Don't Close Your Eyes Or Let Deaf Ears Fall Upon You
To listen to your customer is important, and to hear your customer is critical. But, to see what actions they take is the lifeline to your business.Recently, I was giving an introductory presentation of the Life Enr

Get Prospects To Participate In A Tactical Survey And See Them Buying From You Quicker
How can you help your prospects unshackle themselves from their current appraisal of the software they use . . . and eagerly embrace your software application?This sales situation requires the right tactics. More s

Image and Branding Advertising-Get over it or Go Broke!
Out of 100 products, 90 never get past the initial development and testing stages, of the 10 that do 7 will fail in the market within 3 years.To make matters worse 80% of new businesses are gone within 3-5 years! shared with me a winning, three-part formula for persuading anybody to buy anything. And it has helped me to close innumerable sales.

This simple outline, he asserted, could be used to inform, to persuade or sell, and even to entertain.

(1) First, you make a POINT.

(2) Second, support that point with EVIDENCE.

(3) Third, repeat the main POINT.

He called it his PEP Formula, and I can tell you from long and wondrous experience in using it, that it certainly lives up to its name. I’ve personally used it to inform, to persuade and to sell, and to entertain.

Moreover, it’s PEPPY, lending energy, coherence, and dynamism to your talks, to your reports, to anything.

If you take a quick moment to review the sequence of this article, I promise you’ll find at least one major PEP talk in it.

Many of us use a variant of this unconsciously. If you listen to

ven to entertain.

(1) First, you make a POINT.

(2) Second, support that point with EVIDENCE.

(3) Third, repeat the main POINT.

He called it his PEP Formula, and I can tell you from long and wondrous experience in using it, that it certainly lives up to its name. I’ve personally used it to inform, to persuade and to sell, and to entertain.

Moreover, it’s PEPPY, lending energy, coherence, and dynamism to your talks, to your reports, to anything.

If you take a quick moment to review the sequence of this article, I promise you’ll find at least one major PEP talk in it.

Many of us use a variant of this unconsciously. If you listen to

erience in using it, that it certainly lives up to its name. I’ve personally used it to inform, to persuade and to sell, and to entertain.

Moreover, it’s PEPPY, lending energy, coherence, and dynamism to your talks, to your reports, to anything.

If you take a quick moment to review the sequence of this article, I promise you’ll find at least one major PEP talk in it.

Many of us use a variant of this unconsciously. If you listen to

our reports, to anything.

If you take a quick moment to review the sequence of this article, I promise you’ll find at least one major PEP talk in it.

Many of us use a variant of this unconsciously. If you listen to the most credible and sincere sounding salespeople, you’ll be able to trace this outline.

Try using PEP in your everyday chats with family, friends, and co-workers.

How’s this one?

Sorry, you can’t go out and play, because:

1. You haven’t eaten your lunch;

2. You haven’t done your homework; and

3. You haven’t cleaned your room.

So, I’m sorry, but you can’t go out and play!

In future articles, I’ll show you some of the more exciting dimensions of PEP, but in the meantime, try using it at least once a day, especially in selling, to prove its value to yourself!

Dr. Gary S. Goodman © 2005