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Add You - A Stupid Question
Consultants are persons rendering help to others by enabling them to make profits or making them learn from their own experiences. In case an organization has little or no knowledge or experience or expertise in Strategic Planning then a consultant’s help may be sought. It may also be that planning needs to be carried out on an urgent basis, so a consultant is required. It might also happen that the key members are continuously disagreeing upon various issues of planning and there is the need for a Strategic Planning Consultant to step in by providing expertise or facilitation skills to help the members
If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large perc
Make sure that your resume is up to date with your latest job experience and educational accomplishments. Have a friend or relative evaluate your resume to see if it is clear, consistent, and fairly represents your skills and experience.Is your resume in a high impact format?Be sure to do a spell check on your resume. Misspelled works can reflect negatively on you and diminish your prospects.Many companies have a form on their web sites for submitting electronic resumes. Have a version of your resume that you can cut and paste into submittal forms. Create one that
Does your sales letter create as many sales as you would like?
What proportion of them respond to your advert?
What is just as important, how many of those that responded actually purchased your product?
How can you improve the response rate?
How many new email addresses did you capture?
Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?
Let us look at the sales letter first.
The headline.
Does it stand out? Does it grab your attention?
Does it shout, "READ ME, READ ME, READ ME".
On the other hand: Does it give a tantalising hint at something interesting inside. Something of real benefit to the reader.
Does it ask a question that can only be answered by reading the content of the letter?
The letter itself.
Is it speaking to a group of people? Or is it a one to one conversation?
How many times does it say 'You' compared with the number of times it says 'Me, We or I'.
Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.
Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to the opposite sex?
Convince them of just one of these, or similar things and the price will not matter.
It all boils down to "What's in it for me."
The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.
Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.
If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large perce
Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that can make a real difference in your business and in your life.2. Hold a monthly session with employees or associates to discuss marketing strategy and to solicit marketing ideas. Ask employees about what is happening in the field. Your customers often have the best new product and service ideas.3. Hire a marketing consultant for a day
Let us look at the sales letter first.
The headline.
Does it stand out? Does it grab your attention?
Does it shout, "READ ME, READ ME, READ ME".
On the other hand: Does it give a tantalising hint at something interesting inside. Something of real benefit to the reader.
Does it ask a question that can only be answered by reading the content of the letter?
The letter itself.
Is it speaking to a group of people? Or is it a one to one conversation?
How many times does it say 'You' compared with the number of times it says 'Me, We or I'.
Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.
Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to the opposite sex?
Convince them of just one of these, or similar things and the price will not matter.
It all boils down to "What's in it for me."
The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.
Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.
If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large perc
We Negotiate Every DayGive and take techniques abound all around us. Thrift stores, movies, and mom give us several opportunities to see everyday negotiation action.Wincing, Limited Authority, False DeadlinesGo to your local thrift store, flea market, or swap meet. Practice your negotiation techniques while buying a cheesy Hawaiian shirt. Here's how it goes ...Merchant: "May I help you sir or madam?"You: "Why yes, how much is this cheesy Hawaiian shirt?"Merchant: "Ten dollars."
How many times does it say 'You' compared with the number of times it says 'Me, We or I'.
Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.
Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to the opposite sex?
Convince them of just one of these, or similar things and the price will not matter.
It all boils down to "What's in it for me."
The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.
Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.
If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large perc
Losing a piece of paper can cost you piece of mind, a harmonious relationship, valuable time, an account, a promotion, or even your job! October is National Clean-Out Your Files Month -- a great time to face the facts about paper.According to research sited by Abigail Sellen and Richard Harper in The Myth of the Paperless Office (MIT Press 2002), by the year 2005 there will be 50% more paper in offices than there was in 1995. In addition, the average person spends over 150 hours a year looking for misplaced information. It’s clear that the concept of the paperless office is a myth, not to be rea
Convince them of just one of these, or similar things and the price will not matter.
It all boils down to "What's in it for me."
The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.
Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.
If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large perc
The Internet has leveled the playing field for the professional practice and small to mid size business. With a website anyone can advertise. What then distinguishes good website design from great website design? Great website design creates emotional connections that effectively influences people. It builds brand name awareness, recruits candidates for employment and even improves client services. Great website design generates prospects as well as press coverage, around the clock.Developing an effective website design strategy for your practice involves communicating a compelling difference.
If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large percentage of the population will not be interested in it. You must find those who are the most interested in your particular product.
You would not think of advertising fishing rods in a boxing magazine.
It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.
Let us assume that we are advertising in a selection of ezines. How do we know which ones to use? The surest way is to sort out some likely ones and subscribe to them. Ask for some back issues. Get a feel for the type of readership. Would they be likely to be interested in your product? Or have you another product that would interest them? I have had some of my best product ideas from reading an ezine that had no relevance to what I was selling at the time.
I generally try the cheapest adds first, if I am sure that the readership is right for my product and the cheap ad' pulls even a few sales, I then put a similar ad in the best position in the ezine, knowing that if the small ad' works, the bigger ad will surely make a good profit.
Should the cheap ad' not work, don't give up yet. You can generally get a good idea of what is working by studying the other ad's in the ezine, especially those that appear week after week in more than one ezine. Type out a similar ad' but for your product and see how it goes.
Copy other people's methods but don't copy their adverts. As soon as someone has written something, it immediately becomes their copy write and you would need their permission to reproduce it. (The main exception is if you paid that person to write it for you.) In that case it is best to decide who is the owner of the copy write before you start.
Don't give up. If you have faith in what you are selling, you must find the best methods of advertising it.
Then it is up to you to write
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