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Add You - A Sale in 30 Seconds? It's all in the Greeting
Quite a few clients have told me that marketing is difficult for them. It is difficult to get started with marketing; it is difficult to figure out how to market, and it is difficult to understand how to market effectively. Even if you are already using marketing techniques to promote your business, there is no guarantee that your marketing efforts will bring the results you are looking for.I have put together a simple plan for you to take charge of your marketing and to simplify at least some of the pro
Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience.
It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive.
So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put
The year was 1939 when Ray Bolger first appeared as the Scarecrow in the Wizard of Oz singing these words:"And my head I'd be scratchin' While my thoughts were busy hatchin' If I only had a brain."Then Dorothy responded with her helpful reply,"With the thoughts you’d be thinkin’ You could be another Lincoln If you only had a brain."The travelers down the Yellow Brick Road needed everyone on the team to use the best of their talents for the adventure the Tin Man's he
Sound impossible? It’s easier than it seems.
As a salesperson, you have 100% control over the experience that customers have in your store because it is your home turf. You have the advantage of knowing your store and products inside and out and using that knowledge to prepare yourself for your customer’s arrival.
Establishing a comfortable and engaging environment for your customer is also easy because it does not require any special training or skills. It means being aware of your customer and having an understanding of their importance to your job and your company.
You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them.
Greet your customer
Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful.
In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed.
If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions.
Establish yourself as their resource
Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide.
Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question.
Listen
When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them.
Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience.
It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive.
So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put t
Following is a brief definition of core competencies and competitive advantage and their fit with creativity and innovation management.Core Competence:A core competence is one which critically underpins the organisation's competitive advantage. Companies can differentiate themselves from their competitors with specific core competencies, but often not for long. The differentiation is difficult to sustain and can often be imitated by competitors.The integration (and attainment) of constituen
You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them.
Greet your customer
Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful.
In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed.
If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions.
Establish yourself as their resource
Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide.
Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question.
Listen
When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them.
Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience.
It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive.
So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put
You know how wonderful your product is.You know how great a value it is.f people could only hear about it, you think, the product would sell itself.Communicating your offering to potential customers is marketing. The mistake people make is by simply showing the product (in a flyer, spec sheet, web site, etc.) that it will convince people to purchase it. Theodore Levitt (Harvard Business School) said: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed.
If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions.
Establish yourself as their resource
Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide.
Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question.
Listen
When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them.
Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience.
It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive.
So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put
Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes descend.Nancy called me from Portland, Oregon with just this problem. Every time one of her ads appears in a loc
Listen
When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them.
Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience.
It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive.
So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put
It's easy to break agreements. It is especially easy to blow off agreements when you feel overwhelmed and overworked.After all:You have way more work to do than time to do it in.You keep putting off important tasks in order to put out fires.You don't have the information you need to complete the task at hand.You have a large stack of business cards you collected while networking.You have no idea how to prioritize the multiple tasks you face every day.One form of
Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience.
It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive.
So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put them into action. After all, if a sale is determined by the customer’s first impression, don’t you want to make sure it is a good one?
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