Tags |
|
|
Links |
|
|
Add You - Catapult Your Business-How to Get Customers to Chase You Instead of the Other Way Around
If you are considering running a car wash fundraiser for your nonprofit group you may wish to consider the hours of operation of your car wash fundraiser on a busy sunny Saturday. Obviously you will pick a busy location and a place, which has a water outlet and plenty of room to do the car wash fundraiser.Once you have all those things under control you want to determine how many kids you have that can help you wash the cars and it makes sense to break them into shifts. If you have a high school band with 40 kids then you can break them into four shifts of 10 kids each no more than two hours long and if you wanted to you can run your car wash for eight hours you actually could.However, this is probably not necessary because the peak time for carwash fundraisers is really between 10 a.m. and 2 p.m. and the rest of the time should be reserved for the parents cars who drop off the kids and pick them up or last-minute stragglers who came back later because the lines were too busy during the day.If you have a huge group you may want to run the car wash fundraiser 30 minutes early to wash all the pare
Listening to complaints, whether they're reasonable or not, is a part of every manager's job. Sometimes complaints can be overwhelming. However, by taking them in stride with an open mind, we can learn much from our employees' and customers' feelings about the workplace.After all, a complaint is nothing more that a person telling you that his (or her) needs haven't been met. As dissatisfied customers, they are giving us a second chance to correct something that should have been done properly the first time around. (In this case the customer happens to be your employee.)If you listen to them patiently and attentively, their complaints will alert you to a real or potential problem, or tell you of a better way to handle a situation.We are not use, however, to coping with complaints. We let our emotions rule our thinking usually. Consequently, we let complaints wear us out because we take on the complaint as a personal attack on us. It is not!The next time you are faced with an irate employee, here are some steps to consider:· Try doing something new and different.· Listen attenti
The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years, and by 5 years 90% will have gone out of business.
If that is the case, then why does every business out there try to be like the others? Most copy everything right down to the way everyone else in the same industry lays out their office.
The reasons I get from clients
Can we then assume that they are all wrong? Yes! At least 80% of them!
Finding How to Be Different Will Bring More Success Faster Than Trying to Be Like Everyone Else
For most companies there is someone just like you on literally every street corner in the world. Isn’t it a little hard to get noticed standing in a crowd that all look alike?
If you want to be noticed, don’t you have to look different, do something that would make you stand head and shoulders above that crowd?
I’m going to give you two points here that, if you decide to follow them, will make your business so visible that people are chasing you to buy from you instead of the other way around. It will make your business a magnet, pulling customers in.
When I mention business systems to you, what comes to mind? Do you think of an IBM mainframe computer sitting in a big room in the middle of your building? Do you think of expensive, highly specialized software? That’s what many small business owners imagine. And they think it’s not for them. If that’s what you think, you’re only half right.Half right because expensive, highly specialized software is probably not for you. Half wrong because good business systems most definitely are. A business system isn’t hardware or software. It’s the way that you do any part of your business. It’s how you do things. You are using systems all the time, you just may not be using them efficiently.I regularly urge business owners to get everything they know about their business out of their head and onto paper. I’m urging you now to do the same with your systems. Start writing out how you do things in your business. At a minimum, write out how you treat your customers or clients, how your paperwork for each sale flows, how your production systems work, how you market to clients, and how you do your bookkeepin
The reasons I get from clients
Can we then assume that they are all wrong? Yes! At least 80% of them!
Finding How to Be Different Will Bring More Success Faster Than Trying to Be Like Everyone Else
For most companies there is someone just like you on literally every street corner in the world. Isn’t it a little hard to get noticed standing in a crowd that all look alike?
If you want to be noticed, don’t you have to look different, do something that would make you stand head and shoulders above that crowd?
I’m going to give you two points here that, if you decide to follow them, will make your business so visible that people are chasing you to buy from you instead of the other way around. It will make your business a magnet, pulling customers in.
