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Add You - Sell More By Sticking To The Script!
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.It's not the book, it's the hook! It's not the beautifu
I agree, stilted pitches tend to fail. But just as a Broadway actor brings a script to life each and every night, making it fresh, so can we, with our presentations.
You were probably given the equivalent of a script, long ago, when you first started selli
When you have a courier delivery messenger service, you have to work hard at building a good reputation that you can make your business grow and be successful. Having a good range of clients and references will make your job easier and
Is it to earn a fine, substantially above average living? Are you in it for the money, or for some other reason?
Perhaps you like the lifestyle, an expense account, travel, a car allowance, not having a boss peering into your cubicle every five minutes. I don’t put these motivations down.
They’re perks, but really, the number one reason you should sell is to produce a great income, agreed?
If so, you should devise a set presentation, a script, and stick to it. Scripts will more consistently outperform “winging it,” day in and day out, and they’ll deliver a bigger, better living to you.
I’ve seen this happen across an extensive career, as a seller, a sales manager, and as a consultant and coach. A script is a tool that works for you, as much as a shovel that you might use to plant flowers in your garden.
You wouldn’t use your hands to break up hard soil, would you? You need something that has been fashioned for that purpose.
You wouldn’t change tools every day, if the task stays the same. You’d use the shovel, because it has proven its value.
Why try a rake?
But sellers will change their language from prospect to prospect, even though some word combinations are consistent winners for them. They justify this by saying that they don’t want to sound canned, that they have to appear spontaneous to be effective.
I agree, stilted pitches tend to fail. But just as a Broadway actor brings a script to life each and every night, making it fresh, so can we, with our presentations.
You were probably given the equivalent of a script, long ago, when you first started selli
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business storie
They’re perks, but really, the number one reason you should sell is to produce a great income, agreed?
If so, you should devise a set presentation, a script, and stick to it. Scripts will more consistently outperform “winging it,” day in and day out, and they’ll deliver a bigger, better living to you.
I’ve seen this happen across an extensive career, as a seller, a sales manager, and as a consultant and coach. A script is a tool that works for you, as much as a shovel that you might use to plant flowers in your garden.
You wouldn’t use your hands to break up hard soil, would you? You need something that has been fashioned for that purpose.
You wouldn’t change tools every day, if the task stays the same. You’d use the shovel, because it has proven its value.
Why try a rake?
But sellers will change their language from prospect to prospect, even though some word combinations are consistent winners for them. They justify this by saying that they don’t want to sound canned, that they have to appear spontaneous to be effective.
I agree, stilted pitches tend to fail. But just as a Broadway actor brings a script to life each and every night, making it fresh, so can we, with our presentations.
You were probably given the equivalent of a script, long ago, when you first started selli
Planning and preparing before you begin to send out resumes could save you some embarrassing moments when you receive that unexpected call.You just never know when that phone is going to ring. Let's say the phone rings just as
I’ve seen this happen across an extensive career, as a seller, a sales manager, and as a consultant and coach. A script is a tool that works for you, as much as a shovel that you might use to plant flowers in your garden.
You wouldn’t use your hands to break up hard soil, would you? You need something that has been fashioned for that purpose.
You wouldn’t change tools every day, if the task stays the same. You’d use the shovel, because it has proven its value.
Why try a rake?
But sellers will change their language from prospect to prospect, even though some word combinations are consistent winners for them. They justify this by saying that they don’t want to sound canned, that they have to appear spontaneous to be effective.
I agree, stilted pitches tend to fail. But just as a Broadway actor brings a script to life each and every night, making it fresh, so can we, with our presentations.
You were probably given the equivalent of a script, long ago, when you first started selli
Every commercial real estate brokerage firm claims to have great training, but few really do. Our research indicates that the quality of the training programs in the industry varies significantly. Thus, those seeking to enter the highly
You wouldn’t change tools every day, if the task stays the same. You’d use the shovel, because it has proven its value.
Why try a rake?
But sellers will change their language from prospect to prospect, even though some word combinations are consistent winners for them. They justify this by saying that they don’t want to sound canned, that they have to appear spontaneous to be effective.
I agree, stilted pitches tend to fail. But just as a Broadway actor brings a script to life each and every night, making it fresh, so can we, with our presentations.
You were probably given the equivalent of a script, long ago, when you first started selli
Agents are there for one purpose, to show you their range, get you to agree to buy it and walk away with a signed order. Not all agents will want to sell to you, your store may not be cool enough, your brand mix may not be good enough,
I agree, stilted pitches tend to fail. But just as a Broadway actor brings a script to life each and every night, making it fresh, so can we, with our presentations.
You were probably given the equivalent of a script, long ago, when you first started selling. Dust it off, and try using it, as closely as you can.
You’ll be amazed at how smart such a dumb little device can be!
Dr. Gary S. Goodman © 2006
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