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  • Add You - Joint Ventures: The Power of Partnership

    Restaurant Food Costing - Save Money and Increase Profits
    Every restaurant can benefit from proper food costing. Food costing is one of the most important elements for making your restaurant more profitable. Costing out your food enables you to have complete control over how much you spend on food and allows you to price your dishes for maximum profit, as well as good value to your customer.Typically, food costs should account for around 1/3 of a restaurant's expenses. The food cost along with labor and overhead costs should account for more than 2/3 of the total expenses. Above that is the profit the restaurant will generate. Since food costs are one of the h
    on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a rando

    How to Be a Great Client
    As a consultant, I’m always trying to find ways to provide better service to my clients along with delivering more value for what they pay me. Whether it is a little piece of advice that helps in an area on the periphery of the services I provide or connecting a client with a resource totally unrelated, the focus is always on giving the customer what they need. That got me to thinking about what the customer could do in return to ensure a win-win relationship with consultants or any service provider.Here are five unquestionable ways to becoming a great client:Pay Your Bill on Time A
    When two people join forces, there's a certain synergy that takes place, that's why many ebusiness folks are seeking out joint ventures. What IS a joint venture (JV for short) you ask? Basically it's when you agree to form a partnership and jointly promote someone.

    == BENEFITS OF JV ==

    Here are some benefits you can realize from forming joint venture.

    1. EXPOSURE: You can instantly "double" the exposure of your products and services by tapping into each other's built-in audiences, business relationships, and mail lists.

    2. MENTORING: As partners, you'll form a powerful relationship and learn from one another. As you create plans together, each partner's specialties and knowledge will complement the others.

    3. FORM A DYNAMIC DUO: Being associated with other highly successful business people enhances your image and reputation. Look at the fantastic relationships that Jim Daniels, Rick Beneteau and other successful marketers have built. They are examples of people who truly are putting the power of partnerships to work!

    == TIPS FOR BUILDING A SUCCESSFUL RELATIONSHIP ==

    Are two heads better than one? Well YES and no… You see, relationships can be sweet or they can quickly turn sour. Like a good marriage, a joint venture relationship needs to be built on a solid foundation of trust and friendship. Partnerships need nurturing, loyalty, and faithfulness from both parties. It's not a one way street. Partner's need to genuinely care about and trust each other.

    1. BE HONEST AND SINCERE: It all starts with the proposal. If you don't write a strong proposal, the future of your JV will quickly be decided with a "click". An impersonal, hard sell letter will turn your prospect off. Instead, write a personalized proposal including what you both could bring to the project and what you both can expect of a joint venture partnership.

    2. KNOW YOUR POTENTIAL PARTNER: Take time to get familiar with their business, their web site, and ezine. This way can tell your partner what you like about their business and how you foresee them working together. You may even consider making a phone call to say hello and "meet" each other first. The few joint venture letters I actually consider are from folks who take time to know me and my business, and speak honestly about WHY and HOW we could work together.

    3. WHAT's IN IT FOR ME? Explain up front how working together would be mutually beneficial to both of you. If a joint venture proposal screams "ME, ME, ME" then why would you consider it? Instead, take time to think about how YOU could help your potential partner. Clearly state the potential benefits to your partner. Will they gain instant access to 40,000 extra subscribers? Will you endorse your partner's products? How can you grow your partner's business?

    4. RESPECT YOUR PARTNER: What you do reflects on the reputation of your partner. Conduct yourself with integrity and professionalism. If I am promoting "Joe Schmo's" product, I expect Joe to treat my customers with respect and offer outstanding customer service. If Joe doesn't answer his emails, offers bad customer support, or his product doesn't "work" – then that reflects badly on his partner's reputation.

    == WAYS TO WORK TOGETHER ==

    Here are a few ideas on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a random

    Your Brand Makes People Feel Something
    Your company brand is an emotional reaction.Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business. Branding is a combination of everything your company uses to present itself. It also helps to ensure your customers and potential customers understand why you are different from the competition. You want to establish a superior benefit with you target audience that encourages long-term loyalty.When I mention
    e enhances your image and reputation. Look at the fantastic relationships that Jim Daniels, Rick Beneteau and other successful marketers have built. They are examples of people who truly are putting the power of partnerships to work!

    == TIPS FOR BUILDING A SUCCESSFUL RELATIONSHIP ==

    Are two heads better than one? Well YES and no… You see, relationships can be sweet or they can quickly turn sour. Like a good marriage, a joint venture relationship needs to be built on a solid foundation of trust and friendship. Partnerships need nurturing, loyalty, and faithfulness from both parties. It's not a one way street. Partner's need to genuinely care about and trust each other.

    1. BE HONEST AND SINCERE: It all starts with the proposal. If you don't write a strong proposal, the future of your JV will quickly be decided with a "click". An impersonal, hard sell letter will turn your prospect off. Instead, write a personalized proposal including what you both could bring to the project and what you both can expect of a joint venture partnership.

    2. KNOW YOUR POTENTIAL PARTNER: Take time to get familiar with their business, their web site, and ezine. This way can tell your partner what you like about their business and how you foresee them working together. You may even consider making a phone call to say hello and "meet" each other first. The few joint venture letters I actually consider are from folks who take time to know me and my business, and speak honestly about WHY and HOW we could work together.

    3. WHAT's IN IT FOR ME? Explain up front how working together would be mutually beneficial to both of you. If a joint venture proposal screams "ME, ME, ME" then why would you consider it? Instead, take time to think about how YOU could help your potential partner. Clearly state the potential benefits to your partner. Will they gain instant access to 40,000 extra subscribers? Will you endorse your partner's products? How can you grow your partner's business?

