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  • Add You - The Rock and Ripple Effect: 3 Ways to Splash to Sales Success

    Business Management Case Study; Government Productivity Disaster
    It is fairly obvious that the United States government is facing a productivity disaster, but why is this? One of the biggest reasons is that the federal government has imposed too many laws, rules and regulations on corporations and small businesses. The business community has turned around and pointed their fing
    HT OF THE RIPPLES

    Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention – ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you – you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates ripp

    Networking is Like Black Jack
    Playing Black Jack (aka ‘21') requires that you play by the rules, or you ruin it for the other players. When the dealer has a card showing between 2 and 6, you never risk going over 21. That's the rule. More times than not, you will come out ahead and so will everyone at the table.You need to know and fol
    Imagine you’ve just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple…until finally it disappears.

    Welcome to the world of selling!

    Contrary to popular belief – it’s not just the big things you do that create interest. Sure we get attention when we get a new customer or project – but the ripple effect doesn’t stop there. In order to attract customers we need to be doing 3 activities on a consistent basis.

    KNOW THE ROCK YOU ARE DROPPING

    Guess what? You have to know who your perfect customer is. If you don’t – your company will attract a hodge-podge of customers, a few drips or none at all. Clarity is critical in developing a consistent stream of sales.

    Which target audience bests suits your product?
    Where are they located?
    What motivates them to choose your product?
    Why should they choose you instead of your competitor?

    SKIPPING STONES DON’T WORK

    Skipping stones may go the distance but they have very little impact. I am much better at dropping rocks – plus I won’t break a fingernail! In order for you to create a ripple effect for your business – you have to be continually dropping rocks.

    Take a tip from the advertising world – top of mind awareness is always their goal. How do you achieve this? By constantly ensuring you are in front of your potential perfect customer. You also don’t need a big budget to do this!

    Attend association meetings your perfect customers would join. Have marketing materials that create the WOW factor. Absolutely DO NOT – I repeat – DO NOT CREATE A BUSINESS CARD ON YOUR COMPUTER. Homemade business cards are not rocks – they are little pebbles – and they don’t make a positive impact on your future or existing customer.

    NEVER LOSE SIGHT OF THE RIPPLES

    Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention – ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you – you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates rippl

    Top Tips To Get That Promotion
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    ct – but the ripple effect doesn’t stop there. In order to attract customers we need to be doing 3 activities on a consistent basis.

    KNOW THE ROCK YOU ARE DROPPING

    Guess what? You have to know who your perfect customer is. If you don’t – your company will attract a hodge-podge of customers, a few drips or none at all. Clarity is critical in developing a consistent stream of sales.

    Which target audience bests suits your product?
    Where are they located?
    What motivates them to choose your product?
    Why should they choose you instead of your competitor?

    SKIPPING STONES DON’T WORK

    Skipping stones may go the distance but they have very little impact. I am much better at dropping rocks – plus I won’t break a fingernail! In order for you to create a ripple effect for your business – you have to be continually dropping rocks.

    Take a tip from the advertising world – top of mind awareness is always their goal. How do you achieve this? By constantly ensuring you are in front of your potential perfect customer. You also don’t need a big budget to do this!

    Attend association meetings your perfect customers would join. Have marketing materials that create the WOW factor. Absolutely DO NOT – I repeat – DO NOT CREATE A BUSINESS CARD ON YOUR COMPUTER. Homemade business cards are not rocks – they are little pebbles – and they don’t make a positive impact on your future or existing customer.

    NEVER LOSE SIGHT OF THE RIPPLES

    Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention – ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you – you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates ripp

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    motivates them to choose your product?
    Why should they choose you instead of your competitor?

    SKIPPING STONES DON’T WORK

    Skipping stones may go the distance but they have very little impact. I am much better at dropping rocks – plus I won’t break a fingernail! In order for you to create a ripple effect for your business – you have to be continually dropping rocks.

    Take a tip from the advertising world – top of mind awareness is always their goal. How do you achieve this? By constantly ensuring you are in front of your potential perfect customer. You also don’t need a big budget to do this!

    Attend association meetings your perfect customers would join. Have marketing materials that create the WOW factor. Absolutely DO NOT – I repeat – DO NOT CREATE A BUSINESS CARD ON YOUR COMPUTER. Homemade business cards are not rocks – they are little pebbles – and they don’t make a positive impact on your future or existing customer.

    NEVER LOSE SIGHT OF THE RIPPLES

    Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention – ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you – you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates ripp

    Leading Change - Why Are We Doing This?
    "I think Ed has a point."We were in the Boardroom of a $1.5 billion consumer goods manufacturer when the CEO made that statement. Of course he was responding to what I had just said."If you gentlemen don't know why you’re doing this project, how on earth do you expect the rest of the company to get beh
    e this? By constantly ensuring you are in front of your potential perfect customer. You also don’t need a big budget to do this!

    Attend association meetings your perfect customers would join. Have marketing materials that create the WOW factor. Absolutely DO NOT – I repeat – DO NOT CREATE A BUSINESS CARD ON YOUR COMPUTER. Homemade business cards are not rocks – they are little pebbles – and they don’t make a positive impact on your future or existing customer.

    NEVER LOSE SIGHT OF THE RIPPLES

    Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention – ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you – you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates ripp

    Difference is 'Value Added'
    Managing diversity isn’t just a moral and legal obligation, it can present tangible business benefits as well.What is diversity?We in the UK are fortunate to live in a country which is rich in the diversity of its population. Nowadays, your work colleagues might be any age, male or female, from any eth
    HT OF THE RIPPLES

    Referrals are one of the ripples you want to see in your business. This only happens by treating ALL of your customers with care and attention – ALL the time! One ripple method is using thank-you cards. If someone gives you a lead, helpful information, or buys from you – you MUST send them a thank-you card within 7 days. The faster the better. Handwritten and not just with your signature. Show appreciation to customers and to those who help you! It creates ripple effects beyond your wildest imagination!

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