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  • Add You - The 3 Laws of Prospecting

    This Forced Prospective Clients To Call Me
    Special offers abound in every sphere of merchandising and marketing, but how many of them work? Before I decided to make any special offers I gave the matter a great deal of thought.When is an offer a special offer and when is it just a discount or a freebie of some sort? It seemed to me that to make anything special it has to be specific and personal.Look at it this way. Imagine it’s Christmas Day and you and your extended family are sitting around opening presents. See the expressions on the faces of the women present if every woman in the room finds, when she opens her parcel, that she has exactly the same blouse as all the other women! Would that feel special or
    s, so we cover these laws as an integral part of the program. But the final burden falls on you, the individual sales professional and/or sales manager.

    In the workshop you would prepare the words to say, determine how many prospecting calls need to be made to ac

    Why Change Management Training is Essential for Your Company
    Let’s face it: Your company or organization is likely to go through a major transformation at some point. Whether it is in a division, within a function, or across the entire organization, you as a leader will need the skills to facilitate the change and help your business continue to thrive efficiently.Sometimes the reason for change is external; perhaps the change is pushing you. Other times, the reasons for change are internally generated; you are driving and moving the transformation. Either way, change is now the norm, and senior leaders need to be able to handle it with focus, commitment and energy.Whether your company’s leaders have gone through some sort of f
    When we conduct workshops teaching prospecting, we are always concerned about how the participants will actually implement and use the training. Sadly, too often people will learn and practice the skill in the workshop but not make it a new part of their business life once they leave the training.

    In a workshop a few years ago we asked the participants, "How many of you will use this method of prospecting?" All raised their hands, which made me feel good. Then I asked the wrong question. "How many of you are willing to be tracked in your use of our prospecting method?" Only one raised her hand. We did track her and she quadrupled her business in 4 months. We were delighted.

    A few other members of that class did implement the program and enjoyed the benefits of acquiring new customers.

    The concern we want to address is: How do we get Prospecting training from the classroom to the field?

    This is where the 3 Laws of Prospecting comes in. The 3 Laws are:

    • Prepare
    • Practice
    • Persist

    We conduct skill based workshops, so we cover these laws as an integral part of the program. But the final burden falls on you, the individual sales professional and/or sales manager.

    In the workshop you would prepare the words to say, determine how many prospecting calls need to be made to ach

    The Secret of Selling on the Internet
    The art of selling whether on the internet or offline is as old as man, it is a way of life, and there has always been a way of exchanging goods and services for monetary benefits. Selling on the internet is an art that should be mastered in order for one to excel in it; a lot of materials, CDs and e books are on the internet which teach on how to make sells, what am sharing with you here is a proven method that I use in making sells on the internet which most netpreneurs won’t teach you.Selling is a stage in marketing in which your goods or services are being offered to customers in exchange of money, it should be a relationship rather than ordinary sales. There are two di
    once they leave the training.

    In a workshop a few years ago we asked the participants, "How many of you will use this method of prospecting?" All raised their hands, which made me feel good. Then I asked the wrong question. "How many of you are willing to be tracked in your use of our prospecting method?" Only one raised her hand. We did track her and she quadrupled her business in 4 months. We were delighted.

    A few other members of that class did implement the program and enjoyed the benefits of acquiring new customers.

    The concern we want to address is: How do we get Prospecting training from the classroom to the field?

    This is where the 3 Laws of Prospecting comes in. The 3 Laws are:

    • Prepare
    • Practice
    • Persist

    We conduct skill based workshops, so we cover these laws as an integral part of the program. But the final burden falls on you, the individual sales professional and/or sales manager.

    In the workshop you would prepare the words to say, determine how many prospecting calls need to be made to ac

    Marketing Magic on an Imagination Budget
    Marketing is a multi-faceted process that can take you from where you are now to where you want to go. Let’s take a good look at what should be included in your “marketing plan,” but not necessarily in the order shown.Design a dynamite brochure that stresses the benefits to your customers and potential customers of your service and products. Very few people – except maybe your competitors – are interested in what you market as much as they are in how what you market will benefit them or further their goals. Take a look at your brochure.SIX THINGS TO CONSIDER:1. Does it convey that message? 2. Is it eye appealing? 3. Is it on glossy paper?cked in your use of our prospecting method?" Only one raised her hand. We did track her and she quadrupled her business in 4 months. We were delighted.

    A few other members of that class did implement the program and enjoyed the benefits of acquiring new customers.

    The concern we want to address is: How do we get Prospecting training from the classroom to the field?

    This is where the 3 Laws of Prospecting comes in. The 3 Laws are:

    • Prepare
    • Practice
    • Persist

    We conduct skill based workshops, so we cover these laws as an integral part of the program. But the final burden falls on you, the individual sales professional and/or sales manager.

    In the workshop you would prepare the words to say, determine how many prospecting calls need to be made to ac

    Advergaming - What It Is, and Why It Could Make You Serious Money
    Advergaming is an interactive advertisement—a video game that promotes a certain brand, company, or product. There are several different ways marketing and gaming come together. One way works a bit like product placement in the movies—a product appears in the graphics of a game. For example, there might be a Toyota banner at the stadium in EA Sports’ Madden NFL. Before the rise of the Internet, some companies gave away games on Floppy disks or CD-ROMs with their product—for instance, General Mills cereals used to come with General Mills All-Star Baseball, where the company’s cereal mascots played against Major League baseball stars.Today, advergaming has taken on new lif
    rs.

    The concern we want to address is: How do we get Prospecting training from the classroom to the field?

    This is where the 3 Laws of Prospecting comes in. The 3 Laws are:

    • Prepare
    • Practice
    • Persist

    We conduct skill based workshops, so we cover these laws as an integral part of the program. But the final burden falls on you, the individual sales professional and/or sales manager.

    In the workshop you would prepare the words to say, determine how many prospecting calls need to be made to ac

    Franchises - Emotional Fulfillment - The Challenge
    Does A Franchise Meet Your Needs?Do you look forward to Friday afternoon or Monday morning? Perhaps that’s the true litmus test of happiness. If you’re thinking about the fact that there’s only one day to go before the weekend, when you just got back from lunch on Wednesday, it may be time for a change. Maybe your day-to-day activities simply aren’t all that fulfilling. Maybe you’re in a rut, and it feels like you have to crawl up the side of the Chrysler building to get out.I seem to carry a certain amount of guilt on weekends because I’m always looking forward to Monday morning. I know the next challenge resides there. Although I certainly enjoy my leisure time, it
    s, so we cover these laws as an integral part of the program. But the final burden falls on you, the individual sales professional and/or sales manager.

    In the workshop you would prepare the words to say, determine how many prospecting calls need to be made to achieve your goals, and establish a follow up system.

    Then, just like in all skill based training workshops, you practice your words in role plays. As a matter of fact, we have you practice it a lot.

    Now, here is where the system can break down. The 3 Laws of Prospecting must all be done, or they won't work. Therefore, you must persist in your use of the new skills.

    If you prepare and practice, but don't persist, nothing new will happen. 66 2/3% equals failure.

    The primary benefit behind our prospecting program or any other program comes from long term use. That means persistence.

    Persistence relieves a lot of pressure on you, the sales professional.

    First, it means that you take a proactive approach and are in control of your fate. This is a big mental boost for any sales professional.

    Second, persistence assures that you call on all of the prospects in your market and follow up regularly, assuring a chance to sell everyone.

    Third, you never have to be concerned about the outcome of any one call, because yo

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