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    Using Media and PR to Your Advantage.
    Lights...camera...ACTION.That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.Before you con
    pressure can sometimes cause us to loos
    Is Now a Good Time for Young Internet Entrepreneurs?
    Web 2.0 is anything but in the shadows these days. Everyday we are hearing more and more about Facebook, YouTube, and MySpace in traditional media. Sources like The Wall Street Journal and New York Times are keeping up with these colossal new companies that built themselves up in a matter of months and are no
    For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loose
    Publicity Ideas for Small Business Owners - Part 1
    Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing articles to remind business owners to get out there. You have to go and stimulate publicity. You can not just h
    world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loos
    Why Marketing Begins After The Sale
    All business begins and ends with the customer. The company with the most customers wins, which is why successful companies know that the real marketing begins after the initial sale has been made. They know doing everything possible to retain the trust and the business of current customers is the essence of
    ith the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loos
    How Hot is Our Service?
    A large bank came to me for the first time seeking a big improvement in their retail counter service. They asked me for ‘customer service training’ but also complained about the shallow impact of classroom training efforts from other providers. I was hesitant. Classroom training is only a partial solution, es
    weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loos
    Simple Mistakes You Cannot Afford In Project Management!
    Why should you care about my viewpoints?Good question - you don't know me - but obviously - You're confused and maybe even a bit fed up by your new assignment and it's lack of clarity...Typical problem!My specialty: Getting what I call "sorry ass - stranded in the ditch - projects up'n
    pressure can sometimes cause us to loose focus on the simple things that made us successful to begin with.

    When we make a sales presentation, it is all too essential to look and sound the part. A p

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