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Add You - Sell Yourself - Sell Anything!
Recruiting firms, like most businesses today, must embrace technology in order to prosper. Part of modern recruiting is understanding the value and benefit of internet job boards. They give recruiters and HR professionals the ability to both publicize potential job opportunities and search through large databases of prospective candidates. In order to best serve our
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice th
The following summarizes the relative advantages and disadvantages of the advertising media most frequently used by small businesses. Television Television provides a means for reaching a great number of people in a short period of time. Small businesses will typically use either spot television or cable telev
Professional sales people spend their entire careers consciously selling products and services. They attend sales trainings and seminars. They listen to motivational tapes and CDs in the cars to stay optimistic in the face of the inevitable continuous stream of 'Nos' every salesperson hears daily.
Selling is the world's oldest profession. It is in your blood, and you know how to do it. Follow just a few simple steps and rules to selling, and considerably improve your life and your relationships.
My definition of a sale is the connection between a buyer's needs and a seller's benefit. This sounds basic and it is. Using this definition, what is the process for a easy-to-make sale?
1. The seller must know the buyer's needs. 2. The buyer must believe his needs are completely fulfilled by the seller's benefits.
In a perfect world, if #1 and #2 are met, there is a sale.
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice the
This article distinguishes proactive selling from reactive selling and illustrates the technique and benefits associated with proactive selling.Are you getting “no’s” bleed from customers saying no too often? Try asking questions that can’t be answered with a no. Try proactive selling.Reactive SellingMuch of the time, we adopt a reactive postu
Selling is the world's oldest profession. It is in your blood, and you know how to do it. Follow just a few simple steps and rules to selling, and considerably improve your life and your relationships.
My definition of a sale is the connection between a buyer's needs and a seller's benefit. This sounds basic and it is. Using this definition, what is the process for a easy-to-make sale?
1. The seller must know the buyer's needs. 2. The buyer must believe his needs are completely fulfilled by the seller's benefits.
In a perfect world, if #1 and #2 are met, there is a sale.
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice th
The most powerful headline I ever read and acted upon was a negative headline. It changed my life.Yet most books on direct mail copywriting will tell you to cast your headlines, overlines and Johnson Boxes always in the positive. But sometimes being negative is positively good for business. Or, to say it another way, negative headlines in your direct mail adv
My definition of a sale is the connection between a buyer's needs and a seller's benefit. This sounds basic and it is. Using this definition, what is the process for a easy-to-make sale?
1. The seller must know the buyer's needs. 2. The buyer must believe his needs are completely fulfilled by the seller's benefits.
In a perfect world, if #1 and #2 are met, there is a sale.
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice th
You can’t please everyone, though as a business your main purpose is to please as many customers as possible so that they keep returning. When customers are dissatisfied with the service you are providing they will be one of three kinds of complainers: aggressive, passive or constructive.Aggressive complainers are most difficult to please and are often more c
1. The seller must know the buyer's needs. 2. The buyer must believe his needs are completely fulfilled by the seller's benefits.
In a perfect world, if #1 and #2 are met, there is a sale.
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice th
Do you dread going to work? Do you call in sick even when you’re well? Is it your job that you dislike, or is it really your boss?According to an ABC News survey, the No. 1 reason for quitting a job was because of a bad boss. Half of those polled said they would fire their boss if they could.There is no disputing that stress is hazardous to our health
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less the seller, truly knows his own needs. He may think he knows, and the seller may believe this erroneous thinking. To sell anything, all sellers must practice the art of questions. Good sales people ask questions until the buyer's pain is discovered. Since all buying is emotional, discovering pain or problems usually also uncovers the buyer's true needs.
2. The seller does not know, and/or does not communicate to the buyer the benefits that answer the needs of the buyer. Unless the buyer clearly understands the benefits of service or product he is purchasing will solve the need, there will always be doubt about the sale. Many times the seller knows the feature of their product or service, but not the benefit. For instance if I were selling a fireman's charity ticket to a friend I would not say "Buy this ticket because the fire department needs your money." I would use a benefit like this; "The money you invest in this ticket will support your fire department. What this means to you is better and faster response times with better paid, more qualified fireman coming to save your house or your life."
See how I convert a feature (help the fire department) into a benefit (save your ho
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