    4. RESPECT YOUR PARTNER: What you do reflects on the reputation of your partner. Conduct yourself with integrity and professionalism. If I am promoting "Joe Schmo's" product, I expect Joe to treat my customers with respect and offer outstanding customer service. If Joe doesn't answer his emails, offers bad customer support, or his product doesn't "work" – then that reflects badly on his partner's reputation.

    == WAYS TO WORK TOGETHER ==

    Here are a few ideas on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a rando

    Women Wish to Cut Work Hours
    Twice as many women as men wish to cut back on work hours, even at the sacrifice of pay, according to a new study of labor statistics.The study found that while 5.6 percent of men would opt for less work hours, 10.1 percent of women would prefer less time spent in the workplace. The gap might reflect women’s unbalanced divide of household responsibilities, the researchers say. Enlightenment might be that women just feel they need to use more moment at home with their family.The results, detailed in the April issue of the U.S. Department of Labor's Monthly Labor Review, have suggestions for unders
    decided with a "click". An impersonal, hard sell letter will turn your prospect off. Instead, write a personalized proposal including what you both could bring to the project and what you both can expect of a joint venture partnership.

    2. KNOW YOUR POTENTIAL PARTNER: Take time to get familiar with their business, their web site, and ezine. This way can tell your partner what you like about their business and how you foresee them working together. You may even consider making a phone call to say hello and "meet" each other first. The few joint venture letters I actually consider are from folks who take time to know me and my business, and speak honestly about WHY and HOW we could work together.

    3. WHAT's IN IT FOR ME? Explain up front how working together would be mutually beneficial to both of you. If a joint venture proposal screams "ME, ME, ME" then why would you consider it? Instead, take time to think about how YOU could help your potential partner. Clearly state the potential benefits to your partner. Will they gain instant access to 40,000 extra subscribers? Will you endorse your partner's products? How can you grow your partner's business?

    4. RESPECT YOUR PARTNER: What you do reflects on the reputation of your partner. Conduct yourself with integrity and professionalism. If I am promoting "Joe Schmo's" product, I expect Joe to treat my customers with respect and offer outstanding customer service. If Joe doesn't answer his emails, offers bad customer support, or his product doesn't "work" – then that reflects badly on his partner's reputation.

    == WAYS TO WORK TOGETHER ==

    Here are a few ideas on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a rando

    Staff Induction Plans: 7 Top Tips For Getting New Employees Up To Speed Fast
    The quality of your staff induction plans says more about your managerial style and company culture than you think. At its simplest, employees work harder for companies that care for them, and hard working employees keep customers happy, bringing money into the company. You put loads of effort into attracting and retaining customers – can you say the same about your new employees?Staff induction plans can range from pitiful, or downright boring, to effective ways to harness the enthusiasm and energy of your new employee.Pitiful Induction Plans = Dis-heartened EmployeesAt the pitiful end of
    oint venture proposal screams "ME, ME, ME" then why would you consider it? Instead, take time to think about how YOU could help your potential partner. Clearly state the potential benefits to your partner. Will they gain instant access to 40,000 extra subscribers? Will you endorse your partner's products? How can you grow your partner's business?

    4. RESPECT YOUR PARTNER: What you do reflects on the reputation of your partner. Conduct yourself with integrity and professionalism. If I am promoting "Joe Schmo's" product, I expect Joe to treat my customers with respect and offer outstanding customer service. If Joe doesn't answer his emails, offers bad customer support, or his product doesn't "work" – then that reflects badly on his partner's reputation.

    == WAYS TO WORK TOGETHER ==

    Here are a few ideas on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a rando

    Fallout from the Tobacco War
    Introduction: Though written several years ago, this article is still highly relevant, as the 2006 elections demonstrated.Very little is being said in the press about the information health and consumer groups are posting on the Internet about the tobacco issue. This is unfortunate, because the tobacco war currently happening on the Internet will have profound long term effects on marketing, advertising, and media, not to mention politics.The tobacco war is the first major demonstration of just how much the Internet is changing the basic balance of power between business, consumers, and go
    on how partners can work together to promote each other.

    1. CROSS PROMOTION: When you endorse each other's products, it's important that you TRY and BELIEVE in the product. A personal testimonial is a powerful sales tool. Partner's can agree to swap ads or articles in each other's ezines or send promotional endorsements to each other's email lists.

    2. BUNDLING: Another JV idea is to bundle your packages together. Bundling works best when the product complements yours. But, be careful that their product doesn't overshadow yours. Also, don't pile on so many bonuses that the offer becomes unbelievable. An offer too good to be true may raise doubts in the consumer's mind.

    3. PRODUCT SWAP: Agree to "swap" products with your partner and offer them as a prize. Give the prize away in a contest or do a random drawing to one lucky subscriber.

    4. JOIN FORCES AS A VIRTUAL COMPANY: Partner with companies who offer services related to yours. Your customers will enjoy the convenience of one-stop-shopping. By cross promoting each other, you'll BOTH gain new customers. Don't limit yourself to partners who are close to you geographically. With fax and email your associates can be located anywhere in the world.

    == IN SUMMARY ==

    Take a minute to look up from your busy desktop and dream about WHO you would like to work with! Open up your mind to the possibilities. The INTERNET makes the world a small place. You could potentially partner with ANYONE, ANYWHERE! Get to work writing a smashing proposal and YOU TOO could be tapping into the power of partnerships to promote your business.

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