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    le who sell a product or service that they can't personally afford frequently have trouble talking about money. Because their product is too expensive for them, they assume it's too expensiv
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    roduct is too expensive for them, they assume it's too expensive for their prospects.

    A good rule of thumb to remember: Never look in your prospect's pocket.

    You're selling BMWs and the average price is $55,000. Besides the company car, which costs you nothing, you own a ten-year-old Chevy, worth a few hu

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