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Add You - The Art of Backend Selling
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are
The customer who has just bought is also in a buying mood, and has his wallet, credit card or cash out. While he/she is
The business world is a strange place, filled with the lush potential and intoxicating beauty of a tropical jungle, and all the deadly elements that lie beneath. The Marketing Plan is your guide to navigating
The backend sale can be more rewarding than the original sale. And it can also be much easier.
What exactly is a backend sale? After you have sold something to somebody you are in an excellent position to sell them something else which complements the first sale. You already know the customer has an interest in a certain type of product or service, so they are prequalified leads for a backend sale. Take a store selling fishing tackle, as they have just sold you a rod, reel, and line they know you are going fishing, so they also offer you the bait you will need.
The customer who has just bought is also in a buying mood, and has his wallet, credit card or cash out. While he/she is t
The Internet is an excellent resource for recruiters. Unfortunately, it is very expensive to use job boards that do not necessarily find you the right candidates. The good news is there are many free Resume Da
The customer who has just bought is also in a buying mood, and has his wallet, credit card or cash out. While he/she is
Finding your wholesale niche should rank as one of your top priorities.If your business is retail oriented, or e-commerce based, the following is just as important.Developing a business focused o
The customer who has just bought is also in a buying mood, and has his wallet, credit card or cash out. While he/she is
Bill Borders stepped up onto the podium. He had just been introduced as the new Vice President of Sales for Kiechler Building Supplies. As he looked out at the fifty seven faces staring back at him, time seeme
The customer who has just bought is also in a buying mood, and has his wallet, credit card or cash out. While he/she is
I was speaking with a potential client the other day and asked THAT question…”Who is your target market?” As a provider of telecommunications equipment, his response was, “Anyone who has a phone!” While that
The customer who has just bought is also in a buying mood, and has his wallet, credit card or cash out. While he/she is there, there is a good chance they will be open to another purchase from you, as they already trusted you once.
Here is a story of a backend sale I once had which illustrates how it can work for you. I had a customer purchase a membership to a safelist I was running, but he then decided that it didn't work for him. He requested his money back, which I happily supplied, but added to the end of the email that he may like to try a different way of advertising, and I was an affiliate for a company which could offer him an alternative. I received an affiliate payment for 50% of
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