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Add You - How To Master The Art And Science Of Super Salesmanship In 3 1/2 Minutes Flat!
A 360° feedback survey is a tool used by an organisation to evaluate an employee’s performance and development needs. It is aimed at providing individuals and groups with information regarding their strengths and development or training needs. Feedback is gathered from an employee’s co-workers, managers, direct reports, customers and others using a questionnaire covering areas such as competencies, skills or abilities and job performance. The data gathered is then compiled into a report showing the employee’s strengths and weaknesses according to the people they work closest with.Because the feedback is gathered from multiple sources, employees find the results of 360° feedback surveys more compelling than a traditio
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffe
A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published.PreliminaryWhenever possible the press release should be written with a company logo at the top of the page. If a logo or company letterhead paper is not available, then the release should be printed on white paper with black ink and with a simple, basic font. The paragraphs that make up the body of the release should be double spaced, and the release should ideally fit on a single page. If a second page is needed, it should be clearly label
You #1 weapon in advertising will always be...
Superior Salesmanship.
I am not a born salesman.
If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my spoken English is not all that great and it comes with an accent that would put Arnold Schwarzenegger or Jackie Chan to shame.)
No, I wasn't born to sell. I had to learn selling... the HARD way: making embarrassing mistakes, blowing deals right and left, losing clients... and going to outrageous extremes trying to identify the world-class salesmen who would teach me the way to do things right.
Well, it's taken a few years... quite a few years, I'll admit, but now I've identified the "tricks of the trade" of selling.
What Took Me Years Will Be Yours In 3 ? Minutes Flat!
Tricks of the Trade #1 - People don’t like to be sold
That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions through the mail alone -- people actually don’t like the IDEA of being sold.
What they DO like is the idea of OWNING the product, or taking advantage of the service that is being sold.
Look at the people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.
In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.
In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:
- I get your attention...
- I build rapport with you...
- I explain what’s in it for you...
- I tempt you by appealing to your emotions...
- I create a verbal picture that teases your desires...
- I demonstrate how my stuff can easily solve your problems...
- I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...
- I make you an absolutely irresistible offer...
- I describe a deal where you risk nothing, and yet stand to gain a great deal...
- I handle every single one of your objections...
This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffee
If you thought it was safe to come out of your bunker now that our review of the GX0 record is over, you may want to crawl back in. We're not quite done with our oxygen billing review in regard to medical billing in general. In this installment we begin our review of the narrative record, which is the GX1 record.The GX1 record has only 7 fields in it. You would therefore think that there is just no way to screw this record up. And yet, there are more problems with the GX1 record and denials than the GX0 record. The reason for this is because the majority of the fields are not simple one or two character replies. Most of the responses are narrative ones and lengthy at that. When you combine that with the fact t
Well, it's taken a few years... quite a few years, I'll admit, but now I've identified the "tricks of the trade" of selling.
What Took Me Years Will Be Yours In 3 ? Minutes Flat!
Tricks of the Trade #1 - People don’t like to be sold
That's right! Although every year, trillions of dollars worth of goods and services are bought and sold -- billions through the mail alone -- people actually don’t like the IDEA of being sold.
What they DO like is the idea of OWNING the product, or taking advantage of the service that is being sold.
Look at the people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.
In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.
In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:
- I get your attention...
- I build rapport with you...
- I explain what’s in it for you...
- I tempt you by appealing to your emotions...
- I create a verbal picture that teases your desires...
- I demonstrate how my stuff can easily solve your problems...
- I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...
- I make you an absolutely irresistible offer...
- I describe a deal where you risk nothing, and yet stand to gain a great deal...
- I handle every single one of your objections...
This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffe
Few things can be more frustrating for the sales professional than the proverbial game of phone tag with prospects. You know the drill…you call and leave a message, the prospect calls back and leaves a message, you call back, and on and on and on. This can be extremely frustrating, not to mention terribly inefficient. This situation is a symptom of a larger problem…the problem of not controlling the sales process.From the moment of your initial contact, YOU should be controlling the sales process. You know the steps that must take place to complete the sale. You know how long each should take. You know the hurdles that must be overcome. In short, you know the sales process for your product or service and ther
Look at the people in your own life -- friends, family, or business colleagues. Many of them, no doubt, love to buy things. (My girlfriend has a “black belt” in shopping) But I'll bet that none of them like to be sold.
