyone else or come up with unusual and rare offers that
are so much more effective.
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