Have you ever eaten a soft taco? The shell isn't hard - it is soft - and folds over really easily. They are delicious! In business, however, I see too many people fold like a taco when they are negotiating with a customer.It's not pretty.The customer may not even be asking for a discount/added value but at the slightest sign of hesitation a.k.a silence - the salesperson drops the price or keeps throwing in extras "to sweeten the deal."This isn't called selling - it is called Folding Like A Taco.Get Comfortable With Asking For The InvestmentThis Sales Diva does not believe in CLOSING the deal with a customer. I see it as OPENING the door instead. I also know that in a relationship (which is what you should have with your customer by the way) there is some give and take involved. But you can't be the one doing all the giving!So follow these 4 steps:1. Come in with your best offer right out of the gate. Years ago when I sold television advertising with Canada's largest networks - I had a client that always asked for every concession FIRST and then they tried to bounce the
Finding How to Be Different Will Bring More Success Faster Than Trying to Be Like Everyone Else
For most companies there is someone just like you on literally every street corner in the world. Isn’t it a little hard to get noticed standing in a crowd that all look alike?
If you want to be noticed, don’t you have to look different, do something that would make you stand head and shoulders above that crowd?
I’m going to give you two points here that, if you decide to follow them, will make your business so visible that people are chasing you to buy from you instead of the other way around. It will make your business a magnet, pulling customers in.
If you don’t have time to shop but would like to browse through products and order in the comforts of your own home or office, then you should order free catalogs. The internet is a great source for such freebies, and if you log on to the right sites, you will be able to browse your way into the product you are looking for in no time.You can get free online catalogs from virtually everywhere, but be careful not to immediately sign up for free offers – some merchants may flood your inbox with catalogs you did not even request.Visit a reliable catalog Web site that allows you to become a member and limit the free catalogs you would like to receive. The site should allow you to check off what categories interest you (such as appliances, furniture, car care, baby care, etc.) and indicate how many times you would like to receive them (daily, weekly, or monthly). If you don’t want the catalogs going straight into your inbox, the site should give you the option to just receive reminders instead. When a new catalog on a product category you chose is available, you get a link to the new catalog and decide if yo
If you want to be noticed, don’t you have to look different, do something that would make you stand head and shoulders above that crowd?
I’m going to give you two points here that, if you decide to follow them, will make your business so visible that people are chasing you to buy from you instead of the other way around. It will make your business a magnet, pulling customers in.
Are you a car club organization and trying to get more people to join? Usually car clubs grow due to word-of-mouth and yet you need your first group of people in the car clubs so they can tell their friends. One of the best ways to get a car club going is to send out direct-mail marketing packages within a thirty-mile radius to all the zip codes near where the club meets.If you send out direct-mail marketing coupon packages to all the people in the area with pictures on them of members cars and invite people to a local gathering in a parking lot you will find many people showing up just to see what it is about. Once they show up then you can talk with them and give them a form to fill out if they feel like joining.We have found when building car clubs that this is one of the best ways to build them up quick and it does not cost very much. In fact if you will loan the club a $1,000 dollars to do the first mailing you will find that the number of people that that mailing brings back will most likely pay for the money you have spent and the club can pay you back.Direct mail and direct-mail marketi
Finding Your Unique Selling Proposition, That Thing that Makes you so visible above the crowd that they are chasing you
When I’m working with my executive business coaching clients I spend a significant amount of our time trying to find what would make my clients different. This one idea alone can make you super successful if you find your powerful unique selling proposition.
Let’s start a worksheet on a piece of paper. On the far left create a column called Products/Features/Services, and list all of your products, your features, your services down that column. List each on their own line down the left side.
Next to that create a column, label it, “Benefits, What would a client get from buying my product or service. This is an answer to “Why buy my product (service).”
Don’t worry about perfection here. This is a thought process that will get better the more you think about it, and until you start writing down your thoughts it isn’t going to get better. So start now. This is a proces
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/40031/addyou-Catapult-Your-BusinessHow-to-Get-Customers-to-Chase-You-Instead-of-the-Other-Way-Around.html">Catapult Your Business-How to Get Customers to Chase You Instead of the Other Way Around</a>
BB link (for phorums):
[url=http://www.addyou.info/article/40031/addyou-Catapult-Your-BusinessHow-to-Get-Customers-to-Chase-You-Instead-of-the-Other-Way-Around.html]Catapult Your Business-How to Get Customers to Chase You Instead of the Other Way Around[/url]
Related Articles:
Innovation Management - Measuring Failure!
What You Should Consider For Your Company Design Logo
Time to Spruce Up Your Public Relations?
Bookmark it:
|