In fact, with most people, if you try to sell them something, they'll become resistant. It's a natural response to perceived pressure.
In fact, selling may turn-off a prospect who was ready to buy. So if you can't SELL, what you can do is TELL. In order to tell you about my product or service:
- I get your attention...
- I build rapport with you...
- I explain what’s in it for you...
- I tempt you by appealing to your emotions...
- I create a verbal picture that teases your desires...
- I demonstrate how my stuff can easily solve your problems...
- I can prove to you that there’re a lot people just like you who have bought and are very happy with my stuff...
- I make you an absolutely irresistible offer...
- I describe a deal where you risk nothing, and yet stand to gain a great deal...
- I handle every single one of your objections...
This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffe
Thinking of starting your own business? Here is a quick checklist of legal and financial things to do.1. Call or visit your local City Hall or County Clerk.You will need to check on local zoning laws, receive information on how to obtain a license or permit and register a fictitious name.2. Call you local telephone company to get a business number and perhaps a separate fax line.3. Call local banks.It is very important when starting out that you compare the cost of a business checking account and possibly get a safe deposit box to store valuable business papers.4. Call your insurance agent.First, if working from home, you need to inquire about a business rider on your ho
This is exactly what you've gotta do when you’re writing a sales letter. Don’t apply pressure and don’t bully your prospect with force. Use a little finesse instead. Don't force it -- romance the hell out of it.
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffe
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later. A premium is simply an item that you offer to your buyer to take action. As Dick Benson has said, “a premium is a bribe to say yes now.” Premiums are effective because, dollar for dollar, they are better incentives than cash discounts. Given the choice between receiving a free Apple iPod or a $200 discount on their order, most buyers will opt for the iPod. Here are some tips on usi
If you TELL you, I don't have to SELL you... you'll sell yourself!
(And that’s killer salesmanship, my friend!)
Tricks of the Trade #2 - Hit ‘Em Where It Hurts:
With each sales pitch you create, you must focus on the need or desire that your product will satisfy.
If we only buy what we NEED, there’ll be No Rolex, No BMW, No Mercedes, No Botox, and definitely NO Starbucks coffee. We certainly don’t NEED any of that stuff, but we WANT them!
Here’s what most people are looking for in one way or another:
- More money
- More free time
- More respect
- Better physical health
- Better mental health
- Less stress
Remember, people buy what they WANT, not what they NEED.
Tricks of the Trade #3 - Even When They're Sold, People Need To Satisfy Their Emotional Decisions With Logic
Even though people buy for emotional reasons, they need to feel that their decision was backed by solid logical reasons.
Think about TV commercials for cars. They offer a perfect picture of "justification."
Here's how they work:
First, there's a stirring image of the car itself – beautiful, stylish, new. (In your head: Wow! That car looks cool...)
In the background, there’s a mountainous landscape (In your head: Wow! That's rugged... like me!) or a five-star hotel (In your head: Wow! That car would give me status."
And, of course, no car commercial would be complete without a beautiful, sexy woman. (In your head: ...let's not go there!)
Next, you see an interior shot to show how luxurious your life will be with this car. You get to listen to state-of-the-art sound system. (In your head: Hmm... I can listen to my favorite music.)
Then, there’s a shot of the car driving by the ocean. Put it all together and you have an effective 20-second movie that’s designed entirely to appeal to emotion.
But wait, the car commercials don’t stop here.
Oh...no way. At the end, they "get down to business" with numerous bits and pieces of information – the size of the engine, statistics on fuel economy, speed, weight, interior space, rankings in national survey, financing information and customer satisfaction reports, and so on.
It flashes by at lightening speed, usually so quickly that you can't read it.
But Don't Worry: All This Data Isn’t Meant To Sell The Car.
It’s included to make YOU feel good and justify the decision you’ve already made. (I’m gonna buy that baby now or when I got some money because it's the SMART thing to do!)
The lesson: People CAN be convinced, when the facts are explained, when the risk is taken away, and when their deepest, most selfish desires have been tickled and nurtured and seduced.
All right, time’s u
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